Invest in Angus

Email marketing for business
2022-01-24 10:00 - 11:30 UTC
By the end of this webinar, you will be able to understand how to:

Target the right audiences
Create a quality marketing email and how to measure its effectiveness.
Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
Identify the different components of a successful email campaign, including design, HTML v text and other formats.
Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
Legal requirements that you need to follow will also be covered.

Launch Pad – Start Your Own Business - Part 2 – Structuring your Business and exploring Financials/Funding
2022-01-21 11:30 - 13:30
This webinar will equip you with all the right tools to set up your business including how you can finance your business when starting out and running it. After this session, you will have a clear understanding of legal requirements, tax requirements and a to do list for starting your business.
You will also learn about start-up costs, fixed and variable costs, cash flow forecasts, a personal survival budget and funding options.

Website analytics to improve your business and sales
2022-01-21 10:00 - 12:00
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

How to Get Found Online - Search Engine Optimisation (SEO)
2022-01-21 09:30 - 12:30
This workshop will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this workshop you will be understand the factors affecting your search engine rankings and act to improve your position.

Launch Pad – Start Your Own Business - Part 1 - Ideas Generation & Researching your Idea
2022-01-21 09:30 - 11:00
This webinar is all about the act of forming ideas and testing out whether these can be transformed into a viable, successful business. After this session, you will have a clear understanding of how to undertake the creative process of generating, developing, and communicating new thoughts and ideas.
You will also understand the importance of conducting thorough market research and how to apply the Business Model Canvas – a strategic management template for documenting your business model.

Business Start-Up: Finance
2022-01-20 18:00 - 20:00
This webinar aims to give an introduction to the role of finance in business.
The workshop will look at:

managing a profit and loss account
producing a cashflow statement
working capital

the different sources of finance
the different legal structures of a business

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
This webinar is aimed at businesses based in Dundee, Angus and Perth.

Writing a business plan – Why it's essential for ALL businesses
2022-01-20 14:00 - 16:00
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you.
We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs.
We will cover:

The business plan structure
What should be included within each section
When and how to use a business plan
The connections (and importance) between the words and the numbers
How to identify and manage cashflow within the business planning process

Webinars, live streams, and video conferences: Running a business remotely
2022-01-20 11:30 - 13:00
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Go green to grow your business
2022-01-20 09:00 - 11:00
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

Working with travel trade - agritourism
2022-01-19 11:00 - 12:30
Due to the impacts of COVID-19, reassurance plays a huge part in why visitors book through the travel trade. Travel trade is seen as a trusted source to book and protect holidays.
Join Rona Wallace, Senior Manager Intermediary Marketing and Caroline Robertson, Industry Relationship Manager at VisitScotland to find out how you can work with tour operators and other travel intermediaries. Find out how they can help you reach more visitors, particularly in overseas markets, and what unique agritourism experiences they are looking for to sell to their customers.
You will also hear from Caroline Millar from Scottish Agritourism on their latest Go Rural campaign, how you can get involved in the group and the support provided to members of Scottish Agritourism.
This session will finish up with the chance to ask questions and find out more about how to make the most of the opportunity to work with the travel trade.

An Introduction to Selling on Global Platforms: Shopify
2022-01-19 10:00 - 11:00
Selling online internationally has never been more accessible with the emergence of major platforms such as Shopify.
Shopify assists 1 million businesses to trade globally in 175 countries . Now Shopify have moved into fulfilment in the United States we should be aware of the opportunities of utilising the Shopify platform to sell online

Online Sales: Improve, develop & make more money
2022-01-18 14:00 - 15:30
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both?
This webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.

How to improve your Google search rankings
2022-01-18 10:00 - 12:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

Selling Globally with Amazon
2022-01-18 10:00 - 11:00
Did you know that over half of Amazon’s sales are made by businesses just like yours?
This vast online marketplace provides a structured selling framework and presents an unrivalled opportunity for sellers to reach a wide range of customers – both in the UK and overseas. If you’re looking to start-up, or expand your retail business, then you need to think about Amazon.

Ask an Expert: DigitalBoost
2022-01-18 09:30 - 16:00
Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors, she supports small businesses by delivering consultancy and training to private clients, and business support organisations, such as Business Gateway, Aberdeen & Grampian Chamber of Commerce, HAAN, and Perthshire Chamber.
Eileen’s skills include: Marketing strategy, campaign management, campaign planning, website development, SEO, PR, Online PR, content management, content development, social media, online advertising, with an interest in Google Ads specifically, e-commerce, e-marketing, design, branding consultancy, brand identity development, events.
Whatever your digital query our expert is here to help! Eileen will be holding 1-2-1 sessions on Tuesday 18th January. Register for your pre-booked zoom appointment.

Quarterly Economic Indicator Update
2022-01-18 08:30 - 10:00
Join us as we deliver the results of the Dundee & Angus Chamber Quarterly Economic Indicator (QEI) for Q4 of 2021.
Alison Henderson, CEO of Dundee & Angus Chamber of Commerce and Dr Shona Dobbie of Angus Economics will reveal the findings of the latest Dundee & Angus Chamber Economic Indicator, explore what this means for our local economy, and how it fares relative to national and international trends.
Take part in a live conversation on the day about how business looks to the future, learn how the Chamber is ensuring that your voice is heard, your concerns are listened to by local & national policymakers and understand how your business can weather economic storms.
Of the results for Q4 Shona Dobbie said “This is the seventh presentation of our business and economic survey which focuses on activity across Dundee & Angus and it has been undertaken during a period of some relatively loose Covid-19 related restrictions, but rising concerns about new strains of the virus, increased case rates and the possibility of more restrictions ahead. Given this background we cannot be too surprised that businesses are assessing current conditions with at least some level of concern, giving results which remain in positive territory but are more muted than before.”

How to do Market Research and The Secret to Marketing Success for Your Business
2022-01-17 18:00 - 20:00
This webinar aims to help you identify your customers, understand your competitors and plan an effective marketing strategy.
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

Online user experience: How to analyse it and improve it
2022-01-17 14:00 - 16:00
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform.
Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.

Video production for social media
2022-01-17 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

International SEO and Social Media
2022-01-17 09:30 - 13:00
Digital marketing can help your business to attract international customers.
This webinar will introduce you to a number of Search Engine Optimisation (SEO) techniques that will assist your business to become more visible when expanding into new international markets. The more visible that your website is to searches, the more likely you will be able to generate sales.

Business Start-Up: Marketing
2022-01-17 09:30 - 11:30
This webinar aims to help you identify your customers, understand your competitors and plan an effective marketing strategy.
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors

market research

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
This webinar is aimed at businesses based in Dundee, Angus and Perth.

International Business Mission to Dubai Expo
2022-01-15 08:00 - 2022-01-23 17:00
The Scottish Chamber of Commerce international network is pleased to invite applications from Scottish businesses to a trade mission to Dubai Expo focusing on clean energy and climate change.
Running from October 1, 2021 to March 31, 2022, Expo 2020 Dubai is the first World Expo ever hosted in the Middle East, Africa and South Asia region.
It will welcome more than 25million visitors and 190 countries with a stated aim of hosting a World Expo that inspires people by showcasing the best examples of collaboration, innovation and cooperation from around the world.
Key Sector Opportunities:
Having turned its world-leading engineering skills to green energy, Scottish businesses can benefit from the strong sustainability theme that runs through the whole event. Some of the world’s most advanced technology is on show, which makes it the ideal stage for Scottish technical innovation.
With Scotland hosting COP26 in November 2021, we know there are a range of stories to be told which will be enlightening and surprising for a general public hungry for solutions to the climate change emergency.
Scotland is home to the world’s first floating offshore windfarm and one of Europe’s largest hydrogen bus fleets and a new power plant at Peterhead is the world’s first gas-fired power station equipped with carbon capture storage (CCS) technology to capture up to 1.5 million tonnes of CO2 every year; 15% of the UK’s target by 2030.
The UK Pavilion will be hosting Scotland’s Race to Net Zero Day on January 19 and the World Future Energy Summit is being held in Abu Dhabi from January 17-19, making it the ideal time for businesses shifting from fossil fuels to take part in the delegation.
Businesses that would benefit from participating include renewable energy, low carbon heat, low carbon transport, offshore wind, blue and green hydrogen and oil & gas transition.
A week of activities is being organised for the delegation, along with some free time for delegates to attend Dubai Expo and the World Future Energy Summit.
Applications:
This trade mission is open to any business in Scotland looking to access international markets and companies do not need to be a Chamber member.
Cost:
£600 + VAT per person

Sales – How to find them, make them and keep them
2022-01-14 10:00 - 12:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like and a good understanding of their problems, needs and wants is key to sales success.
How to develop your sales platform using digital tools, platforms, and techniques.
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.
The key phases in prospecting, qualifying, and converting sales prospects.
The value of a Sales Funnel and how it can be used to help plan and achieve sales.
Why keeping the customers you already have is the best sales strategy of all?
The importance of appropriate customer service in retaining customers.

How to Write a Business Plan and why you need one
2022-01-13 18:00 - 20:00
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources
presenting your business plan

Start-Up: Business Planning
2022-01-13 18:00 - 20:00
Taking time to plan your business and seek advice before you start trading is time well spent.
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources

presenting your business plan

There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. This webinar is aimed at businesses based in Dundee, Angus and Perth.

Pinterest for business
2022-01-13 14:00 - 16:00
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.

Photography for online business
2022-01-13 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Marketing your business on a budget
2022-01-12 14:00 - 16:00
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.

Starting a business: Everything you need to know
2022-01-12 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Facebook for business
2022-01-11 18:00 - 20:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.
