Photography for online business
2022-09-26 14:00 - 16:00 UTC
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Planning & scheduling your online content
2022-09-26 18:00 - 20:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

How to build a digital marketing plan
2022-09-27 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

How to write and develop your business plan
2022-09-27 14:00 - 16:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

HR – Recruiting, managing, and retaining staff
2022-09-27 17:00 - 19:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

An Introduction to Bookkeeping
2022-09-27 18:00 - 20:00
This workshop will explain:

what financial records are needed
the broad principles and procedures of accounting systems
how to choose accounting systems – both manual and computerised
which financial statements and statutory returns are relevant to your business
different accounting periods and financial years
how to use financial records for monitoring the financial state of your business
cash flow forecasting, profit and loss statements as well as what they should contain
what financial measures and forecasts are needed by your business
what information on financial record keeping is available and from whom

By the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.
There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

Marketing 1-2-1 Surgery Sessions
2022-09-28 09:00 - 17:00
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment with Business Gateway either from the Dundee office or over Zoom with marketing specialist, Stuart Milne.
There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
These appointments are for businesses based in Dundee, Angus and Perth.

The basics of trading on Ebay, Etsy and Amazon Marketplaces
2022-09-28 10:00 - 12:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at Ebay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

The business benefits of running a sustainable business
2022-09-28 13:00 - 15:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

Marketing Strategy Workshop
2022-09-28 18:00 - 20:00
This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business.
Marketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place.
This workshop will look at:

Marketing Audit – current knowledge and success.
Understanding what ‘Marketing’ is.
The importance and benefits of planning.
How to develop your Marketing Strategy.
Measuring your marketing output
Top tips to improve your Marketing Strategy

By the end of this workshop, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business.

Finance 1-2-1 Surgery Sessions
2022-09-29 09:00 - 17:00
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable.
Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding, lean on Scott’s experience to understand what lenders are looking for.
Become aware of your financial commitments, as they can differ depending on your business type.
Once you have booked your space online, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively, face to face in our Dundee Business Gateway Office.
These appointments are aimed at businesses based in Dundee, Angus, and Perth.

Build an effective strategy to grow your business
2022-09-29 10:00 - 12:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Online Sales: Improve, develop & make more money
2022-09-29 14:00 - 16:00
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide.
We will cover:

Factors to consider when selling online.
What eCommerce options exist, and the benefits of each
Differences in available eCommerce platforms
Benefits of automation
Key items to optimise performance

Paid for advertising
2022-09-30 10:00 - 12:00
This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.
By the end of the webinar, you’ll have a better understanding of:

Key concepts of paid ads and how it fits within your strategy
Best practice during ads setup
Importance of planning for paid Ads
How to evaluate and understand performance of paid ads

Email marketing for business
2022-09-30 12:00 - 14:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Scottish Business Week 2022
2022-10-03 09:00 - 2022-10-07 17:00
Registrations are now open for Scottish Business Week 2022 – a virtual week-long event between the 3rd – 7th October, run in partnership with Scottish Enterprise, Highlands and Islands Enterprise, South of Scotland Enterprise and Skills Development Scotland.
This free event is open to all businesses in Scotland and anyone thinking about starting up. There will be inspirational speakers, webinars and masterclasses offering support and guidance to help increase efficiency and build resilience.
Keynote speakers include:

Councillor Gail Macgregor, Environment and Economy Spokesperson, COSLA
Carolyn Currie, Chief Executive, Women’s Enterprise Scotland
Andrew Dobbie, Founder/CEO, MadeBrave
Dr Martin Valenti, Director of Net Zero, SOSE
Ivan McKee, Minister for Business, Trade, Tourism and Enterprise, Scottish Government

There will also be panel webinars on business support, starting up, women in business, digital transformation and sustainability; together with webinars and masterclasses on a variety of topics from how to make your business more efficient to writing a business plan. Plus, you can learn the fundamentals of resource efficiency and become a Green Champion through Business Energy Scotland’s CPD-certified training course.
Sign up to guarantee your place, and for more information on the programme.

Making digital content accessible
2022-10-10 10:00 - 12:00
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all.
By the end of this webinar, you will be able to:

Understand and consider the barriers and challenges faced by others when accessing digital content.
Assess your digital content on how easy it is for others to access, consume and understand.
Review your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.
Use social media functions and tools to help make your content more accessible.
Understand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.

Producing engaging online content
2022-10-10 14:00 - 16:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

Blogging for business
2022-10-11 10:00 - 12:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine rankings
Understanding analytics and measuring the impact of your blog

How to protect and manage your intellectual property
2022-10-11 14:00 - 16:00
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

An Introduction to Self-Employment and Starting your own Business
2022-10-11 18:00 - 20:00
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

Website analytics to improve your business and sales
2022-10-12 10:00 - 12:00
Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup conversions and more.

Beyond Brexit: Selling and Exporting Overseas
2022-10-12 14:00 - 16:00
Jane Milroy our expert in exporting will be running this innovative masterclass helping you to look at ways to grow business and explore some great opportunities selling to different markets overseas.
This information packed webinar will take you through all the key areas you need to consider when trading internationally with a particular emphasis on doing business with EU countries in the post-Brexit era. It will cover both strategic and practical aspects of both exporting and importing and is suitable for companies that are new or in the earlier stages of trading internationally.
Topics to be covered will include: researching market opportunities, routes to market and working with international partners, incoterms, customs and VAT implications, legal aspects of working internationally and pricing strategies and getting paid.

How to improve your Google search rankings - Part 1: On page optimisation
2022-10-12 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

Pinterest for business
2022-10-13 10:00 - 12:00
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

Healthy Working Lives - Attract and Retain Staff
2022-10-13 12:00 - 13:00
This event will focus on topics within the workplace (flexibility, mental health, etc). You’ll be made aware of potential issues, solutions through the support available, and benefits of implementing such policies.
Through our interview-style event, Healthy Working Lives will explain the latest trends they are seeing in the workplace. The floor will then be opened for attendees to have the opportunity to ask the experts their own questions.
You’ll leave this event with a new resource for information, in Healthy Working Lives, that you can utilise for future guidance.

Twitter for business
2022-10-13 14:00 - 16:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good Twitter profile (and the options available to you).
Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of Twitter paid advertising.

Complete Guide to Finance for Start-Ups
2022-10-13 18:00 - 20:00
The workshop will look at:

managing a profit and loss account
producing a cashflow statement
working capital
the different sources of finance
the different legal structures of a business

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
This webinar is aimed at businesses based in Dundee, Angus and Perth.

LinkedIn for business
2022-10-13 18:00 - 20:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

How to start a business: The basics
2022-10-13 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax
