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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240320T140000
DTEND;TZID=UTC:20240320T160000
DTSTAMP:20260403T181039
CREATED:20240129T110222Z
LAST-MODIFIED:20240129T110222Z
UID:10088591-1710943200-1710950400@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-32/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240320T120000
DTEND;TZID=UTC:20240320T130000
DTSTAMP:20260403T181039
CREATED:20240226T152831Z
LAST-MODIFIED:20240226T152831Z
UID:10088766-1710936000-1710939600@investinangus.com
SUMMARY:Quit stalling and build your brand
DESCRIPTION:Join this webinar to explore the current range of low-cost digital technologies that can help you build your business and your brand.
URL:https://investinangus.com/event/quit-stalling-and-build-your-brand/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240320T100000
DTEND;TZID=UTC:20240320T120000
DTSTAMP:20260403T181039
CREATED:20240129T110125Z
LAST-MODIFIED:20240129T110125Z
UID:10088589-1710928800-1710936000@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-21/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T160000
DTEND;TZID=UTC:20240319T180000
DTSTAMP:20260403T181039
CREATED:20240129T104501Z
LAST-MODIFIED:20240129T104501Z
UID:10088587-1710864000-1710871200@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-11/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T150000
DTEND;TZID=UTC:20240319T160000
DTSTAMP:20260403T181039
CREATED:20240228T125314Z
LAST-MODIFIED:20240228T125314Z
UID:10088787-1710860400-1710864000@investinangus.com
SUMMARY:Responsible Tourism for a Sustainable Future
DESCRIPTION:In an exciting new partnership\, VisitScotland are working with The Travel Corporation (TTC) and the Travel Foundation\, to host a free “Responsible Tourism for a Sustainable Future” webinar. \nThe one-hour webinar on Tuesday 19 March will offer Scottish tourism businesses an insight into what global tour operators are looking for when choosing a business to work with in Scotland and advice on futureproofing your products and services. \nThe session will include guest speakers\, case studies\, free tools available to help businesses with their climate action planning\, as well as advice on creating bookable experiences for tour operators – a key booking channel for international visitors. \nThe Travel Corporation is a global operator whose brands include Contiki\, Luxury Gold\, Insight Vacations\, Brendan Vacations and Trafalgar. As well as sharing the latest consumer trends\, the Travel Corporation will also outline the opportunities to support its development of MAKE TRAVEL MATTER ® Experiences and its collective mission to reduce emissions in its tour programmes globally. \nAs part of our ongoing work to support the industry on its journey to low carbon\, the “Responsible Tourism for a Sustainable Future” webinar will include information about the free tools and resources available to help Scottish tourism businesses meet their net zero targets including our Climate Action Planning guide.
URL:https://investinangus.com/event/responsible-tourism-for-a-sustainable-future/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T140000
DTEND;TZID=UTC:20240319T160000
DTSTAMP:20260403T181039
CREATED:20240129T104348Z
LAST-MODIFIED:20240129T104348Z
UID:10088585-1710856800-1710864000@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-20/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T110000
DTEND;TZID=UTC:20240319T130000
DTSTAMP:20260403T181039
CREATED:20240129T104239Z
LAST-MODIFIED:20240129T104239Z
UID:10088583-1710846000-1710853200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T100000
DTEND;TZID=UTC:20240319T113000
DTSTAMP:20260403T181039
CREATED:20240129T113313Z
LAST-MODIFIED:20240129T113313Z
UID:10088636-1710842400-1710847800@investinangus.com
SUMMARY:Inclusive recruitment training
DESCRIPTION:Widen your tech talent pool with inclusive recruitment. \nThe industry is facing a considerable tech/cyber skills gap. Workplace inclusion is no longer a “nice to have” and is now critical to attract and secure the best talent. Embedding inclusive recruitment practices ensures you are tapping into a wider talent pool\, fostering diversity of people\, experiences\, and innovation. \nJoin ScotlandIS for free online training about inclusive recruitment practices specifically designed for small and medium sized enterprises. \nWhat will you learn? \n\nincrease your understanding of what inclusive recruitment is within the Scottish tech ecosystem\nlearn about current best practices throughout the recruitment process and know how to apply them within your organisation\ndevelop skills to review your own recruitment processes and identify short-term and long-term actions\nwhere to find resource and guidance to continue your learning\n\nWho should attend? \n\nthis training is designed specifically for small and medium-sized enterprises with a requirement for digital technology skills\nideal for professionals in a management or leadership position\, working in Human Resources or involved in the recruitment process\n\nWhen is it? \nThis training will be hosted online and split across two sessions to allow time for self-reflection.  Participants should attend both sessions: \nSession 1: Tuesday 19 March 10am – 11.30am \nSession 2: Tuesday 26 March 10am – 11.30am
URL:https://investinangus.com/event/inclusive-recruitment-training/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T093000
DTEND;TZID=UTC:20240319T160000
DTSTAMP:20260403T181039
CREATED:20240226T153908Z
LAST-MODIFIED:20240226T153908Z
UID:10088774-1710840600-1710864000@investinangus.com
SUMMARY:Scotland's Marine Tourism Conference 2024
DESCRIPTION:Part of the national Scottish Tourism Month Programme and proudly sponsored by North Ayrshire Council\, this is not just Sail Scotland members\, everyone related to the industry is welcome to come together\, learn\, and network with others. \nThe event is for everyone with an interest in the marine tourism sector; whether it’s the delivery\, skills\, supply chain\, marketing or development. \nThis year\, the event will be focusing on: \n\nthe strategic importance of marine tourism and sustainable and responsible consumer behaviour\nthe importance of continued investment in marketing\, infrastructure\, and product development\nopportunities and things to think about now\nhow everyone can collaborate to grow marine tourism further\n\nThe programme is still being finalised but it will include input from: \n\nFiona Hyslop MSP – Minister for Transport\nGavin McDonagh – Chairman of Sail Scotland and MD of Holt Leisure Group\nRob Dickson – Director of Industry and Destination Development\, VisitScotland\nJoshua Ryan-Saha – Director of Traveltech for Scotland Daniel Steel – CEO\, Sail Scotland\nSinead Sheridan – Marine Planning and Policy Officer for NatureScot\n\nPlease remember that tickets are limited\, and this event has often sold out in the past. \nSo\, please book early and come along to join the debate and hear from our line-up of expert speakers\, with more to be announced soon!
URL:https://investinangus.com/event/scotlands-marine-tourism-conference-2024/
LOCATION:The Waterside\, Ardrossan Road\, West Kilbride\, KA23 9NG
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T093000
DTEND;TZID=UTC:20240319T123000
DTSTAMP:20260403T181039
CREATED:20240129T114511Z
LAST-MODIFIED:20240129T114511Z
UID:10088644-1710840600-1710851400@investinangus.com
SUMMARY:Fair Work Workshop
DESCRIPTION:Fair Work is an investment in everyone\, for everyone. It can improve productivity\, innovation\, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. \nFor staff\, Fair Work can increase financial security\, physical health and psychological wellbeing. For businesses\, it brings more engaged\, committed and adaptable workers who spot challenges and opportunities\, solve problems\, offer insight and ideas for business improvement\, and create value. \nWhat’s the event about? \nThis is a fully funded workshop which will help participating companies to: \n\nUnderstand the benefits of fair work (for both the business and its staff)\nDevelop an action plan to embed or improve current people practices\nPrioritise and take next steps to implementing an action plan\n\nThis type of actions that could result from a fair work action plan include: \n\nImproving people and fair work practices\nSkills\, leadership and management development\nCreating a positive culture and values-based approach\nImproving employee engagement and supporting performance management practices\n\nWhat’s Involved? \n\nComplete the Fair Work Employer Support Tool and familarise yourself with fair work and benchmark your company on where you are on your fair work journey.\nJoin your three-hour workshop to explore the key concepts of the five dimensions of fair work\, along with some practical solutions to embed and improve this in your organisation and begin to develop your action plan.\n\nThe programme is for Scottish SMEs. You’re particularly suitable if you: \n\nAre you business leader or individual who wants to understand more about Fair Work and the support available.\nHave the autonomy and influence to implement an action plan
URL:https://investinangus.com/event/fair-work-workshop-6/
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T090000
DTEND;TZID=UTC:20240319T120000
DTSTAMP:20260403T181039
CREATED:20240219T092056Z
LAST-MODIFIED:20240219T092056Z
UID:10088745-1710838800-1710849600@investinangus.com
SUMMARY:Scottish Manufacturing Advisory Service Continuous Improvement Workshop
DESCRIPTION:If you’re looking for ways to adopt sustainable continuous improvements in your business — especially to increase productivity and competitiveness — then this free workshop is for you. \nThis breakfast workshop focuses on how to learn and understand Lean principles through fun\, interactive exercises. \nThe event will be hosted in partnership with Dundee and Angus College at the brand new Engineering Partnership Innovation Centre (EPIC)\, Arbroath Campus\, Keptie Road\, DD11 3EA on Tuesday 19 March 2024 from 9am to 12pm. \nWhat you’ll learn from this event\nImproving productivity in your business can lead to a reduction in production costs and a more competitive business. Focusing on adding value through applying Lean techniques leads to improved quality\, cost and delivery performance along with increased capacity. \nThis highly interactive event will simulate how businesses are run. It highlights some of the typical daily challenges that most businesses experience and demonstrates an alternative way of looking at your business. \nYou’ll find out how\, by applying some simple ‘Lean Thinking Principles’\, you can start to think and act differently to improve your business efficiency. \nWhy attend?\nThis event is for progressive people who wish to understand the basics of improvement through team-building exercises and practical application. \nThrough the manufacturing simulation provided\, you’ll gain an understanding of the wastes\, and learn the importance of Performance Management. \nThis activity workshop provides the opportunity to step back from current operations\, review the essential implementation elements of improvement\, and assess the way forward for your organisation. \nWho should attend?\nThis event is suited for people at a Senior Manager level\, those who have responsibility for championing or driving business improvement within the workplace\, and/or those involved in the implementation of new processes and new ways of working. \nThe event has been timed to ensure minimum time away from the workplace. It starts at 9am with breakfast and refreshments and finishes promptly at noon. \nThere will be ample opportunity to network with like-minded people and explore ways that SMAS can support your business. \nThis event is free of charge\, with limited places\, so book early to avoid disappointment.
URL:https://investinangus.com/event/scottish-manufacturing-advisory-service-continuous-improvement-workshop/
LOCATION:Engineering Partnership Innovation Centre\, Keptie Road\, Arbroath\, DD11 3EA
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240318T140000
DTEND;TZID=UTC:20240318T160000
DTSTAMP:20260403T181039
CREATED:20240129T104135Z
LAST-MODIFIED:20240129T104135Z
UID:10088581-1710770400-1710777600@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-32/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240318T100000
DTEND;TZID=UTC:20240318T120000
DTSTAMP:20260403T181039
CREATED:20240129T104037Z
LAST-MODIFIED:20240129T104037Z
UID:10088579-1710756000-1710763200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240315T140000
DTEND;TZID=UTC:20240315T160000
DTSTAMP:20260403T181039
CREATED:20240122T142049Z
LAST-MODIFIED:20240122T142049Z
UID:10088559-1710511200-1710518400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240315T100000
DTEND;TZID=UTC:20240315T120000
DTSTAMP:20260403T181039
CREATED:20240122T141954Z
LAST-MODIFIED:20240122T141954Z
UID:10088557-1710496800-1710504000@investinangus.com
SUMMARY:TikTok for Business
DESCRIPTION:We’ll look at how to segment the global social media audience into the audience you are trying to target\, discuss what social media platforms will work for your audience\, and how to create engaging video content which will spark interaction with your brand. \nPart of the session will look at planning video content and production and different methods to use.
URL:https://investinangus.com/event/tiktok-for-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T180000
DTEND;TZID=UTC:20240314T200000
DTSTAMP:20260403T181039
CREATED:20240122T141907Z
LAST-MODIFIED:20240122T141907Z
UID:10088555-1710439200-1710446400@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T133000
DTEND;TZID=UTC:20240314T163000
DTSTAMP:20260403T181039
CREATED:20240214T132251Z
LAST-MODIFIED:20240214T132251Z
UID:10088718-1710423000-1710433800@investinangus.com
SUMMARY:DBT’s Australia and New Zealand Roadshow 2024 - Dundee
DESCRIPTION:Australia and New Zealand offer significant trade opportunities for UK businesses. This is your chance to explore these with trade experts. \nYou’re invited to join the UK Government’s Department for Business and Trade (DBT) in Dundee on 14 March for a Scottish Food and Drink Industry event\, highlighting opportunities in-market and practical tips for routes to market. You will have the chance to hear from in-country trade advisors\, businesses successfully exporting to these markets\, and more. \nThis is a great opportunity to: \n\nHear directly from a wide range of speakers including our DBT teams based in Australia and New Zealand\nJoin interactive sessions on the opportunities for selling products and services\nUnderstand the benefits of the Free Trade Agreements for your business\nNetwork with other businesses and specialists from DBT
URL:https://investinangus.com/event/dbts-australia-and-new-zealand-roadshow-2024-dundee/
LOCATION:Malmaison Dundee\, 44 Whitehall Crescent\, Dundee\, DD1 4AY
CATEGORIES:Exporting,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T100000
DTEND;TZID=UTC:20240314T130000
DTSTAMP:20260403T181039
CREATED:20240129T101756Z
LAST-MODIFIED:20240129T101756Z
UID:10088577-1710410400-1710421200@investinangus.com
SUMMARY:Canva
DESCRIPTION:This course covers editing pictures\, designing cover photos and collages\, and making professional-looking images without needing a designer. \nYou’ll pick up quick Canva tips\, shortcuts\, and best practices for free\, understand the importance of good graphic design for building your brand\, and discover how to create quality graphics. The goal is to help you quickly and effectively produce engaging content\, saving time and effort.
URL:https://investinangus.com/event/canva/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T100000
DTEND;TZID=UTC:20240314T120000
DTSTAMP:20260403T181039
CREATED:20240122T141806Z
LAST-MODIFIED:20240122T141806Z
UID:10088553-1710410400-1710417600@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T100000
DTEND;TZID=UTC:20240314T110000
DTSTAMP:20260403T181039
CREATED:20240226T152700Z
LAST-MODIFIED:20240226T152700Z
UID:10088764-1710410400-1710414000@investinangus.com
SUMMARY:Using AI for business and international growth
DESCRIPTION:This webinar will help you understand artificial intelligence (AI) and its potential business uses. \nGet an introduction to AI technology\, see practical steps for using it\, and learn about its limitations.
URL:https://investinangus.com/event/using-ai-for-business-and-international-growth/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T180000
DTEND;TZID=UTC:20240313T200000
DTSTAMP:20260403T181039
CREATED:20240122T141709Z
LAST-MODIFIED:20240122T141709Z
UID:10088551-1710352800-1710360000@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-32/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T130000
DTEND;TZID=UTC:20240313T160000
DTSTAMP:20260403T181039
CREATED:20240129T113101Z
LAST-MODIFIED:20240129T113101Z
UID:10088634-1710334800-1710345600@investinangus.com
SUMMARY:March Open Age Inclusion Workshop
DESCRIPTION:Age Scotland’s Age Inclusion for Managers workshop is a 3-hour interactive virtual workshop which will provide an opportunity to learn about Age Inclusion and to develop skills around managing difficult conversations. \nThe purpose of the workshops is to: \n• raise awareness of ageism in the workplace and the potential consequences for organisations and individuals \n• explore what you can do as an individual to co-create an age inclusive working environment \n• develop skills in handling challenging workplace conversations around age \nThe workshop will provide you with some research data and ideas for developing your knowledge\, skills and understanding further. There will be time for questions at the end of the session.
URL:https://investinangus.com/event/march-open-age-inclusion-workshop/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T120000
DTEND;TZID=UTC:20240313T130000
DTSTAMP:20260403T181039
CREATED:20240304T110421Z
LAST-MODIFIED:20240304T110421Z
UID:10088802-1710331200-1710334800@investinangus.com
SUMMARY:Accounts and tax - top tips for new businesses
DESCRIPTION:This is an essential event for new business owners\, those starting their own business\, or anyone who finds accounts and tax challenging. It will be conducted via Zoom. \nIn this one-hour session\, Katie Gilmour\, an expert in accounting and taxation\, will demystify the complexities of business finances. This training will provide you with fundamental knowledge and practical tips to manage your business’ financial aspects with confidence. \nKey aspects of the session: \n\nUnderstanding financial statements. Katie will explain the basics of a balance sheet and how it differs from a profit and loss account\, helping you understand the core of business financials.\nTypes of taxation explained. Get clarity on different types of taxes including corporation tax\, VAT\, personal tax\, and PAYE. This knowledge is crucial for legal and efficient business operation.\nProfit versus cash flow. Learn the difference between profit and cash flow\, and why understanding both is vital for your business’ health.\nAvoiding common financial mistakes. Katie will highlight common financial pitfalls that new business owners often encounter and how to avoid them.
URL:https://investinangus.com/event/accounts-and-tax-top-tips-for-new-businesses/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T100000
DTEND;TZID=UTC:20240313T120000
DTSTAMP:20260403T181039
CREATED:20240122T141618Z
LAST-MODIFIED:20240122T141618Z
UID:10088549-1710324000-1710331200@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T100000
DTEND;TZID=UTC:20240313T120000
DTSTAMP:20260403T181039
CREATED:20240122T141521Z
LAST-MODIFIED:20240122T141521Z
UID:10088547-1710324000-1710331200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T180000
DTEND;TZID=UTC:20240312T200000
DTSTAMP:20260403T181039
CREATED:20240122T141422Z
LAST-MODIFIED:20240122T141422Z
UID:10088545-1710266400-1710273600@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T160000
DTEND;TZID=UTC:20240312T180000
DTSTAMP:20260403T181039
CREATED:20240122T141334Z
LAST-MODIFIED:20240122T141334Z
UID:10088543-1710259200-1710266400@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-8/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T140000
DTEND;TZID=UTC:20240312T160000
DTSTAMP:20260403T181039
CREATED:20240122T132529Z
LAST-MODIFIED:20240122T132529Z
UID:10088541-1710252000-1710259200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T140000
DTEND;TZID=UTC:20240312T153000
DTSTAMP:20260403T181039
CREATED:20240129T112835Z
LAST-MODIFIED:20240129T112835Z
UID:10088630-1710252000-1710257400@investinangus.com
SUMMARY:Open age inclusion awareness
DESCRIPTION:Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: \n\nraise awareness of ageism in the workplace and the potential consequences for organisations and individuals\nexplore what you can do as an individual to co-create an age inclusive working environment\n\nIt will provide you with some research data and ideas for developing your knowledge\, skills and understanding further. \nThe webinar will be followed by an up to 30 minutes Q&A session with the speaker.
URL:https://investinangus.com/event/open-age-inclusion-awareness-4/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T100000
DTEND;TZID=UTC:20240312T120000
DTSTAMP:20260403T181039
CREATED:20240122T132425Z
LAST-MODIFIED:20240122T132425Z
UID:10088539-1710237600-1710244800@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-31/
CATEGORIES:Digital Marketing
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END:VCALENDAR