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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220721T180000
DTEND;TZID=UTC:20220721T200000
DTSTAMP:20260403T211117
CREATED:20220704T103448Z
LAST-MODIFIED:20220704T103448Z
UID:10085029-1658426400-1658433600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220721T180000
DTEND;TZID=UTC:20220721T200000
DTSTAMP:20260403T211117
CREATED:20220613T103718Z
LAST-MODIFIED:20220613T103718Z
UID:10084852-1658426400-1658433600@investinangus.com
SUMMARY:An Introduction to Bookkeeping
DESCRIPTION:This workshop will explain: \n\nwhat financial records are needed\nthe broad principles and procedures of accounting systems\nhow to choose accounting systems – both manual and computerised\nwhich financial statements and statutory returns are relevant to your business\ndifferent accounting periods and financial years\nhow to use financial records for monitoring the financial state of your business\ncash flow forecasting\, profit and loss statements as well as what they should contain\nwhat financial measures and forecasts are needed by your business\nwhat information on financial record keeping is available and from whom\n\nBy the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances. \nThis webinar is for businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-bookkeeping-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220721T140000
DTEND;TZID=UTC:20220721T160000
DTSTAMP:20260403T211117
CREATED:20220704T103352Z
LAST-MODIFIED:20220704T103352Z
UID:10085026-1658412000-1658419200@investinangus.com
SUMMARY:Upgrade your business marketing with a CRM system
DESCRIPTION:From organising how you reach new customers to tracking the new deals you close\, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar\, we’ll show you how to connect a CRM to your website\, track potential new customers\, manage your business activities\, nurture your leads and track successful\, new business. \nBy the end of this webinar\, you will understand: \n\nWhat a CRM is\, why they’re important and the difference between some of the best CRMs offered to businesses.\nHow to use HubSpot\, a free CRM\, for managing contacts\, organising sales processes and creating reports.\nHow to improve your sales and marketing processes by using CRM task management\, meeting scheduling and email marketing.\nYour legal responsibilities when capturing customer information.
URL:https://investinangus.com/event/upgrade-your-business-marketing-with-a-crm-system/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220721T130000
DTEND;TZID=UTC:20220721T140000
DTSTAMP:20260403T211117
CREATED:20220711T092038Z
LAST-MODIFIED:20220711T092038Z
UID:10085065-1658408400-1658412000@investinangus.com
SUMMARY:Living Circular – embedding circular construction practices
DESCRIPTION:There are two complementary consultations: proposals for a Circular Economy Bill and a Route Map to 2025 and beyond.  \n\n\nBoth consultations outline key activities to move Scotland towards a more circular economy.  The Circular Economy Bill will establish the legislative framework to support Scotland’s transition to a zero waste and circular economy\, significantly increase reuse and recycling rates\, and modernise and improve waste and recycling services.  The Route Map is specifically aimed at maximising progress towards our waste and recycling targets. \n\n\n\nBy modernising waste and recycling services across Scotland\, we will make it easy for people to do the right thing for the planet. \n\n\nIn this second session of the series\, we will be specifically talking embedding circular construction practices\, focusing on this particular package of the Route Map. \n\n\nJoining us on the panel: \n\n\n\nJane Beasley – Policy Lead\, Route Map\, Zero Waste Scotland\nStephen Boyle – Manager – Construction\, Zero Waste Scotland\nJim Brannan – Head of Supply Chain Development\, Balfour Beatty\nTom Warren – Impact Manager – Sustainability\, BE-ST
URL:https://investinangus.com/event/living-circular-embedding-circular-construction-practices/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220721T093000
DTEND;TZID=UTC:20220721T113000
DTSTAMP:20260403T211117
CREATED:20220627T092240Z
LAST-MODIFIED:20220627T092240Z
UID:10084943-1658395800-1658403000@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. \nWe will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a Business Plan\nReview each section of what should be included within the Business Plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220720T140000
DTEND;TZID=UTC:20220720T160000
DTSTAMP:20260403T211117
CREATED:20220704T103249Z
LAST-MODIFIED:20220704T103249Z
UID:10085024-1658325600-1658332800@investinangus.com
SUMMARY:Making digital content accessible
DESCRIPTION:Everyone consumes and understands information differently\, with some facing additional challenges that aren’t always considered. In this webinar\, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and consider the barriers and challenges faced by others when accessing digital content.\nAssess your digital content on how easy it is for others to access\, consume and understand.\nReview your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.\nUse social media functions and tools to help make your content more accessible.\nUnderstand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.
URL:https://investinangus.com/event/making-digital-content-accessible/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220720T100000
DTEND;TZID=UTC:20220720T120000
DTSTAMP:20260403T211117
CREATED:20220704T103154Z
LAST-MODIFIED:20220704T103154Z
UID:10085022-1658311200-1658318400@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220720T100000
DTEND;TZID=UTC:20220720T110000
DTSTAMP:20260403T211117
CREATED:20220704T095340Z
LAST-MODIFIED:20220704T095340Z
UID:10084987-1658311200-1658314800@investinangus.com
SUMMARY:Let's Talk Technical
DESCRIPTION:You are invited to join our monthly group of engineering\, manufacturing and transport businesses to discuss issues relating to those sectors. This group is designed to help you to develop specialist contacts in your area of industry and focusses on topics suggested by the group. We meet on the third Wednesday of every month for 75 minutes. \n\n\nChaired by Charles Hansard from Westford Services Ltd\, the UK Distributor for Micfil Ultra Fine Filters for fuel and oils. \nHosted by Ruth Lambert\, Development Manager for Somerset and Wiltshire \n\n\nDave Crew\, Head of Business Growth and Employer Partnerships from Weston College will be our speaker talking about how best to establish links with academic institutions to improve your pipeline for new recruits. \nWhether you are new to networking or looking for something more related to your work all small businesses are welcome\, both FSB members and non-members.
URL:https://investinangus.com/event/lets-talk-technical-2/
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220720T100000
DTEND;TZID=UTC:20220720T110000
DTSTAMP:20260403T211117
CREATED:20220613T103218Z
LAST-MODIFIED:20220613T103218Z
UID:10084842-1658311200-1658314800@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220719T170000
DTEND;TZID=UTC:20220719T190000
DTSTAMP:20260403T211117
CREATED:20220627T092135Z
LAST-MODIFIED:20220627T092135Z
UID:10084941-1658250000-1658257200@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics Covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nHandling and containing exits\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working.\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed.
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220719T140000
DTEND;TZID=UTC:20220719T160000
DTSTAMP:20260403T211117
CREATED:20220627T090033Z
LAST-MODIFIED:20220627T090033Z
UID:10084939-1658239200-1658246400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your Market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness Structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nHow much do I need to earn?\nMarketing\nPricing\nNaming the business\nBasic Bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220719T100000
DTEND;TZID=UTC:20220719T120000
DTSTAMP:20260403T211117
CREATED:20220704T103105Z
LAST-MODIFIED:20220704T103105Z
UID:10085020-1658224800-1658232000@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220718T180000
DTEND;TZID=UTC:20220718T200000
DTSTAMP:20260403T211117
CREATED:20220704T103014Z
LAST-MODIFIED:20220704T103014Z
UID:10085018-1658167200-1658174400@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising\, provide advice on planning\, explore platform options and look at measuring the impact of your ads. \nBy the end of the webinar\, you’ll have a better understanding of: \n\nKey concepts of paid ads and how it fits within your strategy\nBest practice during ads setup\nImportance of planning for paid ads\nHow to evaluate and understand performance of paid ads
URL:https://investinangus.com/event/paid-for-advertising-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220718T140000
DTEND;TZID=UTC:20220718T160000
DTSTAMP:20260403T211117
CREATED:20220704T102911Z
LAST-MODIFIED:20220704T102911Z
UID:10085015-1658152800-1658160000@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, and how it differs from other platforms. \nYou will also learn about: \n\nWhat makes a good Twitter profile (and the options available to you).\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.\nThe basics of Twitter paid advertising.
URL:https://investinangus.com/event/twitter-for-business-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220715T140000
DTEND;TZID=UTC:20220715T160000
DTSTAMP:20260403T211117
CREATED:20220627T085935Z
LAST-MODIFIED:20220627T085935Z
UID:10084937-1657893600-1657900800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend.\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220715T100000
DTEND;TZID=UTC:20220715T120000
DTSTAMP:20260403T211117
CREATED:20220704T102817Z
LAST-MODIFIED:20220704T102817Z
UID:10085013-1657879200-1657886400@investinangus.com
SUMMARY:Protect your business and data from hackers
DESCRIPTION:Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks\, and we will also direct you to available support to help you and your business. \nDuring the session will cover: \n\nCyber security and why it matters for businesses\nSteps to take to protect yourself including backups\, malware protection\, mobile devices\, VPNs\, firewalls\, passwords and more secure authentication to help avoid scams and fraud\nSimple ways to protect your website and social media from attack\nBasic good practice\, to prepare and understand what to do if the worst happens
URL:https://investinangus.com/event/protect-your-business-and-data-from-hackers-18/
CATEGORIES:Data Protection,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220714T180000
DTEND;TZID=UTC:20220714T200000
DTSTAMP:20260403T211118
CREATED:20220613T103037Z
LAST-MODIFIED:20220613T103037Z
UID:10084840-1657821600-1657828800@investinangus.com
SUMMARY:How to write a Business Plan and why you need one
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/how-to-write-a-business-plan-and-why-you-need-one-4/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220714T140000
DTEND;TZID=UTC:20220714T160000
DTSTAMP:20260403T211118
CREATED:20220704T102404Z
LAST-MODIFIED:20220704T102404Z
UID:10085011-1657807200-1657814400@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth.\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations.\nHow\, why\, and when should you measure the service\, a business delivers.\nHow to use the service provided to promote a business and enable growth.
URL:https://investinangus.com/event/build-a-customer-focused-business/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220714T100000
DTEND;TZID=UTC:20220714T120000
DTSTAMP:20260403T211118
CREATED:20220627T085832Z
LAST-MODIFIED:20220627T085832Z
UID:10084935-1657792800-1657800000@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \nWhat are intellectual assets (IA)? What is intellectual property (IP)? How to use IP (in the real world) Where to get more insight and information \nParticipants will leave with: \nAn understanding that all businesses create IA/IP A framework of knowledge about IP A little more knowledge about the diverse types of IP An insight into how to identify\, protect and exploit IP/IA Context of why IP/IA matters Links to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property/
CATEGORIES:Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220714T100000
DTEND;TZID=UTC:20220714T110000
DTSTAMP:20260403T211118
CREATED:20220711T093051Z
LAST-MODIFIED:20220711T093051Z
UID:10085075-1657792800-1657796400@investinangus.com
SUMMARY:Developing Your International digital/eCommerce strategy
DESCRIPTION:Developing a successful international e-commerce expansion strategy demands a solid understanding of your target customers and an obsessive focus on surprising and delighting them at every single touchpoint. This webinar provides an overview of the key components of digital strategy we need to get right to achieve e-commerce success in new international markets. \nThis webinar will cover the following areas: \nGlobal E-Commerce Market Overview \nInternational E-Commerce Growth Dynamics \nKey Digital Strategy Considerations\, including – Audience Insight; Digital Marketing; Trading Platforms; Warehousing & Fulfilment; Customer Support; User Experience & Conversion; Payment Processing; Delivery \nAs a result of attending this webinar you will obtain a clearer understanding of the key strategy components of a successful international e-commerce business.
URL:https://investinangus.com/event/developing-your-international-digital-ecommerce-strategy/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220714T090000
DTEND;TZID=UTC:20220714T170000
DTSTAMP:20260403T211118
CREATED:20220613T102940Z
LAST-MODIFIED:20220613T102940Z
UID:10084838-1657789200-1657818000@investinangus.com
SUMMARY:Tips for Success Sales Surgery
DESCRIPTION:This is an opportunity to book a free on to one appointment with Jim Meldrum of NU-Strategy. If you run a business that relies on finding new customers and getting more business from your existing ones\, then this opportunity is for you. \nThis one hour appointment with Jim will allow you to ask about any issues or advice you need about sales and selling. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/tips-for-success-sales-surgery/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T180000
DTEND;TZID=UTC:20220713T200000
DTSTAMP:20260403T211118
CREATED:20220704T102303Z
LAST-MODIFIED:20220704T102303Z
UID:10085009-1657735200-1657742400@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T140000
DTEND;TZID=UTC:20220713T160000
DTSTAMP:20260403T211118
CREATED:20220613T102837Z
LAST-MODIFIED:20220613T102837Z
UID:10084836-1657720800-1657728000@investinangus.com
SUMMARY:Sales Strategy Masterclass
DESCRIPTION:Are you up to date? Is your sales team on the ball or are they stuck in their ways? \nUnlocking the mystique around sales and learning how to grow your business by selling well to the right customer. \nJoin us for a fun afternoon where Jim Meldrum of Nu-Strategy Development\, will break some myths round the art of selling well and how to break the mould and reinvigorate you or your team in the fine art of getting a positive buying decision and saving time to concentrate on the most likely prospects. \nThis two hour masterclass will cover: \n\nIs there such a thing as a “born salesperson”?\nGetting comfortable in selling situations (includes sales advice for people who hate sales)\nThe old ways of selling (and what to look out for when it’s happening to us)\nWhy good deals get stuck (understanding why some customers begin to avoid us)\nThe “Non-Sales” Sales Process (including getting a positive buying decision)\n\nPlease note this masterclass is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/sales-strategy-masterclass/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T120000
DTEND;TZID=UTC:20220713T140000
DTSTAMP:20260403T211118
CREATED:20220627T085731Z
LAST-MODIFIED:20220627T085731Z
UID:10084933-1657713600-1657720800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLooking at your brand strategy\, brand identity and action help you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T100000
DTEND;TZID=UTC:20220713T120000
DTSTAMP:20260403T211118
CREATED:20220704T102215Z
LAST-MODIFIED:20220704T102215Z
UID:10085007-1657706400-1657713600@investinangus.com
SUMMARY:Website usability and customer experience
DESCRIPTION:Website usability and user experience are key to driving leads\, sales and other conversions through your website. But where do you get started? \nDuring this webinar\, we’ll cover: \n\nWhat User Experience is and what impact it can have\nSome of the key factors influencing website usability\, including credibility\, value\, purpose and more\nHints\, tips and tools to help you start improving elements of your website\, from navigation menus to page layouts\nAn overview of tools to help you measure User Experience
URL:https://investinangus.com/event/website-usability-and-customer-experience/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220712T180000
DTEND;TZID=UTC:20220712T200000
DTSTAMP:20260403T211118
CREATED:20220704T102121Z
LAST-MODIFIED:20220704T102121Z
UID:10085005-1657648800-1657656000@investinangus.com
SUMMARY:Cloud for business
DESCRIPTION:Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar\, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations\, managing resources\, keeping organised and communicating efficiently. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the areas of your digital back-office and the impact each area can have on the efficiency and growth of your business.\nUse up-to-date knowledge on current cloud services and tools to help you with upgrading your digital back office to be more secure\, scalable and efficient.\nUse real-world examples to help you understand different cloud-based platforms\, their functions\, and their costs.\nMake informed decisions about improving your digital back-office in the future based on scalability\, security\, efficiency and affordability.
URL:https://investinangus.com/event/cloud-for-business-16/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220712T180000
DTEND;TZID=UTC:20220712T200000
DTSTAMP:20260403T211118
CREATED:20220613T102737Z
LAST-MODIFIED:20220613T102737Z
UID:10084834-1657648800-1657656000@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. \nPlease note: This is a webinar and will be held via Zoom and is aimed at businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-3/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220712T140000
DTEND;TZID=UTC:20220712T160000
DTSTAMP:20260403T211118
CREATED:20220704T102027Z
LAST-MODIFIED:20220704T102027Z
UID:10085003-1657634400-1657641600@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220712T100000
DTEND;TZID=UTC:20220712T120000
DTSTAMP:20260403T211118
CREATED:20220627T085633Z
LAST-MODIFIED:20220627T085633Z
UID:10084931-1657620000-1657627200@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220711T180000
DTEND;TZID=UTC:20220711T200000
DTSTAMP:20260403T211118
CREATED:20220704T101936Z
LAST-MODIFIED:20220704T101936Z
UID:10085001-1657562400-1657569600@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:A commonly used tool for those researching products and services for personal life (clothing ideas\, holidays inspiration\, cooking alternatives!)\, but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nDuring this webinar we’ll help you better understand: \n\nWho is using Pinterest and what are they looking for?\nHow to setup your business profile\nKey features to use within Pinterest\nMeasuring success and engagement
URL:https://investinangus.com/event/pinterest-for-business-17/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR