Invest in Angus

Bookkeeping and finance: The essentials for business
2022-05-10 13:30 - 15:30, 2022-04-25 13:00 - 15:00 UTC
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

Enhance your business with digital
2022-05-10 11:30 - 13:00
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels and much more.
We will cover:

The opportunities and benefits that doing more digitally could offer your business
Websites and ecommerce
Content marketing and key digital channels, including social media, search and email
Opportunities with cloud computing
Remote working tools
The importance of cyber resilience

Thorntons Webinar - Mental Health in the Workplace
2022-05-10 09:30 - 10:30
With one in four people in the UK likely to be affected by mental ill health at some stage in their lives, employers need to be able to manage the risk this presents within their organisation at every stage in the employment relationship.
By providing an environment in which affected employees feel supported when issues do arise and where management are confident enough to be proactive, risks can be minimised, business can operate as usual and the workforce can be healthier, happier and more productive.
Now with the relaxation of Covid restrictions and a corresponding increase in office working, employers will also have to consider the problems that this change may present for employees and their mental health.
Join Debbie Fellows and Jillian McLaughlan during Mental Health Awareness Week for our next Employment Law webinar and learn practical steps you can use to help support your organisation’s transition back into the office.
What will I learn?

Raising awareness of mental health and recognising the warning signs
The relationship between stress and mental ill health
The importance of open communication
Defining and avoiding disability discrimination

Who should attend?

Anyone who has a role in HR
Managers
Business owners
Supervisors and those with people management responsibilities

An Introduction to Self-Employment and Starting your own Business
2022-05-09 18:00 - 20:30
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
This webinar is for businesses based in Dundee, Angus or Perth.

Online user experience: How to analyse it and improve it
2022-05-09 14:00 - 16:00
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform.
Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.

Paid for advertising
2022-05-09 10:00 - 11:30
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
We will cover:

Strategy, ad content guidelines and ad sizes
Keyword planning, tracking and analysis to optimise your campaigns.
You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
Pinpoint areas for improvement and be on top of legal guidelines.

Creating value for your customers
2022-05-06 10:00 - 12:00
It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition.
Topics covered include:

How to create value for your customers
The Value Proposition Canvas
Understanding and maximising your value proposition
The Customer Journey Concept
Customer segments, needs, pains and gains

How to build a digital marketing plan
2022-05-05 14:00 - 15:30
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads.
We will cover:

Setting measurable goals, establishing what your customers are looking for and competitor analysis.
Developing your brand
Content strategy
Prioritising digital channels
Marketing communications planning and evaluation

Twitter for business
2022-05-05 10:00 - 12:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
You will also learn about:

Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.

Sales – How to find them, make them and keep them
2022-05-04 13:00 - 15:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like and a good understanding of their problems, needs and wants is key to sales success.
How to develop your sales platform using digital tools, platforms, and techniques.
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.
The key phases in prospecting, qualifying, and converting sales prospects.
The value of a Sales Funnel and how it can be used to help plan and achieve sales.
Why keeping the customers you already have is the best sales strategy of all?
The importance of appropriate customer service in retaining customers.

Pinterest for business
2022-05-04 10:00 - 12:00
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.

Cloud for business
2022-05-03 11:30 - 13:00
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value?
At the end of this webinar, you’ll have:

Up-to-date information and tools to help you make strategic back-office decisions.
Real-world examples will help you understand different cloud-based platforms, their functions, and their costs.
You will be able to identify which platforms suit your business, and how their scalability could complement your plans.

Protect your business and data from hackers
2022-04-29 14:00 - 15:30
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business.
During the session will cover:

Cyber security and why it matters for businesses
Steps to take to protect yourself including (Backups, Malware protection, Mobile devices, VPNs, Firewalls, Passwords and more secure authentication, avoiding scams and fraud)
Basic Good Practice, to prepare and understand what to do if the worst happens.

Instagram for business
2022-04-29 10:00 - 12:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts, to Stories, Reels, and Live Video.

Generating ideas for your business
2022-04-28 17:30 - 19:30, 2022-04-22 14:00 - 16:00
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you:
1. Clarify your motivation behind starting your own business
2. Appreciate your skills and experiences
3. Use a range of techniques for generating new business ideas
4. Gain an appreciation of how to evaluate these ideas
5. Prepare to get started!

Building your brand and promotional graphics
2022-04-28 11:00 - 13:00
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales.
This webinar will:

Provide you with a clear understanding of the difference between brands and branding
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Email marketing for business
2022-04-27 18:00 - 19:30
By the end of this webinar, you will be able to understand how to:

Target the right audiences
Create a quality marketing email and how to measure its effectiveness.
Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
Identify the different components of a successful email campaign, including design, HTML v text and other formats.
Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
Legal requirements that you need to follow will also be covered.

Planning & scheduling your online content
2022-04-27 14:00 - 16:00
Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this brand new DigitalBoost webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through your blog and email newsletters
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

LinkedIn for business
2022-04-27 10:00 - 12:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Starting a business: Everything you need to know
2022-04-26 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Intellectual property: The fundamentals for business
2022-04-26 14:00 - 16:00
You have invested time, energy and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What is IP?
Can you own IP?
How can IP be protected?
What is the difference between intellectual and physical assets?

Video production for social media
2022-04-26 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

How to improve your Google search rankings
2022-04-25 18:00 - 20:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

Facebook for business
2022-04-25 10:00 - 12:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.

Online Sales: Improve, develop & make more money
2022-04-22 14:00 - 15:30
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both?
This webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.

Webinars, live streams, and video conferences: Running a business remotely
2022-04-22 10:00 - 11:30
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Go green to grow your business
2022-04-21 17:30 - 19:30
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

An introduction to business websites & what you need to consider
2022-04-21 14:00 - 16:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.
