Invest in Angus

Creating value for your customers
2022-05-06 10:00 - 12:00 UTC
It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition.
Topics covered include:

How to create value for your customers
The Value Proposition Canvas
Understanding and maximising your value proposition
The Customer Journey Concept
Customer segments, needs, pains and gains

Paid for advertising
2022-05-09 10:00 - 11:30
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
We will cover:

Strategy, ad content guidelines and ad sizes
Keyword planning, tracking and analysis to optimise your campaigns.
You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
Pinpoint areas for improvement and be on top of legal guidelines.

Online user experience: How to analyse it and improve it
2022-05-09 14:00 - 16:00
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform.
Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.

An Introduction to Self-Employment and Starting your own Business
2022-05-09 18:00 - 20:30
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
This webinar is for businesses based in Dundee, Angus or Perth.

Thorntons Webinar - Mental Health in the Workplace
2022-05-10 09:30 - 10:30
With one in four people in the UK likely to be affected by mental ill health at some stage in their lives, employers need to be able to manage the risk this presents within their organisation at every stage in the employment relationship.
By providing an environment in which affected employees feel supported when issues do arise and where management are confident enough to be proactive, risks can be minimised, business can operate as usual and the workforce can be healthier, happier and more productive.
Now with the relaxation of Covid restrictions and a corresponding increase in office working, employers will also have to consider the problems that this change may present for employees and their mental health.
Join Debbie Fellows and Jillian McLaughlan during Mental Health Awareness Week for our next Employment Law webinar and learn practical steps you can use to help support your organisation’s transition back into the office.
What will I learn?

Raising awareness of mental health and recognising the warning signs
The relationship between stress and mental ill health
The importance of open communication
Defining and avoiding disability discrimination

Who should attend?

Anyone who has a role in HR
Managers
Business owners
Supervisors and those with people management responsibilities

Enhance your business with digital
2022-05-10 11:30 - 13:00
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels and much more.
We will cover:

The opportunities and benefits that doing more digitally could offer your business
Websites and ecommerce
Content marketing and key digital channels, including social media, search and email
Opportunities with cloud computing
Remote working tools
The importance of cyber resilience

Bookkeeping and finance: The essentials for business
2022-05-10 13:30 - 15:30
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

IT Management Graduate Apprenticeships - Developing the skills of your workforce at no additional cost
2022-05-11 09:30 - 11:30
Let us help you to develop the IT skills of your workforce at no additional cost
Information Technology, or IT, is all around us. From interacting with customers and processing invoices to checking your email and updating your website, there is a good chance that IT plays a pivotal role in your business.
Our reliance on IT has soared over the last year, and it is very likely that every single employee within your business now uses varying levels of IT daily. With more and more consumers and businesses moving online, this reliance is only going to increase.
In order to keep up with this demand, we would like to help you to invest in the development of your workforce’s IT knowledge, skills and experience at no additional cost to your business.
How does it work?
Our fully funded Graduate Apprenticeship Programme gives you the opportunity to develop current or new members of your workforce (of all ages) to honours degree level at no additional cost to your business.
We have fully funded and easily accessible places available on five different courses:

IT Management for Business
IT Software Development
Business Management
Civil Engineering
Engineering, Design and Manufacturing

Graduate Apprentices spend one day a week studying at the University and the remaining four days of the week working in their role. At the end of four years they will receive the same level of degree as a student studying full time.
The application process is simple and easy and there is no mountain of paperwork to complete.
Join us at our IT event
If you would like to find out how our IT Management for Business Graduate Apprenticeship course can help you to develop the knowledge, skills and experience of your workforce whilst helping your business grow, then join us on Wednesday 11 May.
Not only will you hear from our Industrial Liaison Officer Wayne Paul and our IT Graduate Apprenticeship Lecturers, you will also hear from both employers and apprentices who are currently using the programme, so you can find out about their experience first-hand and the benefits the programme can bring to your business.

Why sustainability matters to your business
2022-05-11 10:00 - 11:00
Since COP26 and in the months before the climate change conference, business owners have been encouraged to think about how they can make their businesses and operations more sustainable and help achieve net zero targets. However, this can seem a daunting task. Our panel of experts are on hand to help identify what practical measures can be introduced to make businesses more sustainable, as well as the benefits to the bottom line.
It will explore:

Why should business owners care about sustainability
How can sustainability impact the bottom line for business owners?
What are the short and long-term benefits for business owners that become more sustainable?
How can businesses become more sustainable?
What support is there for business to become more sustainable?

Panelists include:

Jayne Murdoch, Business Coach for Women’s Enterprise, South of Scotland Enterprise
Ian Carstairs, Sustainability Team Leader, Scottish Enterprise
Marie McKinnon, Co-owner of Circle Vintage & Director of Dumfries Slow Fashion Movement
Michael Cusack, Head of Sustainability & Business Transformation, ACS Clothing

Building your brand and promotional graphics
2022-05-11 10:00 - 12:00
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales.
This webinar will:

Provide you with a clear understanding of the difference between brands and branding
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Business Management Graduate Apprenticeships - Developing the skills of your workforce at no additional cost
2022-05-11 11:00 - 12:00
Let us help you to develop the Business Management skills of your workforce (of all ages) at no additional cost to your business
Join us on Wednesday 11 May to find out how our fully funded Business Management Graduate Apprenticeship Course can help you to develop the knowledge, skills, and experience of your workforce, whilst helping your business grow.
At the event, you will hear from both apprentices and employers who are currently utilising our Graduate Apprenticeship Programme, so you can find out about their experience first-hand and the benefits the programme can bring to your business.
You will also hear from our Industrial Liaison Officer Wayne Paul, along with some of our Business Management Lecturers, so you can find out everything you need to know about our Graduate Apprenticeship Programme, and how it can help you to develop your talent, boost your performance, and grow your business.
How does it work?
Our fully funded Graduate Apprenticeship Programme gives you the opportunity to develop current or new members of your workforce (of all ages) to honours degree level at no additional cost to your business.
We have fully funded and easily accessible places available on five different courses:

Business Management
IT Management for Business
IT Software Development
Civil Engineering
Engineering, Design and Manufacturing

Graduate Apprentices spend one day a week studying at the University and the remaining four days of the week working in their role. At the end of four years they will receive the same level of degree as a student studying full time.
The application process is simple and easy and there is no mountain of paperwork to complete.

All-Energy Dcarbonise
2022-05-11 11:00 - 2022-05-12 16:00
The conference theme for 2022 is net-zero and energy transition, exploring how we can collectively meet ambitious net-zero targets and dissect the latest developments in the transition to the low carbon economy.
Over two days, 600+ world class speakers come together with over 6,000 delegates in conference sessions, show-floor theatres, and academic poster presentations.
Dcarbonise
Find the solutions you need to improve energy efficiency and decrease costs. Co-located with All-Energy, Dcarbonise brings together landlords, housing associations and commercial businesses, trade bodies, governments/public sector, and property developers. It’s the ideal forum to discuss new technologies, and find solutions to challenges.
Dcarbonise is for end-users, such as businesses or private sector landlords, focusing on energy efficiency in the built environment and retrofit; low carbon heating; low carbon transport; industry decarbonisation (including carbon capture and storage and carbon capture usage and storage; and smart and sustainable cities.
All-Energy
Renewable and low carbon energy generation lies at the heart of the All-Energy conference along with vital pillars such as energy systems; transmission and networks; hydrogen; energy storage; finance and funding; corporate PPAs and innovation.

Build a wellbeing toolkit - Yoga
2022-05-11 12:30 - 13:00
Breathwork, mindfulness and movement practices are all proven to reduce stress, enhance cognitive performance and decision making, foster creativity, bolster self-compassion, connection and kindness to others and so much more.
Join us this week as we explore these practices together, find a moment to reset in the middle of the day and build a wellbeing toolkit you can dip into any time you need. No experience needed, everyone is welcome, and it can be done seated or standing.

Civil Engineering Graduate Apprenticeships - Developing the skills of your workforce at no additional cost
2022-05-11 13:00 - 14:00
Let us help you to develop the Civil Engineering skills of your workforce (of all ages) at no additional cost to your business
Join us on Wednesday 11 May to find out how our fully funded Civil Engineering Graduate Apprenticeship Course can help you to develop the knowledge, skills, and experience of your workforce, whilst helping your business grow.
At the event, you will hear from both apprentices and employers who are currently utilising our Graduate Apprenticeship Programme, so you can find out about their experience first-hand and the benefits the programme can bring to your business.
You will also hear from our Industrial Liaison Officer Wayne Paul, along with some of our Civil Engineering Lecturers, so you can find out everything you need to know about our Graduate Apprenticeship Programme, and how it can help you to develop your talent, boost your performance, and grow your business.
How does it work?
Our fully funded Graduate Apprenticeship Programme gives you the opportunity to develop current or new members of your workforce (of all ages) to honours degree level at no additional cost to your business.
We have fully funded and easily accessible places available on five different courses:

Business Management
IT Management for Business
IT Software Development
Civil Engineering
Engineering, Design and Manufacturing

Graduate Apprentices spend one day a week studying at the University and the remaining four days of the week working in their role. At the end of four years they will receive the same level of degree as a student studying full time.
The application process is simple and easy and there is no mountain of paperwork to complete.

Starting a business: Everything you need to know
2022-05-11 14:00 - 16:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

IT Software Development Graduate Apprenticeships - Developing the skills of your workforce at no additional cost
2022-05-12 10:00 - 11:00
Let us help you to develop the IT software development skills of your workforce at no additional cost
As we look to the future, now is the time to think about the development needs of your workforce.
Join us to find out how our fully funded IT Software Development Graduate Apprenticeship can help you to develop the knowledge, skills, and experience of your workforce, whilst helping your business grow.
With fully funded courses available in Business Management, IT Management for Business, IT Software Development, Civil Engineering, and Engineering, Design and Manufacturing, we can help you develop employees from across your business.
At the event, you will hear from both apprentices and employers who are currently utilising our Graduate Apprenticeship Programme, so you can find out about their experience first-hand and the benefits the programme can bring to your business.
You will also hear from our Industrial Liaison Officer Wayne Paul, along with some of our lecturers, so you can find out everything you need to know about our IT Software Development Graduate Apprenticeship, and how it can help you to develop your talent, boost your performance, and grow your business.
How does it work?
Our fully funded Graduate Apprenticeship Programme gives you the opportunity to develop current or new members of your workforce (of all ages) to honours degree level at no additional cost to your business.
We have fully funded and easily accessible places available on five different courses:

IT Management for Business
IT Software Development
Business Management
Civil Engineering
Engineering, Design and Manufacturing

Graduate Apprentices spend one day a week studying at the University and the remaining four days of the week working in their role. At the end of four years they will receive the same level of degree as a student studying full time.
The application process is simple and easy and there is no mountain of paperwork to complete.

Engineering, Design and Manufacturing Graduate Apprenticeships - Developing the skills of your workforce at no additional cost
2022-05-12 10:00 - 11:00
Let us help you to develop the Engineering, Design and Manufacturing skills of your workforce (of all ages) at no additional cost to your business
Join us on Thursday 12 May to find out how our fully funded Engineering, Design and Manufacturing Graduate Apprenticeship Course can help you to develop the knowledge, skills, and experience of your workforce, whilst helping your business grow.
At the event, you will hear from both apprentices and employers who are currently utilising our Graduate Apprenticeship Programme, so you can find out about their experience first-hand and the benefits the programme can bring to your business.
You will also hear from our Industrial Liaison Officer Wayne Paul, along with some of our Engineering Lecturers, so you can find out everything you need to know about our Graduate Apprenticeship Programme, and how it can help you to develop your talent, boost your performance, and grow your business.
How does it work?
Our fully funded Graduate Apprenticeship Programme gives you the opportunity to develop current or new members of your workforce (of all ages) to honours degree level at no additional cost to your business.
We have fully funded and easily accessible places available on five different courses:

Civil Engineering
Engineering, Design and Manufacturing
Business Management
IT Management for Business
IT Software Development

Graduate Apprentices spend one day a week studying at the University and the remaining four days of the week working in their role. At the end of four years they will receive the same level of degree as a student studying full time.
The application process is simple and easy and there is no mountain of paperwork to complete.

Website analytics to improve your business and sales
2022-05-12 10:00 - 12:00
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

Marketing your business on a budget
2022-05-12 14:00 - 16:00
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.

An introduction to business websites & what you need to consider
2022-05-12 18:00 - 20:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.

How to write a Business Plan and why you need one
2022-05-12 18:00 - 20:30
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources
presenting your business plan

Intellectual property: The fundamentals for business
2022-05-13 10:00 - 12:00
You have invested time, energy and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What is IP?
Can you own IP?
How can IP be protected?
What is the difference between intellectual and physical assets?

Build a wellbeing toolkit – Breathwork & meditation
2022-05-13 12:30 - 13:00
Breathwork, mindfulness and movement practices are all proven to reduce stress, enhance cognitive performance and decision making, foster creativity, bolster self-compassion, connection and kindness to others and so much more.
Join us this week as we explore these practices together, find a moment to reset in the middle of the day and build a wellbeing toolkit you can dip into any time you need. No experience needed, everyone is welcome.

Facebook for business
2022-05-16 10:00 - 12:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.

Webinars, live streams, and video conferences: Running a business remotely
2022-05-16 18:00 - 19:30
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Market Research Made Easy
2022-05-16 18:00 - 20:30
This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy.
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

How to improve your Google search rankings
2022-05-17 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

HR – The essentials for running a business
2022-05-17 16:00 - 18:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner.
During this time there is a need to do all this and more remotely, and at the same time consider how staff manage both personally and productively during the pandemic.
This webinar will allow the employer to have the main facts in their possession to start taking on staff.
We will look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working.
How you can best manage staff to ensure productivity is kept and mental health is supported during this challenging time.
The impacts of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed.

Getting to grips with Instagram Reels
2022-05-18 10:00 - 13:00
We’ll take you through a step-by-step process of planning, shooting and editing a video with Instagram Reels. We will cover how to:

Create ‘expert’ videos
Create text videos
Use Reels soundtracks
Create voiceover videos
Use transition in videos

Essential App – Instagram
We will be using this app for every task during the session so it is vital that you have the app installed and that you can access your account in order to create Reels.This can be your own personal account or your business account.You will have the opportunity to post the Reels you create if you are happy with them.However, you will also be able to simply save the draft Reel to your device and come back to complete it at a later date.

Instagram for business
2022-05-18 14:00 - 16:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts, to Stories, Reels, and Live Video.
