Invest in Angus

HR – Recruiting, managing, and retaining staff
2022-09-20 17:00 - 19:00, 2022-09-27 17:00 - 19:00 UTC
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

Instagram for business
2022-09-21 10:00 - 12:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts to Stories and Reels.

Build your brand and promotional graphics
2022-09-21 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Cybersecurity : Helping you stay safe online
2022-09-21 14:00 - 16:00
If you’re starting out get the up to date info on how to make your website secure. If you have a growing business it can tumble overnight if your site or systems get hacked. If you handle data of any kind and we all do; attending this class will give you the key tools to ensure you are operating in a safe and secure manner. At this class you will learn

The importance of Backups,
Basic Malware protection,
Protecting Mobile devices,
What are VPNs,
How to avoid phishing scams as well as Good Password practice Passwords

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
This webinar is aimed at businesses based in Dundee, Angus and Perth.

Webinars, live streams, and video conferences: Running a business remotely
2022-09-21 14:00 - 16:00
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Short-Terms Lets Regulations Roadshow
2022-09-21 16:00 - 18:00
In conjunction with Gilson Gray LLP, the Association of Scotland’s Self-Caterers (ASSC) is launching a series of in-person and virtual events aimed at short-term let business operators, stakeholders and industry professionals who want to understand the next steps for short-term let licensing regulations in Scotland.
Fiona Campbell, Chief Executive of Association of Scotland’s Self-Caterers and Joanna Millar, Legal Director with Gilson Gray LLP will outline you what you need to know about the new regulations and give you an opportunity to ask any questions that people have.
This is a virtual event for businesses in Angus and Perth & Kinross.
Angus businesses can register for free using code ANGUS2022

Building a Hydrogen Sector: the Scottish Supply Chain Event
2022-09-22 09:00 - 16:30 | Edinburgh International Conference Centre, 150 Morrison Street, Edinburgh, EH3 8EE
This event will help explore and highlight Scotland’s range of capabilities in hydrogen production and emerging opportunities in the sector.
The Scottish Government, in partnership with Transport Scotland, Scottish Enterprise, Highlands and Islands Enterprise, and South of Scotland Enterprise, invite you to preregister for Building a Hydrogen Sector: The Scottish Supply Chain Event.
Scotland is well positioned to be a leading hydrogen nation in Europe, with the potential to produce enough hydrogen for our own domestic use and for export. To support this transition, the Scottish Government has set an ambition of 5 gigawatts (GW) of hydrogen production by 2030 and 25 GW by 2045.
Scotland’s developing hydrogen economy will require a strong domestic supply chain across the whole hydrogen value chain and strong international engagement.
Many companies are already engaged or actively interested in hydrogen. This event will help explore and highlight Scotland’s range of capabilities in hydrogen production and emerging opportunities in the sector.
This large-scale event will be opened by a key note address from Michael Matheson, Cabinet Secretary for Net Zero, Energy and Transport, and will bring together stakeholders from across the energy supply chain.
Featured at the conference will be guest speakers from across industry and government as well as practical panels, networking and workshop sessions on a range of supply chain opportunities.

Cybersecurity: 1-2-1 Surgery Sessions
2022-09-22 09:00 - 17:00
Following our Cybersecurity: Helping You Stay Safe Online webinar.
Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your systems and website are secure.
Stephen can discuss; The importance of Backups, Basic Malware protection, Protecting Mobile devices, What are VPNs, How to avoid phishing scams as well as Good Password practice Passwords.
Once you have booked your free space online, one of our team will be in touch to discuss an appointment time with you and send you further information.
These appointments are aimed at businesses based in Dundee, Angus and Perth.

ETAG travel trade ready workshop
2022-09-22 09:30 - 13:00 | Scottish Enterprise, 99 Haymarket Terrace, Edinburgh, EH12 5HD
Trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade product is, as well as how to market to the travel trade.
Aside from sharing some key industry insights and trends, they will be drawing on the experience of industry professionals and Edinburgh businesses already working effectively with the travel trade.
Working with the travel trade can provide your business with access to domestic and international visitors coming to the city, generate new revenue streams and help achieve some key advance bookings. It is a worthwhile journey but does need a concentrated focus.
If you are new to working with the travel trade or want to refresh your memory come and join us for our in-person Travel Trade Ready Workshop where we will explore:
* Who are the travel trade
* Why work with the travel trade
* How to work with the travel trade
* Top Tips for working with the travel trade

The essentials of bookkeeping and what expenses you can claim
2022-09-22 10:00 - 12:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Healthy Working Lives - Attract and Retain Staff
2022-09-22 12:00 - 13:00
This event will focus on topics within the workplace (flexibility, mental health, etc). You’ll be made aware of potential issues, solutions through the support available, and benefits of implementing such policies.
Through our interview-style event, Healthy Working Lives will explain the latest trends they are seeing in the workplace. The floor will then be opened for attendees to have the opportunity to ask the experts their own questions.
You’ll leave this event with a new resource for information, in Healthy Working Lives, that you can utilise for future guidance.

Video production for social media
2022-09-22 14:00 - 16:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

e-Commerce with Shopify
2022-09-23 12:00 - 14:00
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website.
By the end of this webinar, you will be able to:

Understand the essential features that a website needs to have to sell physical and digital products online
Understand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website
Use the Shopify page builder and work with free themes to get the design and style of your website on-brand
Understand how to manage orders and deliver great customer service
Understand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist

The low-cost guide to marketing your business
2022-09-23 14:00 - 16:00
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

Learning Zone - How to run a more efficient business
2022-09-26 10:00 - 11:00
We will explore they ways you can improve your efficiency with the least business impact and at a low cost, covering:

Governance and process
Good financial management
Understanding your sales and costs
Targeting only profitable customers
Reducing stock
Cutting wastage (process, people, and projects)

Photography for online business
2022-09-26 14:00 - 16:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Planning & scheduling your online content
2022-09-26 18:00 - 20:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

How to build a digital marketing plan
2022-09-27 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

How to write and develop your business plan
2022-09-27 14:00 - 16:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

An Introduction to Bookkeeping
2022-09-27 18:00 - 20:00
This workshop will explain:

what financial records are needed
the broad principles and procedures of accounting systems
how to choose accounting systems – both manual and computerised
which financial statements and statutory returns are relevant to your business
different accounting periods and financial years
how to use financial records for monitoring the financial state of your business
cash flow forecasting, profit and loss statements as well as what they should contain
what financial measures and forecasts are needed by your business
what information on financial record keeping is available and from whom

By the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.
There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

Marketing 1-2-1 Surgery Sessions
2022-09-28 09:00 - 17:00
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment with Business Gateway either from the Dundee office or over Zoom with marketing specialist, Stuart Milne.
There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
These appointments are for businesses based in Dundee, Angus and Perth.

The basics of trading on Ebay, Etsy and Amazon Marketplaces
2022-09-28 10:00 - 12:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at Ebay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

The business benefits of running a sustainable business
2022-09-28 13:00 - 15:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

Marketing Strategy Workshop
2022-09-28 18:00 - 20:00
This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business.
Marketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place.
This workshop will look at:

Marketing Audit – current knowledge and success.
Understanding what ‘Marketing’ is.
The importance and benefits of planning.
How to develop your Marketing Strategy.
Measuring your marketing output
Top tips to improve your Marketing Strategy

By the end of this workshop, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business.

Finance 1-2-1 Surgery Sessions
2022-09-29 09:00 - 17:00
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable.
Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding, lean on Scott’s experience to understand what lenders are looking for.
Become aware of your financial commitments, as they can differ depending on your business type.
Once you have booked your space online, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively, face to face in our Dundee Business Gateway Office.
These appointments are aimed at businesses based in Dundee, Angus, and Perth.

Build an effective strategy to grow your business
2022-09-29 10:00 - 12:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Online Sales: Improve, develop & make more money
2022-09-29 14:00 - 16:00
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide.
We will cover:

Factors to consider when selling online.
What eCommerce options exist, and the benefits of each
Differences in available eCommerce platforms
Benefits of automation
Key items to optimise performance

Paid for advertising
2022-09-30 10:00 - 12:00
This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.
By the end of the webinar, you’ll have a better understanding of:

Key concepts of paid ads and how it fits within your strategy
Best practice during ads setup
Importance of planning for paid Ads
How to evaluate and understand performance of paid ads

Email marketing for business
2022-09-30 12:00 - 14:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications
