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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230116T140000
DTEND;TZID=UTC:20230116T160000
DTSTAMP:20260403T181021
CREATED:20221212T102703Z
LAST-MODIFIED:20221212T102703Z
UID:10086056-1673877600-1673884800@investinangus.com
SUMMARY:Website User Experience – Is your website fit for purpose
DESCRIPTION:Websites should look good and function well\, and give your website visitors and customers a positive user experience. \nDuring this webinar\, we’ll look at User Experience (UX) and how you can improve it on your website\, including: \n\nUnderstand what User Experience is\nA look at some of the key factors\, including credibility\, value\, purpose and more\nHints\, tips and tools to help you start improving elements of your website\nAn overview of tools to help you measure User Experience
URL:https://investinangus.com/event/website-user-experience-is-your-website-fit-for-purpose/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230116T080000
DTEND;TZID=UTC:20230116T100000
DTSTAMP:20260403T181021
CREATED:20230109T094631Z
LAST-MODIFIED:20230109T094631Z
UID:10086156-1673856000-1673863200@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-10/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230113T140000
DTEND;TZID=UTC:20230113T160000
DTSTAMP:20260403T181021
CREATED:20230109T094438Z
LAST-MODIFIED:20230109T094438Z
UID:10086154-1673618400-1673625600@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-7/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230113T100000
DTEND;TZID=UTC:20230113T120000
DTSTAMP:20260403T181021
CREATED:20221212T102618Z
LAST-MODIFIED:20221212T102618Z
UID:10086054-1673604000-1673611200@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230112T170000
DTEND;TZID=UTC:20230112T190000
DTSTAMP:20260403T181021
CREATED:20221212T102533Z
LAST-MODIFIED:20221212T102533Z
UID:10086052-1673542800-1673550000@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist\n\nShopify is a paid monthly subscription costing around £25 per month
URL:https://investinangus.com/event/e-commerce-with-shopify-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230112T140000
DTEND;TZID=UTC:20230112T160000
DTSTAMP:20260403T181021
CREATED:20221220T095109Z
LAST-MODIFIED:20221220T095109Z
UID:10086116-1673532000-1673539200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230112T080000
DTEND;TZID=UTC:20230112T100000
DTSTAMP:20260403T181021
CREATED:20221220T095016Z
LAST-MODIFIED:20221220T095016Z
UID:10086114-1673510400-1673517600@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-7/
CATEGORIES:Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230111T140000
DTEND;TZID=UTC:20230111T160000
DTSTAMP:20260403T181021
CREATED:20221212T102414Z
LAST-MODIFIED:20221212T102414Z
UID:10086050-1673445600-1673452800@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230111T100000
DTEND;TZID=UTC:20230111T120000
DTSTAMP:20260403T181021
CREATED:20221212T102328Z
LAST-MODIFIED:20221212T102328Z
UID:10086048-1673431200-1673438400@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:A commonly used tool for those researching products and services for personal life (clothing ideas\, holidays inspiration\, cooking alternatives!)\, but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nDuring this webinar we’ll help you better understand: \n\nWho is using Pinterest and what are they looking for?\nHow to setup your business profile\nKey features to use within Pinterest\nMeasuring success and engagement
URL:https://investinangus.com/event/pinterest-for-business-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230111T093000
DTEND;TZID=UTC:20230111T170000
DTSTAMP:20260403T181021
CREATED:20221212T102246Z
LAST-MODIFIED:20221212T102246Z
UID:10086046-1673429400-1673456400@investinangus.com
SUMMARY:HR 1-2-1 Surgery Sessions
DESCRIPTION:With an academic background in business law & HR management\, Skye is the perfect resource to offer confidential\, impartial advice for businesses of all sizes and sectors. Whether you’re looking to hire your first employee\, looking to review your workplace policies or dealing with complex employee issues – no challenge is too big or too small. \nOnce you have booked your space online\, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face in our Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/hr-1-2-1-surgery-sessions/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230110T180000
DTEND;TZID=UTC:20230110T200000
DTSTAMP:20260403T181021
CREATED:20221212T102157Z
LAST-MODIFIED:20221212T102157Z
UID:10086044-1673373600-1673380800@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230110T180000
DTEND;TZID=UTC:20230110T200000
DTSTAMP:20260403T181021
CREATED:20221212T102113Z
LAST-MODIFIED:20221212T102113Z
UID:10086042-1673373600-1673380800@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business-10/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230110T150000
DTEND;TZID=UTC:20230110T170000
DTSTAMP:20260403T181021
CREATED:20221220T094928Z
LAST-MODIFIED:20221220T094928Z
UID:10086112-1673362800-1673370000@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-9/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230110T100000
DTEND;TZID=UTC:20230110T120000
DTSTAMP:20260403T181021
CREATED:20221212T102026Z
LAST-MODIFIED:20221212T102026Z
UID:10086040-1673344800-1673352000@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, and how it differs from other platforms. \nYou will also learn about: \n\nWhat makes a good Twitter profile (and the options available to you).\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.\nThe basics of Twitter paid advertising.
URL:https://investinangus.com/event/twitter-for-business-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230109T140000
DTEND;TZID=UTC:20230109T160000
DTSTAMP:20260403T181021
CREATED:20221212T101939Z
LAST-MODIFIED:20221212T101939Z
UID:10086038-1673272800-1673280000@investinangus.com
SUMMARY:Keep your business safe online
DESCRIPTION:Join us to find out how criminals are targeting small businesses online\, the risks you face\, and what you can do to minimise your exposure to online crime. \nThis webinar includes a number of live demos\, covering the following areas: \n\nWhat are the main online threats to your business?\nThe 5 pillars of prevention (Backup\, Malware prevention\, Securing your hardware\, Passwords & Phishing attacks)\nSimple and practical measures you can implement to protect yourself and your business\nBest practice recovery steps for your business if the worst should happen\n\nAs a result of attending this webinar\, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website\, social media and company data from cyber criminals.
URL:https://investinangus.com/event/keep-your-business-safe-online/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230109T100000
DTEND;TZID=UTC:20230109T120000
DTSTAMP:20260403T181021
CREATED:20221212T101850Z
LAST-MODIFIED:20221212T101850Z
UID:10086036-1673258400-1673265600@investinangus.com
SUMMARY:Digital tools to help run your business remotely
DESCRIPTION:Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: \n\nHow to use video live streaming\, webinars and remote collaboration tools to get results for your business\nEquipment you need to get started\nAn overview of the tools and platforms currently available\nExamples of what others are doing\nHow to monetise this way of working
URL:https://investinangus.com/event/digital-tools-to-help-run-your-business-remotely/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230107T100000
DTEND;TZID=UTC:20230107T120000
DTSTAMP:20260403T181021
CREATED:20221220T094840Z
LAST-MODIFIED:20221220T094840Z
UID:10086110-1673085600-1673092800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-8/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230106T120000
DTEND;TZID=UTC:20230106T140000
DTSTAMP:20260403T181021
CREATED:20221212T101804Z
LAST-MODIFIED:20221212T101804Z
UID:10086034-1673006400-1673013600@investinangus.com
SUMMARY:Cloud essentials for business
DESCRIPTION:Business owners and managers are busy. You’re wearing many hats\, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. \nWe’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation\, improve your project management\, organise your digital storage and much more. By the end of this webinar\, you will be able to: \n\nUnderstand what the cloud is and what its benefits are\nUnderstand your own ‘digital back office’\nUse up-to-date knowledge on current cloud services and tools to help you with your business operations\nMake informed decisions about improving your digital processes based on scalability\, security\, efficiency and affordability
URL:https://investinangus.com/event/cloud-essentials-for-business/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230106T090000
DTEND;TZID=UTC:20230106T110000
DTSTAMP:20260403T181021
CREATED:20221220T094752Z
LAST-MODIFIED:20221220T094752Z
UID:10086108-1672995600-1673002800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230105T113000
DTEND;TZID=UTC:20230105T133000
DTSTAMP:20260403T181021
CREATED:20221220T094657Z
LAST-MODIFIED:20221220T094657Z
UID:10086106-1672918200-1672925400@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-9/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221228T120000
DTEND;TZID=UTC:20221228T140000
DTSTAMP:20260403T181021
CREATED:20221128T105817Z
LAST-MODIFIED:20221128T105817Z
UID:10085987-1672228800-1672236000@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221227T090000
DTEND;TZID=UTC:20221227T110000
DTSTAMP:20260403T181021
CREATED:20221128T105734Z
LAST-MODIFIED:20221220T113137Z
UID:10085985-1672131600-1672138800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-7/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221221T140000
DTEND;TZID=UTC:20221221T160000
DTSTAMP:20260403T181021
CREATED:20221128T105651Z
LAST-MODIFIED:20221128T105651Z
UID:10085983-1671631200-1671638400@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221221T100000
DTEND;TZID=UTC:20221221T120000
DTSTAMP:20260403T181021
CREATED:20221128T105605Z
LAST-MODIFIED:20221128T105605Z
UID:10085981-1671616800-1671624000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221219T140000
DTEND;TZID=UTC:20221219T160000
DTSTAMP:20260403T181021
CREATED:20221128T105520Z
LAST-MODIFIED:20221128T105520Z
UID:10085979-1671458400-1671465600@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising\, provide advice on planning\, explore platform options and look at measuring the impact of your ads. \nBy the end of the webinar\, you’ll have a better understanding of: \n\nKey concepts of paid ads and how it fits within your strategy\nBest practice during ads setup\nImportance of planning for paid Ads\nHow to evaluate and understand performance of paid ads
URL:https://investinangus.com/event/paid-for-advertising-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221219T100000
DTEND;TZID=UTC:20221219T120000
DTSTAMP:20260403T181021
CREATED:20221128T105435Z
LAST-MODIFIED:20221128T105435Z
UID:10085977-1671444000-1671451200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221219T080000
DTEND;TZID=UTC:20221219T100000
DTSTAMP:20260403T181021
CREATED:20221128T105350Z
LAST-MODIFIED:20221128T105350Z
UID:10085975-1671436800-1671444000@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-8/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221216T100000
DTEND;TZID=UTC:20221216T120000
DTSTAMP:20260403T181021
CREATED:20221128T105300Z
LAST-MODIFIED:20221128T105300Z
UID:10085973-1671184800-1671192000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221216T100000
DTEND;TZID=UTC:20221216T110000
DTSTAMP:20260403T181021
CREATED:20221206T101517Z
LAST-MODIFIED:20221206T101517Z
UID:10086006-1671184800-1671188400@investinangus.com
SUMMARY:Digital Marketing - Making the most of Google Tools
DESCRIPTION:Google provides a huge amount of free tools to help you market your business. \nThis webinar highlights tools that will help you save time and avoid splashing cash on a marketing agency. These tools cover areas such as keyword analysis\, measuring success\, website speed\, search and trends. \nThe webinar will offer many live demos of these tools — meaning you can see how to take advantage of them in your own business. \nThis event will be delivered by Stephen Whitelaw\, a business owner\, writer\, speaker and digital guru. Stephen has started and grown several successful businesses. He’s also been the recipient of a Deloitte & Touche Fast 50 Award\, in recognition of his work establishing one of the UK’s fastest growing businesses.
URL:https://investinangus.com/event/digital-marketing-making-the-most-of-google-tools/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221216T090000
DTEND;TZID=UTC:20221216T110000
DTSTAMP:20260403T181021
CREATED:20221128T105205Z
LAST-MODIFIED:20221128T105205Z
UID:10085971-1671181200-1671188400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-6/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
END:VCALENDAR