Invest in Angus

The essentials of bookkeeping and what expenses you can claim
2023-10-02 14:00 - 16:00, 2023-09-28 09:00 - 11:00, 2023-09-19 14:00 - 16:00 UTC
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Video production for social media
2023-10-02 10:00 - 12:00, 2023-09-14 18:00 - 20:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

TikTok and Instagram Reels for business
2023-09-28 14:00 - 16:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

Community Development Programme of Support - Introducing Community Shares
2023-09-27 18:00 - 19:30
Angus Council Vibrant Communities, in collaboration with Angus Rural Partnership, have commissioned a programme of events for community groups and organisations.
The new programme of workshops will help local groups and organisations:

successfully form a sustainable group
plan their projects
apply for funding
deliver their aspirations

Workshop Five:
Community shares are a way for people to invest in what matter to them, from community woodlands, pubs, shops, visitor centres to village halls.
Get an overview from the Community Shares Scotland team about how community shares have helped to launch, and grow, a wide range of thriving community enterprises, and the support available through all stages

HR – Recruiting, managing, and retaining staff
2023-09-27 13:00 - 15:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2023-09-27 10:00 - 12:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

APAC Offshore Wind Market Overview 2023
2023-09-27 09:00 - 10:00
This webinar will provide an overview of the offshore wind market and opportunities across APAC markets: Australia, China, India, Japan, Southeast Asia, South Korea and Taiwan.
Join our team of expert trade specialists based in market to learn more.

The business benefits of running a sustainable business
2023-09-26 14:00 - 16:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

How to get visibility on LinkedIn with Laurie Macpherson
2023-09-26 13:00 - 14:00
One of the ways Laurie helps women has to do with how to get visibility on LinkedIn.
It’s not a dusty old corporate platform any more. Instead it’s a place to find your ideal people, see and be seen by them, join in great conversations and create content that draws them to you.
In this one hour session, Laurie will show you how and answer any of your questions.

Unlock your potential – Overcome the fear of success
2023-09-26 10:30 - 11:30
Success often comes with added responsibilities and expectations, especially for small businesses, and some fear the increased visibility and demands.
Sean McGrath, CEO of Entrepreneurial Scotland, and Hugh Lightbody, Chief Officer of Business Gateway, will tackle this, exploring:

Why Scotland as a nation struggles to celebrate success
Is there a genuine ‘fear of success’ and what impact does this have?
Top tips for changing the mindset around success
The broader impacts if we as a nation and as businesses don’t shout about our successes
How to maintain that positive mindset

Tay Cities Clean Growth - Clean Energy & Green Agri-tech and innovation
2023-09-26 10:00 - 14:00 | Arbikie Distillery Experience, Arbikie Highland Estate, Lunan, DD10 9TR
With its central geography, mixed economy and broad base of academic, professional expertise and active developments, Tayside is a great place to exploit this ongoing economic transformation as we address climate change and post Covid recovery.
At this event we are focussing on:

Clean Energy (wind to small scale green hydrogen generation)
Green agri-tech and agri innovation

Come along and meet members of the Clean Growth community that works together to maximise the Tay Region’s clean growth opportunities. See how we can create synergies for a collective Unique Selling Point.
Clean Growth in the Tayside has a special focus on: Green Agri-tech, Clean Energy, Circular Economy, Sustainable Mobility and Data and Digital Solutions. There will be networking opportunities to meet and talk to project owners from the five focus areas, likeminded attendees as well as local authority, Scottish Enterprise & Scottish Development International representatives.

How to generate and increase sales
2023-09-26 10:00 - 12:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

How to write and develop your business plan
2023-09-25 13:00 - 15:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

An introduction to business websites & what you need to consider
2023-09-25 10:00 - 12:00
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

How to start a business: The basics
2023-09-23 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

The Basics of Starting a Business
2023-09-21 16:00 - 18:00
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business.
You will also learn about the key considerations when starting a business and what steps you will need to take from legal, financial and strategic standpoints.
By the end of the webinar, you will have the information required to start building an action plan and be confident about understanding the next steps.

How to protect and manage your intellectual property
2023-09-21 10:00 - 12:00
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

Photography for online business
2023-09-20 14:00 - 16:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

UKinbound Annual Convention
2023-09-20 11:00 - 2023-09-21 19:30 | Assembly Buildings, 2-10 Fischerwick Place, Belfast, BT1 6DW
This flagship event will bring together more than 250 travel trade professionals from all corners of the UK and all across the industry for two days of networking opportunities, seminars and workshops, one-to-one business meetings, and engaging discussions on the critical issues facing the industry.
The convention is a fantastic opportunity to meet all your travel trade business needs in one place.
Join this event to:

Meet and connect with new industry contacts and strengthen existing relationships
Generate new business through a major day business-to-business workshops with one-to-one scheduled appointments and free-flow session
Hear the latest insights and trends from industry experts
Be inspired by keynote speaker Jamil Qureshi – author of the acclaimed The Mind Coach and recognised leader in the psychology of performance and leadership
Share experiences and ideas with like-minded travel trade professionals
Celebrate the successes of our industry at the Awards for Excellence Gala Dinner
Discover the very best that Belfast and Northern Ireland have to offer through a range of exciting familiarisation trips

Digital fundamentals and future trends webinar
2023-09-20 11:00 - 12:30
Join VisitScotland’s Patrick O’Shaughnessy and Andrew Craig to learn more about the digital fundamentals tourism businesses should be considering. This will include:

being on the right social platforms
managing your reputation and reassuring potential customers online
setting up an online booking and distribution system.
some introductory advice on Search Engine Optimisation (SEO)
the importance of creating relevant and authoritative appealing content
trends that we’re seeing in the tourism sector that you can take advantage of

It’s ideal for those who are beginning to use digital or want reassurance that they’re getting the basics right and will begin to give greater confidence that you are making good use of the time and money you invest in digital marketing.
You’ll also be able to ask questions and register for a digital follow-up with a member of staff from VisitScotland.

How to improve your Google search rankings - Part 1: On page optimisation
2023-09-20 10:00 - 12:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

Minewater Geothermal in Scotland
2023-09-20 10:00 - 11:00
Scotland is legally committed to reduce emissions by 75% by 2030 and reach net zero by 2045.
Join this webinar to find out more about the minewater geothermal opportunity in Scotland.

Community Development Programme of Support - Introducing Community Ownership
2023-09-19 18:00 - 19:30
Angus Council Vibrant Communities, in collaboration with Angus Rural Partnership, have commissioned a programme of events for community groups and organisations.
The new programme of workshops will help local groups and organisations:

successfully form a sustainable group
plan their projects
apply for funding
deliver their aspirations

Workshop Four:
How do community-based groups take a stake in, or ownership of, previously publicly owned land or buildings? What options are available to communities for acquiring private land or buildings through Community Right to Buy?
This online workshop offers an overview about what is involved in community ownership, and the range of support and advice on offer, from the first steps to the completion of an asset transfer or Community Right to Buy process.

The low-cost guide to marketing your business
2023-09-18 15:00 - 17:00
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

LinkedIn for business
2023-09-15 18:00 - 20:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Kickstart your Marketing
2023-09-14 16:00 - 18:00
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies.
The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content.
Overall, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.

How to build a digital marketing plan
2023-09-14 14:00 - 16:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts
