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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240408T100000
DTEND;TZID=UTC:20240408T130000
DTSTAMP:20260403T201440
CREATED:20240311T104306Z
LAST-MODIFIED:20240311T104306Z
UID:10088855-1712570400-1712581200@investinangus.com
SUMMARY:Cashflow management for your small business
DESCRIPTION:This webinar has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible. \nThis webinar consists of three sections: \nFinancial assessment and review \n\nreviewing cashflow forecasts\ncapital expenditure\nworking capital\nsales forecasting\nexpenditure (variable and fixed) forecasting\nactual versus forecast analysis\n\nFinancial management: \n\ntimely financial reporting\nmanaging reduction in overheads\ninventory (stock) management\nmanaging debtor lists\nmanaging creditor lists\n\nFinancial support: \n\nalternative revenue streams\nmaintaining and meeting tax obligations\nassessing financing options\napplying for government support\nbank services
URL:https://investinangus.com/event/cashflow-management-for-your-small-business/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240406T100000
DTEND;TZID=UTC:20240406T120000
DTSTAMP:20260403T201440
CREATED:20240311T102345Z
LAST-MODIFIED:20240311T102345Z
UID:10088831-1712397600-1712404800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-38/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240405T143000
DTEND;TZID=UTC:20240405T163000
DTSTAMP:20260403T201440
CREATED:20240311T102255Z
LAST-MODIFIED:20240311T102255Z
UID:10088829-1712327400-1712334600@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-23/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240404T153000
DTEND;TZID=UTC:20240404T163000
DTSTAMP:20260403T201440
CREATED:20240325T172507Z
LAST-MODIFIED:20240325T172507Z
UID:10088945-1712244600-1712248200@investinangus.com
SUMMARY:Introduction to the cloud
DESCRIPTION:If you’d like to have a better understanding about cloud computing\, this short course will help you learn how digital technology has evolved. It will also highlight the impact and digital innovation available to businesses using the cloud. \nYou will learn more about how the cloud works\, and what you can do with your data in the cloud. This course is designed for business owners\, managers\, and employees who want to stay up-to-date on the latest trends in technology. \nIn this session you will learn: \n\nthe evolution of digital technology and its impact on businesses\nwhat the cloud is and how it works\nwhat you can do with your data in the cloud\n\nThis session is run using YouTube and is 60 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/introduction-to-the-cloud/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240403T180000
DTEND;TZID=UTC:20240403T200000
DTSTAMP:20260403T201440
CREATED:20240311T102204Z
LAST-MODIFIED:20240311T102204Z
UID:10088827-1712167200-1712174400@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-33/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240403T093000
DTEND;TZID=UTC:20240403T113000
DTSTAMP:20260403T201440
CREATED:20240311T102119Z
LAST-MODIFIED:20240311T102119Z
UID:10088825-1712136600-1712143800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240402T180000
DTEND;TZID=UTC:20240402T200000
DTSTAMP:20260403T201440
CREATED:20240318T095435Z
LAST-MODIFIED:20240318T095435Z
UID:10088898-1712080800-1712088000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240402T100000
DTEND;TZID=UTC:20240402T120000
DTSTAMP:20260403T201440
CREATED:20240318T095339Z
LAST-MODIFIED:20240318T095339Z
UID:10088896-1712052000-1712059200@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-9/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240402T100000
DTEND;TZID=UTC:20240402T120000
DTSTAMP:20260403T201440
CREATED:20240318T095248Z
LAST-MODIFIED:20240318T095248Z
UID:10088894-1712052000-1712059200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240329T140000
DTEND;TZID=UTC:20240329T160000
DTSTAMP:20260403T201440
CREATED:20240129T111106Z
LAST-MODIFIED:20240129T111106Z
UID:10088609-1711720800-1711728000@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240329T100000
DTEND;TZID=UTC:20240329T120000
DTSTAMP:20260403T201440
CREATED:20240129T111010Z
LAST-MODIFIED:20240129T111010Z
UID:10088607-1711706400-1711713600@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-37/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240328T130000
DTEND;TZID=UTC:20240328T150000
DTSTAMP:20260403T201440
CREATED:20240129T110912Z
LAST-MODIFIED:20240129T110912Z
UID:10088605-1711630800-1711638000@investinangus.com
SUMMARY:People and HR – attraction\, recruiting\, managing and retaining team member
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/people-and-hr-attraction-recruiting-managing-and-retaining-team-member-3/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240328T110000
DTEND;TZID=UTC:20240328T120000
DTSTAMP:20260403T201440
CREATED:20240311T103904Z
LAST-MODIFIED:20240311T103923Z
UID:10088849-1711623600-1711627200@investinangus.com
SUMMARY:Cyber security for your small business
DESCRIPTION:Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack –  which could mean going out of business. \nThis event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats\, protect their organisation and enable them to win new business and gain stakeholder support. \nYour host Jim Wright will introduce security\, how it can benefit businesses and allow them to seize opportunities while minimising risk. Jim will also discuss common frameworks and fundamental principles that business leaders should know from the start of their business venture. \nBy the end of this webinar\, attendees will: \n\nunderstand security risks\nunderstand the benefits of security\nhave an awareness of threat actors\nhave an awareness of threat vectors\nhave an awareness of the services that can be offered to support start-ups\nunderstand the regulatory environment in which they work\nunderstand the common frameworks relating to security\n\nJim Wright is the founder and principal consultant of Principle Defence\, a Hertfordshire-based security and data protection consultancy and training provider. Jim has over 17 years of experience in security having served in the British Army before moving into the private sector.
URL:https://investinangus.com/event/cyber-security-for-your-small-business/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240328T100000
DTEND;TZID=UTC:20240328T120000
DTSTAMP:20260403T201440
CREATED:20240311T102027Z
LAST-MODIFIED:20240311T102027Z
UID:10088823-1711620000-1711627200@investinangus.com
SUMMARY:Funding my Business Plans: An Interactive Session
DESCRIPTION:Join us for an exclusive Q&A style event\, Funding my Business Plans: An Interactive Session hosted by Business Advisers George Ellis and Scott Geddes We’re delighted to welcome Rekha Welsh from DSL Business Finance as our special guest\, offering valuable insights into funding options for start-up businesses. \nThis event provides a great opportunity for start-up businesses to engage with expert Rekha. Business Gateway’s George and Scott will facilitate the session\, ensuring a dynamic and informative Q&A about funding options for launching your business. \nTailored for start-up businesses actively seeking funding opportunities to kickstart their entrepreneurial journey\, this event promises to be a valuable resource that you cannot afford to miss. \nThe floor will be open for questions from attendees\, to ensure that all funding-related inquiries are addressed. Whether you have specific questions or need guidance\, this is your opportunity to gain valuable insights into the world of start-up funding.
URL:https://investinangus.com/event/funding-my-business-plans-an-interactive-session/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240328T100000
DTEND;TZID=UTC:20240328T120000
DTSTAMP:20260403T201440
CREATED:20240129T110810Z
LAST-MODIFIED:20240129T110810Z
UID:10088603-1711620000-1711627200@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nThis course explores the relationship between a company’s profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nThe course will cover \n\nGetting to know your financials\nControlling Growth\nImproving decision making\nOpportunities\nCash is king\nControlling Change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-3/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240327T110000
DTEND;TZID=UTC:20240327T120000
DTSTAMP:20260403T201440
CREATED:20240325T105007Z
LAST-MODIFIED:20240325T105007Z
UID:10088935-1711537200-1711540800@investinangus.com
SUMMARY:Navigating the Business Landscape
DESCRIPTION:In this webinar\, we will bring together 3 successful women in business to share insights\, discuss the challenges currently facing women-led businesses and importantly\, chat about tips to build confidence\, celebrate success\, address barriers\, and explore the importance of community. \nThe session will explore: \n\nWhether Scotland is a good place to be a woman in business\nWhat the biggest barriers are for women who may be thinking about starting up their business\nHow to encourage other businesses to tackle challenges such as the current economic climate\nWhat role mentorship and networking play in supporting the advancement of women in business\nHow employers can inspire the next generation (males and females) for the future\n\nThe panelists are: \n\nSarah Johnson (Host)\, Director of IndigoLeap\nLynne Kennedy MBE\, Founder of Business Women Connections\nFiona McArthur\, Owner of Fetcha Chocolates
URL:https://investinangus.com/event/navigating-the-business-landscape/
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240327T090000
DTEND;TZID=UTC:20240327T190000
DTSTAMP:20260403T201440
CREATED:20240129T114904Z
LAST-MODIFIED:20240129T114904Z
UID:10088646-1711530000-1711566000@investinangus.com
SUMMARY:Clean Heat 2024
DESCRIPTION:Scottish Enterprise invites you to join us on 27 March for Clean Heat 2024 in Glasgow. \nThroughout the day we’ll hear from a range of experts\, including Local Authorities\, providing an overview of their Local Heat and Energy Efficiency Strategies highlighting the scale of the Clean Heat opportunity in Scotland. We will also spotlight Scottish companies on the range of capability they can bring to the clean heat supply chain\, the importance of innovation\, and investing in the supply chain. Finally\, we will hear from private investors and what they look for when investing in a clean heat project. \nWe are delighted to welcome Mr Patrick Harvie\, Minister for Zero Carbon Buildings\, Active Travel and Tenants’ Rights\, to open our event. We also have a number of confirmed speakers including Prof. Matthew Hannon\, Professor of Sustainable Energy and Business Policy at the University of Strathclyde\, as well as Glasgow\, Edinburgh and Fife Local Authorities and the Scottish National Investment Bank. We will also have Eddy Adams facilitating the day\, a public policy advisor\, consultant and writer\, specialising in urban policy and social innovation. \nThe day will finish off with a drinks reception and further opportunities for networking. \nOur event will bring together 200 attendees and exhibitors. Those present will have plenty of opportunities to make new contacts and network with a range of organisations.
URL:https://investinangus.com/event/clean-heat-2024/
LOCATION:DoubleTree by Hilton Hotel Glasgow Central\, 36 Cambridge Street\, Glasgow\, G2 3HN
CATEGORIES:Energy,Green Economy,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240326T140000
DTEND;TZID=UTC:20240326T160000
DTSTAMP:20260403T201440
CREATED:20240318T095156Z
LAST-MODIFIED:20240318T095156Z
UID:10088892-1711461600-1711468800@investinangus.com
SUMMARY:Cultivating Success: Personal Branding & Marketing Motivation
DESCRIPTION:This unique\, informative and insightful masterclass with Niki Hutcheson our expert in all elements of enhancing your personal brand and reigniting your marketing mojo will leave your motivated to take your marketing to the next level. \nNiki will take you through what you can do when you don’t feel motivated to market yourself or your business? During these two sessions we will uncover how to find your marketing mojo\, as well as 26 things you can do to optimise your personal brand online. Marketing often becomes enjoyable when it starts generating tangible results and that’s what you will be able to achieve after attending these sessions.
URL:https://investinangus.com/event/cultivating-success-personal-branding-marketing-motivation/
LOCATION:The Meffan\, 20 West High Street\, Forfar\, DD8 1BB
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240326T100000
DTEND;TZID=UTC:20240326T120000
DTSTAMP:20260403T201440
CREATED:20240325T104907Z
LAST-MODIFIED:20240325T104907Z
UID:10088933-1711447200-1711454400@investinangus.com
SUMMARY:Selling Online - The Key to Success
DESCRIPTION:Are you considering selling your products or services online but feeling uncertain about where to begin? \nFear not\, help is on hand! Join Business Gateway and three fantastic ecommerce experts to explore the potential for expanding your business online. \n\nZishan Ashraf\, Senior Merchant Success Manager EMEA at Shopify Plus\, will delve into the platform’s capabilities\, including how their using data from buying habits to enhance the customer journey.\nDaniel Rosie\, from DLR Media\, specialises in empowering brands to thrive online. He’ll share invaluable insights\, from initial considerations and launch strategies to sustaining your online presence. Attendees will leave with a comprehensive checklist to guide their ecommerce journey.\nDaniel McCabe from Trust Pilot will demonstrate how to take your business reviews to the next level.\n\nDuring the event there will be networking opportunities for you to meet link minded businesses from across Tayside\, helping grow your connections. \nThis event is open to businesses who are looking to grow their businesses online. Attendees can also schedule personalised 1-2-1 sessions with Daniel\, providing tailored guidance on ecommerce strategies specific to their business needs. These sessions are scheduled for March 9\, 2024.
URL:https://investinangus.com/event/selling-online-the-key-to-success-2/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240326T100000
DTEND;TZID=UTC:20240326T120000
DTSTAMP:20260403T201440
CREATED:20240318T095039Z
LAST-MODIFIED:20240318T095039Z
UID:10088890-1711447200-1711454400@investinangus.com
SUMMARY:Google Profile Optimisation & Organic Growth Strategies
DESCRIPTION:This unique\, informative and insightful masterclass with Niki Hutcheson our expert in all elements of enhancing a business using online tools and tricks will leave you with information and a plan to take your business to the next level. \nThe best thing about what you will learn in this masterclass is that to take your business to the next level can be done with a small or even no cost. \nOrganic marketing is marketing that costs nothing or very little. When it comes to growing a small business\, there are lots of things you can do to generate results without spending money. During the masterclass\, you will learn how to set up your Google Business Profile for success and grow an audience completely organically (without paying for ads). We will cover the key things your Google Business Profile must include\, as well as how to keep it up to date AND the top methods that are working in 2024 to grow an audience organically online.
URL:https://investinangus.com/event/google-profile-optimisation-organic-growth-strategies/
LOCATION:Montrose Library\, 214 High Street\, Montrose\, DD10 8PJ
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240326T100000
DTEND;TZID=UTC:20240326T120000
DTSTAMP:20260403T201440
CREATED:20240129T110704Z
LAST-MODIFIED:20240129T110704Z
UID:10088601-1711447200-1711454400@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240326T093000
DTEND;TZID=UTC:20240326T140000
DTSTAMP:20260403T201440
CREATED:20240219T092415Z
LAST-MODIFIED:20240219T092415Z
UID:10088749-1711445400-1711461600@investinangus.com
SUMMARY:Hydrogen Expert Support - Networking Conference
DESCRIPTION:Scottish Enterprise invite the participants of the Hydrogen Expert Support programme to the Energy Transition Zone hub in Aberdeen for a day of networking and collaboration. \nWe’re encouraging the included companies to learn from one other and find collaborative opportunities within their operations. \nTogether we can boost the capabilities of Scottish companies within this sector both domestically and internationally.
URL:https://investinangus.com/event/hydrogen-expert-support-networking-conference/
LOCATION:Energy Transition Zone\, Hareness Road\, Aberdeen\, AB12 3LE
CATEGORIES:Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240325T140000
DTEND;TZID=UTC:20240325T160000
DTSTAMP:20260403T201440
CREATED:20240129T110602Z
LAST-MODIFIED:20240129T110623Z
UID:10088599-1711375200-1711382400@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-6/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20240325T100000
DTEND;TZID=UTC:20240325T120000
DTSTAMP:20260403T201440
CREATED:20240226T153113Z
LAST-MODIFIED:20240226T153113Z
UID:10088768-1711360800-1711368000@investinangus.com
SUMMARY:Productivity and Retention Benefits that flexible working can bring
DESCRIPTION:This interactive\, online masterclass will explore the transformative benefits of flexible working\, from boosting employee productivity and wellbeing to addressing the challenges of candidate shortages. Through real-world examples and practical insights\, you’ll gain a comprehensive understanding of how flexible working can serve as a strategic tool in your recruitment efforts. \nOur expert facilitators\, from Flexibility Works\, Nikki Slowey and Lisa Gallagher\, will guide you through interactive discussions and actionable strategies\, including: \n\nDiscovering the diverse forms of flexible working and how they can be seamlessly integrated across different job types and sectors to attract top talent.\nUnveiling the latest trends and insights into the flexible working landscape in Scotland and beyond\, providing you with a competitive advantage in recruitment.\nExploring practical tips and strategies for piloting\, implementing\, or reviewing flexible work arrangements to suit both your company and your employees’ needs\, including our acclaimed Flexibility Works 7-step framework.\nDelving into inspiring case studies and success stories from organizations that have successfully embraced flexible working\, highlighting their impact on recruitment and retention efforts.\nTakeaway resources\, including the Flexibility Works ‘Business Case for Flex\,’ flexible recruitment guides\, and guidance around how to measure the impact of flexible working in your business.
URL:https://investinangus.com/event/productivity-and-retention-benefits-that-flexible-working-can-bring/
CATEGORIES:Business Planning,HR
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240325T100000
DTEND;TZID=UTC:20240325T120000
DTSTAMP:20260403T201440
CREATED:20240129T110511Z
LAST-MODIFIED:20240129T110511Z
UID:10088597-1711360800-1711368000@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-20/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240322T140000
DTEND;TZID=UTC:20240322T150000
DTSTAMP:20260403T201440
CREATED:20240304T110528Z
LAST-MODIFIED:20240304T110528Z
UID:10088804-1711116000-1711119600@investinangus.com
SUMMARY:Managing the growth of your small business
DESCRIPTION:Starting a venture is one thing\, growing it is another. Scaling effectively can be one of the most challenging aspects\, with mis-managed growth often leading to downfall after so much time\, effort and money has been invested. So if you are a business owner that has started to see growth\, this webinar will help you to gain more creative\, time and financial freedom as your venture transitions to offer greater reach and impact. \nOverview: \nThis session will look at the principles of growth and: \n\nthe distinction between self-employment and business ownership\nidentifying and implementing optimal systems for record-keeping\, decision-making\, monitoring and evaluation\ndevising a range of risk-management processes to better manage business functions and the people involved\nhow to hire to enable and enhance expansion\nimproving workflow and project management\nlicensing\, franchising\, acquiring another venture
URL:https://investinangus.com/event/managing-the-growth-of-your-small-business/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240321T180000
DTEND;TZID=UTC:20240321T200000
DTSTAMP:20260403T201440
CREATED:20240129T110406Z
LAST-MODIFIED:20240129T110406Z
UID:10088595-1711044000-1711051200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-37/
CATEGORIES:Business Start-up
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240321T163000
DTEND;TZID=UTC:20240321T173000
DTSTAMP:20260403T201440
CREATED:20240311T104456Z
LAST-MODIFIED:20240311T104456Z
UID:10088859-1711038600-1711042200@investinangus.com
SUMMARY:Boost your productivity with AI
DESCRIPTION:This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others\, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. \nIn this session\, you will learn: \n\nan introduction to generative AI and how it works\nhow to use AI-powered tools and techniques to save you time\nan overview to crafting effective prompts\n\nThis session is run using YouTube and is 45 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session. \nPlease note\, these training sessions are only available in the UK.
URL:https://investinangus.com/event/boost-your-productivity-with-ai-2/
CATEGORIES:Technology
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240321T150000
DTEND;TZID=UTC:20240321T160000
DTSTAMP:20260403T201440
CREATED:20240311T104549Z
LAST-MODIFIED:20240311T104549Z
UID:10088862-1711033200-1711036800@investinangus.com
SUMMARY:Understanding machine learning
DESCRIPTION:This session teaches the foundations of how machine learning models learn and work\, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a better understanding on the subject. \nIn this session\, you will learn: \n\nhow different machine learning models work\nthe essentials for preparing data for a machine learning project\noptions for implementing machine learning for a business\n\nThis session is run using YouTube and is 60 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session. \nPlease note\, these training sessions are only available in the UK.
URL:https://investinangus.com/event/understanding-machine-learning-3/
CATEGORIES:Technology
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240321T140000
DTEND;TZID=UTC:20240321T160000
DTSTAMP:20260403T201440
CREATED:20240129T110309Z
LAST-MODIFIED:20240129T110309Z
UID:10088593-1711029600-1711036800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-23/
CATEGORIES:Digital Marketing,Marketing
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