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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231024T140000
DTEND;TZID=UTC:20231024T160000
DTSTAMP:20260403T181637
CREATED:20230918T094044Z
LAST-MODIFIED:20230918T094044Z
UID:10087939-1698156000-1698163200@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-16/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231024T110000
DTEND;TZID=UTC:20231024T123000
DTSTAMP:20260403T181637
CREATED:20230828T151132Z
LAST-MODIFIED:20230828T151132Z
UID:10087850-1698145200-1698150600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:Join the first of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business. \nIt’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings\, including how search engines work. \nThis first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll see how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-5/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231021T100000
DTEND;TZID=UTC:20231021T120000
DTSTAMP:20260403T181638
CREATED:20230918T085952Z
LAST-MODIFIED:20230918T085952Z
UID:10087933-1697882400-1697889600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-27/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231020T150000
DTEND;TZID=UTC:20231020T170000
DTSTAMP:20260403T181638
CREATED:20230828T150517Z
LAST-MODIFIED:20230828T150517Z
UID:10087844-1697814000-1697821200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-30/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231019T100000
DTEND;TZID=UTC:20231019T120000
DTSTAMP:20260403T181638
CREATED:20230918T085910Z
LAST-MODIFIED:20230918T085910Z
UID:10087931-1697709600-1697716800@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-16/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231018T180000
DTEND;TZID=UTC:20231018T200000
DTSTAMP:20260403T181638
CREATED:20230818T140154Z
LAST-MODIFIED:20230818T140154Z
UID:10087734-1697652000-1697659200@investinangus.com
SUMMARY:Community Development Programme of Support - Budgeting\, Pricing & Cashflows
DESCRIPTION:Angus Council Vibrant Communities\, in collaboration with Angus Rural Partnership\, have commissioned a programme of events for community groups and organisations. \nThe new programme of workshops will help local groups and organisations: \n\nsuccessfully form a sustainable group\nplan their projects\napply for funding\ndeliver their aspirations\n\nWorkshop Six: \nThis session will cover the financial elements of the business planning\, how to use this information to create a good funding application\, monitoring and financial management.
URL:https://investinangus.com/event/community-development-programme-of-support-budgeting-pricing-cashflows/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231018T100000
DTEND;TZID=UTC:20231018T120000
DTSTAMP:20260403T181638
CREATED:20230828T150339Z
LAST-MODIFIED:20230828T150339Z
UID:10087842-1697623200-1697630400@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231017T120000
DTEND;TZID=UTC:20231017T140000
DTSTAMP:20260403T181638
CREATED:20230918T093935Z
LAST-MODIFIED:20230918T093935Z
UID:10087937-1697544000-1697551200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-17/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231017T093000
DTEND;TZID=UTC:20231017T113000
DTSTAMP:20260403T181638
CREATED:20230828T150237Z
LAST-MODIFIED:20230828T150237Z
UID:10087840-1697535000-1697542200@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231016T100000
DTEND;TZID=UTC:20231016T120000
DTSTAMP:20260403T181638
CREATED:20230918T085813Z
LAST-MODIFIED:20230918T085813Z
UID:10087929-1697450400-1697457600@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-24/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231013T140000
DTEND;TZID=UTC:20231013T160000
DTSTAMP:20260403T181638
CREATED:20230918T085724Z
LAST-MODIFIED:20230918T085724Z
UID:10087927-1697205600-1697212800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-17/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231013T100000
DTEND;TZID=UTC:20231013T120000
DTSTAMP:20260403T181638
CREATED:20230918T085624Z
LAST-MODIFIED:20230918T085624Z
UID:10087925-1697191200-1697198400@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-16/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231012T180000
DTEND;TZID=UTC:20231012T200000
DTSTAMP:20260403T181638
CREATED:20230925T090927Z
LAST-MODIFIED:20230925T090927Z
UID:10087970-1697133600-1697140800@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-6/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231012T140000
DTEND;TZID=UTC:20231012T160000
DTSTAMP:20260403T181638
CREATED:20230918T085536Z
LAST-MODIFIED:20230918T085536Z
UID:10087923-1697119200-1697126400@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-17/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231012T110000
DTEND;TZID=UTC:20231012T123000
DTSTAMP:20260403T181638
CREATED:20230828T150115Z
LAST-MODIFIED:20230828T150115Z
UID:10087838-1697108400-1697113800@investinangus.com
SUMMARY:Blogging for tourism businesses
DESCRIPTION:This webinar will help you learn the fundamentals of cost-effectively preparing\, writing\, and distributing blogs that your visitors will read. Making sure that that your effort inspires and helps your visitor to plan and book their trip with you. \nGet tools to help you research\, understand your customer and write highly targeted content which will help to optimise your website and grow your list of followers.
URL:https://investinangus.com/event/blogging-for-tourism-businesses-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231011T140000
DTEND;TZID=UTC:20231011T160000
DTSTAMP:20260403T181638
CREATED:20230918T085429Z
LAST-MODIFIED:20230918T085429Z
UID:10087921-1697032800-1697040000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231011T100000
DTEND;TZID=UTC:20231011T120000
DTSTAMP:20260403T181638
CREATED:20230828T150001Z
LAST-MODIFIED:20230828T150001Z
UID:10087836-1697018400-1697025600@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231010T140000
DTEND;TZID=UTC:20231010T160000
DTSTAMP:20260403T181638
CREATED:20230828T143239Z
LAST-MODIFIED:20230828T143239Z
UID:10087834-1696946400-1696953600@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231010T110000
DTEND;TZID=UTC:20231010T123000
DTSTAMP:20260403T181638
CREATED:20230828T143122Z
LAST-MODIFIED:20230828T143122Z
UID:10087832-1696935600-1696941000@investinangus.com
SUMMARY:Tourism businesses: use analytics to evaluate your digital platforms and get customers
DESCRIPTION:This webinar is for people looking for ways to release the true power of the web to work for their tourism business. \nBy the end of this webinar\, you will understand how to find out (for Google Analytics 4\, Instagram & Facebook Analytics): \n\nThe characteristics of people who are accessing your online presence.\nWhat people are doing when they access your website/s or social accounts.\nHow to set goals and objectives on each platform.\nThe art of measuring the effectiveness of websites and social posts.\nHow to continuously improve digital activities – measures to monitor and actions to take.\n\nThere will be particular emphasis on cost-effective/free ways to do the above.
URL:https://investinangus.com/event/tourism-businesses-use-analytics-to-evaluate-your-digital-platforms-and-get-customers-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231010T100000
DTEND;TZID=UTC:20231010T110000
DTSTAMP:20260403T181638
CREATED:20230925T093540Z
LAST-MODIFIED:20230925T093540Z
UID:10087980-1696932000-1696935600@investinangus.com
SUMMARY:India Ecommerce Opportunity : Fastest Route To Market For Scottish Business
DESCRIPTION:Join this webinar to learn about the opportunities for your business in the India e-commerce sector. \nThe session will demonstrate the fastest route to market for Scottish business through cross-border e-commerce. \nIndia is: \n\nThe 4th largest retail market in the world\nProjected to reach $2 trillion by 2032 from $690 billion in 2021\nA major e-commerce market player\, expected to reach $350 billion in GMV by 2030 — the second largest global online shopper base\nA country with an internet penetration rate of 61% (851 million)\, and a smartphone penetration 43.5% (607 million)\n\nRegister your interest for full details.
URL:https://investinangus.com/event/india-ecommerce-opportunity-fastest-route-to-market-for-scottish-business/
CATEGORIES:International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231009T140000
DTEND;TZID=UTC:20231009T160000
DTSTAMP:20260403T181638
CREATED:20230904T124109Z
LAST-MODIFIED:20230904T124109Z
UID:10087883-1696860000-1696867200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231009T100000
DTEND;TZID=UTC:20231009T120000
DTSTAMP:20260403T181638
CREATED:20230904T123923Z
LAST-MODIFIED:20230904T123923Z
UID:10087881-1696845600-1696852800@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-9/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231006T140000
DTEND;TZID=UTC:20231006T160000
DTSTAMP:20260403T181638
CREATED:20230828T142917Z
LAST-MODIFIED:20230828T142917Z
UID:10087830-1696600800-1696608000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231006T100000
DTEND;TZID=UTC:20231006T120000
DTSTAMP:20260403T181638
CREATED:20230828T142824Z
LAST-MODIFIED:20230828T142824Z
UID:10087828-1696586400-1696593600@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231005T180000
DTEND;TZID=UTC:20231005T200000
DTSTAMP:20260403T181638
CREATED:20230925T090845Z
LAST-MODIFIED:20230925T090845Z
UID:10087968-1696528800-1696536000@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-3/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231005T180000
DTEND;TZID=UTC:20231005T200000
DTSTAMP:20260403T181638
CREATED:20230918T085302Z
LAST-MODIFIED:20230918T085302Z
UID:10087919-1696528800-1696536000@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-26/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231005T140000
DTEND;TZID=UTC:20231005T160000
DTSTAMP:20260403T181638
CREATED:20230828T142736Z
LAST-MODIFIED:20230828T142736Z
UID:10087826-1696514400-1696521600@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-32/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231005T110000
DTEND;TZID=UTC:20231005T123000
DTSTAMP:20260403T181638
CREATED:20230828T142608Z
LAST-MODIFIED:20230828T142608Z
UID:10087824-1696503600-1696509000@investinangus.com
SUMMARY:Tourism businesses: Instagram\, TikTok & YouTube - should you be on them and how?
DESCRIPTION:Learn how to maximise your content on Instagram\, TikTok\, and YouTube with our webinar designed specifically for tourism businesses. \nAttendees will gain insights into: \n\nUnderstanding key Social Media platforms: Learn about the differences between Instagram\, TikTok\, and YouTube\, including the best content to share for each.\nYour brand’s voice: This includes creating your unique social voice and the importance of creating personas for your business.\nPlatform best practices: Learn how to create meaningful\, engaging\, original and consistent content\, along with platform-specific best practices and creative content ideas for your business.\nShort-form video creation: Understanding the importance of short-form video content\, creating a video checklist\, adhering to best practices\, and using templates to create video’s\nTravel trends analysis: The webinar will also explore the latest travel trends on Instagram\, TikTok\, and YouTube\, helping you stay on top of current social media trends.
URL:https://investinangus.com/event/tourism-businesses-instagram-tiktok-youtube-should-you-be-on-them-and-how/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231004T140000
DTEND;TZID=UTC:20231004T160000
DTSTAMP:20260403T181638
CREATED:20230828T142435Z
LAST-MODIFIED:20230828T142435Z
UID:10087822-1696428000-1696435200@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231004T100000
DTEND;TZID=UTC:20231004T133000
DTSTAMP:20260403T181638
CREATED:20230925T092358Z
LAST-MODIFIED:20230925T092358Z
UID:10087974-1696413600-1696426200@investinangus.com
SUMMARY:Targeting the US and Australia with your own website
DESCRIPTION:This webinar will explore opportunities and techniques for selling in America and Australia through your business website. \nLearn about best practices around customer acquisition channels\, user experience\, fulfilment and administration.
URL:https://investinangus.com/event/targeting-the-us-and-australia-with-your-own-website-2/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
END:VCALENDAR