BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T093000
DTEND;TZID=UTC:20250925T103000
DTSTAMP:20260404T153854
CREATED:20250908T163451Z
LAST-MODIFIED:20250908T163451Z
UID:10091954-1758792600-1758796200@investinangus.com
SUMMARY:Thorntons Webinar - Data Protection
DESCRIPTION:The new Data Use and Access Act 2025 was given Royal Assent in June of this year and will amend both the Data Protection Act 2018 and the UK GDPR.  Join Loretta Maxfield and Morgan O’Neill to find out the practical implication for organisations and what they need to do and when. \nLoretta and Morgan will be considering the impact on key areas of compliance including: \n\nNew Complaints Procedure\nDirect Marketing\nDSARs\nInternational Data Transfers\nLegitimate Interests\nAutomated Decision Making
URL:https://investinangus.com/event/thorntons-webinar-data-protection/
CATEGORIES:Data Protection
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T100000
DTEND;TZID=UTC:20250925T110000
DTSTAMP:20260404T153854
CREATED:20250829T134948Z
LAST-MODIFIED:20250829T134948Z
UID:10091891-1758794400-1758798000@investinangus.com
SUMMARY:Could voltage optimisation quickly cut your energy bills
DESCRIPTION:Unless your business is operating completely off grid by generating its own electricity\, you’ll be powering your lights\, fans\, compressors\, fridges\, freezers and so on using electricity that’s supplied by the UK’s National Grid. \nThe National Grid supplies your electricity at a voltage of around 230 Volts\, but did you know that not all equipment needs the 230 Volts you’re paying for? And that that many types of equipment simply waste what they don’t use. \nIntroducing voltage optimisation – a voltage optimisation device stops waste. By regulating the flow of electricity around your business it ensures that the energy your business pays for is utilised more effectively. \nIf you are interested in reducing your energy bills and carbon footprint\, join this webinar to find out if voltage optimisation could help you.
URL:https://investinangus.com/event/could-voltage-optimisation-quickly-cut-your-energy-bills/
CATEGORIES:Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T100000
DTEND;TZID=UTC:20250925T120000
DTSTAMP:20260404T153854
CREATED:20250808T102125Z
LAST-MODIFIED:20250808T102125Z
UID:10091708-1758794400-1758801600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-43/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T120000
DTEND;TZID=UTC:20250925T123000
DTSTAMP:20260404T153854
CREATED:20250909T100446Z
LAST-MODIFIED:20250909T100446Z
UID:10091994-1758801600-1758803400@investinangus.com
SUMMARY:Lunch and Learn: Using automation and AI to save time and money
DESCRIPTION:In this Lunch and Learn\, Constant Contact’s Molly Caldwell will explain how to use AI and automation to save time and money when marketing your business. \nThis session will emphasise the importance of automation\, particularly email automation for building relationships with your customer base and driving subscribers. Molly will share her top strategies for engaging and expanding an audience\, fostering customer loyalty and tailoring email experiences\, all with the help of AI. \nTopics covered in this session: \n\nHow to build momentum with new subscribers\nHow to build loyalty and nurture relationships\nHow to create a more personalised experience when marketing your business
URL:https://investinangus.com/event/lunch-and-learn-using-automation-and-ai-to-save-time-and-money/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T120000
DTEND;TZID=UTC:20250925T130000
DTSTAMP:20260404T153854
CREATED:20250825T145216Z
LAST-MODIFIED:20250825T145216Z
UID:10091826-1758801600-1758805200@investinangus.com
SUMMARY:Managing people\, growing agritourism: Performance and Discipline
DESCRIPTION:Employment Law and Human Resource Management Expert\, Sophie Henderson of Greenburn will take us through an overview of how to use performance management effectively with your staff to ensure best outcomes. Sophie will also provide information on what to do when things go wrong with insights into the disciplinary process. \nIf you have specific questions or case studies\, it would be great to hear from you in advance and Sophie can answer your questions on the day.
URL:https://investinangus.com/event/managing-people-growing-agritourism-performance-and-discipline/
CATEGORIES:HR,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T130000
DTEND;TZID=UTC:20250925T150000
DTSTAMP:20260404T153854
CREATED:20250808T102228Z
LAST-MODIFIED:20250808T102228Z
UID:10091710-1758805200-1758812400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T140000
DTEND;TZID=UTC:20250925T143000
DTSTAMP:20260404T153854
CREATED:20250808T120046Z
LAST-MODIFIED:20250808T120046Z
UID:10091727-1758808800-1758810600@investinangus.com
SUMMARY:VisitScotland bitesize webinars: How to Improve Your Search Engine Rankings
DESCRIPTION:Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website’s organic search traffic. We’ll cover the SEO basics\, common myths and mistakes\, as well as how you can adapt your content to the quickly-changing Google landscape. \nIdeal for those unfamiliar with SEO or looking to expand their approach.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-how-to-improve-your-search-engine-rankings/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T170000
DTEND;TZID=UTC:20250925T183000
DTSTAMP:20260404T153854
CREATED:20250618T083111Z
LAST-MODIFIED:20250618T083111Z
UID:10091400-1758819600-1758825000@investinangus.com
SUMMARY:Making Tax Digital Explained: Businesses With Over £50k Turnover
DESCRIPTION:Whether you’re a sole trader\, landlord\, or small business owner\, this friendly\, no-nonsense session will get you up to speed. \nIf your combined income from self-employment and property is £50\,000 or more\, you’ll be required to follow the new rules from April 2026. We’ll cut through the confusion\, explain what’s changing\, and show you how to stay compliant without the stress. \nThis session will be presented by GrowBiz Finance Manager\, Kirsteen Hardie. \nBy the end of the session\, you’ll be able to: \n\nUnderstand who MTD for Income Tax Self Assessment applies to and when it starts\nKnow exactly what you’ll need to submit to HMRC – and how often\nSee how cloud accounting can save time and make things easier\nGet tips on choosing the right digital tools for your business\nFeel confident about taking your next steps toward compliance\n\nThis session is a must to small businesses that meet this level of turnover – so please do come along to find out more. \nGrowBiz provides enterprise support to businesses\, social and micro-enterprises and the self-employed across rural and island Scotland. Please only book a space if you are based in rural Scotland.
URL:https://investinangus.com/event/making-tax-digital-explained-businesses-with-over-50k-turnover-2/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250926T120000
DTEND;TZID=UTC:20250926T123000
DTSTAMP:20260404T153854
CREATED:20250909T100553Z
LAST-MODIFIED:20250909T100553Z
UID:10091996-1758888000-1758889800@investinangus.com
SUMMARY:Lunch and Learn: Building your business without sacrificing your wellbeing
DESCRIPTION:You know entrepreneurship is hard. But do you know why it’s so hard\, and how you can support yourself to thrive\, rather than burn out? \nIn this webinar\, Nonie White\, positive psychology practitioner and founder coach\, reveals the often-neglected links between wellbeing\, performance and creating a sustainable business. She also lays out some evidence-based practical takeaways so you can optimise your results alongside your wellbeing. \nTopics covered in this session: \n\nThe paradox of entrepreneurship – why it’s so potentially brilliant and bad for you\, all at once\nWhy you’ve been focusing on the wrong metrics – and how you can feel better\, while doing better\nAuditing your own wellbeing and performance habits – then select your evidence-based practices for more sustainable success
URL:https://investinangus.com/event/lunch-and-learn-building-your-business-without-sacrificing-your-wellbeing/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T100000
DTEND;TZID=UTC:20250929T120000
DTSTAMP:20260404T153854
CREATED:20250728T122855Z
LAST-MODIFIED:20250728T122855Z
UID:10091580-1759140000-1759147200@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T120000
DTEND;TZID=UTC:20250929T123000
DTSTAMP:20260404T153854
CREATED:20250923T092133Z
LAST-MODIFIED:20250923T092133Z
UID:10092099-1759147200-1759149000@investinangus.com
SUMMARY:Lunch and Learn: How to build a multi-layered communication strategy
DESCRIPTION:If your emails are getting ignored and your DMs are collecting dust\, it’s time to rethink your approach. \nThis short and practical session led by Leisa Pickles will show you how to build a multi-layered communication strategy that helps you reach more people\, start better conversations and grow your customer base. \nTopics covered in this session: \n\nWhy a single-channel approach no longer cuts it\nThe three key layers every outreach strategy should include\nHow to follow up\nWhat to say (and when) to get a response
URL:https://investinangus.com/event/lunch-and-learn-how-to-build-a-multi-layered-communication-strategy/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T120000
DTEND;TZID=UTC:20250929T130000
DTSTAMP:20260404T153854
CREATED:20250923T081450Z
LAST-MODIFIED:20250923T081450Z
UID:10092044-1759147200-1759150800@investinangus.com
SUMMARY:The BG Interview: Roan Lavery
DESCRIPTION:Join host Hugh Lightbody for a virtual Q&A with Roan Lavery\, co-founder of FreeAgent\, one of Scotland’s most successful tech stories. This is your chance to hear firsthand how a personal challenge evolved into a game-changing platform for small businesses—and how it grew into a scalable company now backed by NatWest. \nIn this conversation\, we’ll explore: \n\nThe personal inspiration behind FreeAgent’s creation\nPivotal moments that signalled scale-up potential\nTough early decisions and their long-term impact\nCustomer-driven innovation and product pivots\nCore values that shaped and sustained company culture\nAdvice for aspiring entrepreneurs in Scotland\nThe role of community and support networks in startup success\nThe unique advantages and challenges of building a tech company in Scotland\n\nWhether you have a business idea you’d like to turn into a reality\, are a tech enthusiast\, or simply curious about the journey from startup to scale-up\, this session promises insights\, inspiration\, and practical advice.
URL:https://investinangus.com/event/the-bg-interview-roan-lavery/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T093000
DTEND;TZID=UTC:20250930T103000
DTSTAMP:20260404T153854
CREATED:20250908T163631Z
LAST-MODIFIED:20250908T163631Z
UID:10091956-1759224600-1759228200@investinangus.com
SUMMARY:Thorntons Webinar - Implications of the Proposed Changes to APR and BPR for Family Farming Businesses
DESCRIPTION:With the Government having now published their draft Bill in respect of changes to Agricultural and Business Property Reliefs from Inheritance Tax\, family farming businesses should now be reviewing their existing arrangements to ensure that they maximise the reliefs that are to be available after April 2026. \nThis may necessitate restructuring their existing legal set up\, transferring assets onto the next generation sooner than would otherwise have been the case and reviewing their Wills. \nOur presenters will highlight the issues and the potential solutions.
URL:https://investinangus.com/event/thorntons-webinar-implications-of-the-proposed-changes-to-apr-and-bpr-for-family-farming-businesses/
CATEGORIES:Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T100000
DTEND;TZID=UTC:20250930T120000
DTSTAMP:20260404T153854
CREATED:20250808T102328Z
LAST-MODIFIED:20250808T102328Z
UID:10091712-1759226400-1759233600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T103000
DTEND;TZID=UTC:20250930T120000
DTSTAMP:20260404T153854
CREATED:20250806T162903Z
LAST-MODIFIED:20250806T162903Z
UID:10091684-1759228200-1759233600@investinangus.com
SUMMARY:THRIVE+ : Advanced Sustainable Marketing Strategies
DESCRIPTION:This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. \nKey topics: \n1. Advanced ESG Principles and Practices \na. Understanding how to apply advanced ESG frameworks to elevate your brand’s sustainability efforts. \nb. Case studies of businesses that have successfully implemented advanced sustainability practices and the lessons learned. \n2. Effective Packaging Strategies and Supply Chain Considerations \na. In-depth discussion on how to innovate with packaging while making it both sustainable and scalable. \nb. Strategies for selecting eco-friendly suppliers and reducing the carbon footprint of your supply chain. \n3. Communicating Your Sustainability at Scale \na. Building an effective ESG brand story that resonates with customers and sets your business apart. \nb. Best practices for communicating sustainability through digital marketing\, packaging\, and social media platforms to enhance engagement and trust. \nThere will be a Q&A section at the session.
URL:https://investinangus.com/event/thrive-advanced-sustainable-marketing-strategies/
CATEGORIES:Food & Drink
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T120000
DTEND;TZID=UTC:20250930T123000
DTSTAMP:20260404T153854
CREATED:20250923T092250Z
LAST-MODIFIED:20250923T092250Z
UID:10092101-1759233600-1759235400@investinangus.com
SUMMARY:Lunch and Learn: How to turn procrastination into progress
DESCRIPTION:We all put off the things that matter most – chasing leads\, making the call or setting clear targets. It’s not laziness\, it’s often fear or lack of clarity. \nIn this session\, Mark Elliott will explain why this avoidance happens. He’ll also share a simple tool you can use to spot the bottlenecks holding your business back – and then fix them. \nTopics covered in this session: \n\nWhy avoidance is a normal response\, not a personal failing\nHow to use the Customer Factory tool to identify your business’s weakest link\nOne simple action you can take this week to build momentum again
URL:https://investinangus.com/event/lunch-and-learn-how-to-turn-procrastination-into-progress/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251001T100000
DTEND;TZID=UTC:20251001T120000
DTSTAMP:20260404T153854
CREATED:20250908T160659Z
LAST-MODIFIED:20250908T160659Z
UID:10091929-1759312800-1759320000@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-18/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251001T113000
DTEND;TZID=UTC:20251001T123000
DTSTAMP:20260404T153854
CREATED:20250923T083753Z
LAST-MODIFIED:20250923T083753Z
UID:10092076-1759318200-1759321800@investinangus.com
SUMMARY:Cybersecurity & AI: Simple Steps to Protect Your Business
DESCRIPTION:Do you feel your business could be better protected? This session is for you. \nJoin Pamela Malpas\, CEO of 1Office Technologies\, for a practical walkthrough of what today’s cyber risks really look like – including how AI is changing both the risks and the solutions. \nYou’ll leave with simple\, cost-effective steps you can take right now to reduce risk\, protect your team and clients\, and feel confident in the choices you’re making. \nWhether you’ve had a close call or just want peace of mind\, this session will give you the clarity and control to keep your business running smoothly – without the stress or overwhelm.
URL:https://investinangus.com/event/cybersecurity-ai-simple-steps-to-protect-your-business/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251001T120000
DTEND;TZID=UTC:20251001T123000
DTSTAMP:20260404T153854
CREATED:20250923T092417Z
LAST-MODIFIED:20250923T092417Z
UID:10092103-1759320000-1759321800@investinangus.com
SUMMARY:Lunch and Learn: How to create a digital product from idea to prototype
DESCRIPTION:Do you have an idea for an app\, a service or another digital product\, but don’t know where to begin? \nIn this Lunch and Learn\, Marco Strillozzi will lay out a straightforward\, practical process you can follow to move from concept to prototype – and you don’t need to be a tech expert! \nHe’ll show you how to define your target audience\, differentiate yourself from competitors and use modern no-code/low-code tools to build testable prototypes that you can publish online. \nYou’ll also learn how to use freelancers and tech partners to fill gaps and accelerate your journey. \nTopics covered in this session: \n\nA simple roadmap to prototyping your idea\nA list of tools and platforms to get you started\nHow to promote and validate your prototype with real users
URL:https://investinangus.com/event/lunch-and-learn-how-to-create-a-digital-product-from-idea-to-prototype/
CATEGORIES:Business Start-up,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251001T120000
DTEND;TZID=UTC:20251001T140000
DTSTAMP:20260404T153854
CREATED:20250825T130053Z
LAST-MODIFIED:20250825T130121Z
UID:10091787-1759320000-1759327200@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. \nMost businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251001T140000
DTEND;TZID=UTC:20251001T160000
DTSTAMP:20260404T153854
CREATED:20250825T130332Z
LAST-MODIFIED:20250825T130332Z
UID:10091790-1759327200-1759334400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-38/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251002T100000
DTEND;TZID=UTC:20251002T123000
DTSTAMP:20260404T153854
CREATED:20250923T081619Z
LAST-MODIFIED:20250923T090500Z
UID:10092046-1759399200-1759408200@investinangus.com
SUMMARY:Become a CPD-certified Green Champion
DESCRIPTION:Rising energy costs\, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. \nThe good news is Business Energy Scotland’s Green Champions training course has already helped over 4\,000 professionals from organisations across Scotland to prepare for this challenge. \nAnd this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green\, profitable business.
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-7/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251002T120000
DTEND;TZID=UTC:20251002T123000
DTSTAMP:20260404T153854
CREATED:20250923T090729Z
LAST-MODIFIED:20250923T090729Z
UID:10092084-1759406400-1759408200@investinangus.com
SUMMARY:Lunch and Learn: What does AI search mean for marketers\, SEO and content?
DESCRIPTION:AI is rewriting the rules of search in real time and\, frankly\, who isn’t struggling to keep up? \nWith generative AI replacing traditional customer search journeys\, the trusty old playbook for SEO and content marketing isn’t enough anymore to win. \nWe’ll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. \nTopics covered in this session: \n\nIs SEO dead or just evolving?\nIs it really possible to optimise for large language models (LLMs)?\nWhat role does your website play when answers are generated\, not linked?
URL:https://investinangus.com/event/lunch-and-learn-what-does-ai-search-mean-for-marketers-seo-and-content/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251003T093000
DTEND;TZID=UTC:20251003T113000
DTSTAMP:20260404T153854
CREATED:20250923T081734Z
LAST-MODIFIED:20250923T081734Z
UID:10092049-1759483800-1759491000@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251003T130000
DTEND;TZID=UTC:20251003T133000
DTSTAMP:20260404T153854
CREATED:20250923T091024Z
LAST-MODIFIED:20250923T091024Z
UID:10092087-1759496400-1759498200@investinangus.com
SUMMARY:Lunch and Learn: Identifying ideal customers and validating potential demand
DESCRIPTION:In this session\, business consultant Paul Cunningham will introduce you to actionable tools and frameworks you can use to identify your ideal customers and validate that there’s demand for what you’re selling. \nTopics covered in this session: \n\nHow to model your ideal customer profile for accurate and cost-effective marketing\nValidating potential demand to scale your efforts and investments to match\nSimple tools and frameworks that accelerate and sustain your progress
URL:https://investinangus.com/event/lunch-and-learn-identifying-ideal-customers-and-validating-potential-demand/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251004T100000
DTEND;TZID=UTC:20251004T120000
DTSTAMP:20260404T153854
CREATED:20250908T160906Z
LAST-MODIFIED:20250908T160906Z
UID:10091931-1759572000-1759579200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, we are here to support you and help you decide if this is the right path for you. \nWe will cover: \n\nPersonal finance\nPlanning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-72/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251006T093000
DTEND;TZID=UTC:20251006T113000
DTSTAMP:20260404T153854
CREATED:20250825T130449Z
LAST-MODIFIED:20250825T130449Z
UID:10091792-1759743000-1759750200@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251006T120000
DTEND;TZID=UTC:20251006T123000
DTSTAMP:20260404T153854
CREATED:20250923T091402Z
LAST-MODIFIED:20250923T091402Z
UID:10092089-1759752000-1759753800@investinangus.com
SUMMARY:Lunch and Learn: Building a loved local brand
DESCRIPTION:In this webinar\, Teresa Ferreira\, creative director and founder of Ferrgood Studio\, shares some practical ways to cultivate a positive and beloved brand presence in your immediate local community. \nLearn how to foster customer loyalty\, increase footfall and drive sustainable growth. \nTopics covered in this session: \n\nHow to identify the key elements that contribute to a “loved” local brand that stands out on the high street\nA simple framework for connecting with customers through storytelling\, visuals and tone of voice\nBudget-friendly ways to enhance shopfronts and digital channels\nOther resources and tools you can use to build your brand
URL:https://investinangus.com/event/lunch-and-learn-building-a-loved-local-brand/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251006T140000
DTEND;TZID=UTC:20251006T160000
DTSTAMP:20260404T153854
CREATED:20250825T130559Z
LAST-MODIFIED:20250825T130559Z
UID:10091794-1759759200-1759766400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251007T100000
DTEND;TZID=UTC:20251007T110000
DTSTAMP:20260404T153854
CREATED:20250923T084042Z
LAST-MODIFIED:20250923T084042Z
UID:10092078-1759831200-1759834800@investinangus.com
SUMMARY:How to scale your business on TikTok Shop
DESCRIPTION:The eCommerce marketplace has expanded from established platforms like Amazon to dynamic discovery commerce ecosystems like TikTok Shop\, where content and commerce seamlessly merge. \nWhile traditional marketplaces remain essential\, TikTok Shop offers businesses a unique way to drive sales through features like shoppable videos\, LIVE shopping\, and partnerships with creators. \nThis free webinar\, led by Nora Zukauskaite\, Integrated Marketing Director at TikTok Shop UK & Europe\, will show you how to harness the potential of TikTok shop. \nIt’s designed for small businesses that sell goods and products and will help you learn how to open a shop and grow revenue through shoppable content on TikTok Shop. It will particularly benefit your business if you sell products across FMCG\, Home and Living\, Electronics\, or Beauty and Fashion. \nDuring the session\, you’ll learn: \n\nPractical steps to set up your TikTok Shop and start selling quickly\nHow to create shoppable videos\, LIVE shopping\, and use the affiliate programme\nTips for optimising your TikTok Shop for maximum visibility\, engagement and sales\n\nWhether you’re new to TikTok Shop or looking to scale your existing presence\, this session will give you the insights and tools to succeed.
URL:https://investinangus.com/event/how-to-scale-your-business-on-tiktok-shop/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR