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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221019T100000
DTEND;TZID=UTC:20221019T110000
DTSTAMP:20260404T060944
CREATED:20221003T101429Z
LAST-MODIFIED:20221003T101429Z
UID:10085618-1666173600-1666177200@investinangus.com
SUMMARY:Learning Zone – Successfully starting a business
DESCRIPTION:So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable and avoids the pitfalls when starting up. \nWe will cover: \n\nWhy start-ups fail (cash\, time\, market research)\nSpend time researching your idea\nWill you be a sole trader or a limited company?\nWhat are your main revenue streams?\nWhat are your main start up and running costs?\nWhat assets\, resources and people do you need?
URL:https://investinangus.com/event/learning-zone-successfully-starting-a-business-3/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221018T180000
DTEND;TZID=UTC:20221018T200000
DTSTAMP:20260404T060944
CREATED:20220920T151503Z
LAST-MODIFIED:20220920T151503Z
UID:10085499-1666116000-1666123200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-8/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221018T140000
DTEND;TZID=UTC:20221018T160000
DTSTAMP:20260404T060944
CREATED:20221003T101340Z
LAST-MODIFIED:20221003T101340Z
UID:10085616-1666101600-1666108800@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-4/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221018T140000
DTEND;TZID=UTC:20221018T160000
DTSTAMP:20260404T060944
CREATED:20220906T134712Z
LAST-MODIFIED:20220906T134712Z
UID:10085415-1666101600-1666108800@investinangus.com
SUMMARY:Customer Persona: Identify the tools to help uncover insights about people
DESCRIPTION:Customer Personas are used to help you understand key traits\, behaviours\, goals\, responsibilities\, and needs of a specific type of user and then look at how you will attract the best customer segments for your business. \nThis is a two part reservation for the events listed below. \nWeek 1: Tuesday 18th October 2pm – 4pm \nRoddy McLean will be talking about the universal challenges of digital marketing / the importance of content marketing as a brand building tool and the corresponding need for deep understanding of the target audience followed by introduction of the audience persona roadmap process. \nWeek 2: Tuesday 25th October 2pm – 4pm \nThis will be a practical session focusing on the persona roadmap process itself and how to walk through the various steps. \nBooking this event will automatically reserve your space for both webinars.
URL:https://investinangus.com/event/customer-persona-identify-the-tools-to-help-uncover-insights-about-people/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221017T183000
DTEND;TZID=UTC:20221017T193000
DTSTAMP:20260404T060944
CREATED:20221003T101247Z
LAST-MODIFIED:20221003T101247Z
UID:10085614-1666031400-1666035000@investinangus.com
SUMMARY:Learning zone: Managing risk – How to prepare for the unexpected
DESCRIPTION:Having risk is not good\, however letting it become an issue is worse. From financial to resource to supply issues\, all can have a major impact on your businesses. Therefore\, you need to start planning and monitoring well in advance to help you prepare for change \nWe will discuss: \n\nRisk vs issue\nWhat risks could your business have (people\, fraud\, flood\, late payments\, utility issues)?\nFinancially understand each risk – will it cost you?\nWhat would you do differently if there was another pandemic (paperwork\, reserves\, processes\, accounts)?\nReputational risk
URL:https://investinangus.com/event/learning-zone-managing-risk-how-to-prepare-for-the-unexpected-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221017T140000
DTEND;TZID=UTC:20221017T160000
DTSTAMP:20260404T060944
CREATED:20221003T101020Z
LAST-MODIFIED:20221003T101020Z
UID:10085612-1666015200-1666022400@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-4/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221017T100000
DTEND;TZID=UTC:20221017T120000
DTSTAMP:20260404T060944
CREATED:20220920T151411Z
LAST-MODIFIED:20220920T151411Z
UID:10085497-1666000800-1666008000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221014T140000
DTEND;TZID=UTC:20221014T160000
DTSTAMP:20260404T060944
CREATED:20221003T100930Z
LAST-MODIFIED:20221003T100930Z
UID:10085610-1665756000-1665763200@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-4/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221014T140000
DTEND;TZID=UTC:20221014T160000
DTSTAMP:20260404T060944
CREATED:20220920T151329Z
LAST-MODIFIED:20220920T151329Z
UID:10085495-1665756000-1665763200@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221014T100000
DTEND;TZID=UTC:20221014T120000
DTSTAMP:20260404T060944
CREATED:20220920T151241Z
LAST-MODIFIED:20220920T151241Z
UID:10085493-1665741600-1665748800@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221014T090000
DTEND;TZID=UTC:20221014T170000
DTSTAMP:20260404T060944
CREATED:20220829T092356Z
LAST-MODIFIED:20220829T092356Z
UID:10085348-1665738000-1665766800@investinangus.com
SUMMARY:Selling and Exporting Overseas 1-2-1 Surgery Sessions
DESCRIPTION:Has Brexit had impacted on your business? Join our expert guru Jane Milroy for a dedicated one to one hours session where you can discuss any queries you might have specific to your business. \nThis 1-2-1 session is a follow on to our masterclass running on Wednesday 12th October – Beyond Brexit: Selling and Exporting Overseas. \nPlease note these surgeries are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/selling-and-exporting-overseas-1-2-1-surgery-sessions/
CATEGORIES:Brexit,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221013T180000
DTEND;TZID=UTC:20221013T200000
DTSTAMP:20260404T060944
CREATED:20221003T100828Z
LAST-MODIFIED:20221003T100828Z
UID:10085608-1665684000-1665691200@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-4/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221013T180000
DTEND;TZID=UTC:20221013T200000
DTSTAMP:20260404T060944
CREATED:20220920T150256Z
LAST-MODIFIED:20220920T150256Z
UID:10085491-1665684000-1665691200@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221013T180000
DTEND;TZID=UTC:20221013T200000
DTSTAMP:20260404T060944
CREATED:20220906T134537Z
LAST-MODIFIED:20220906T134537Z
UID:10085413-1665684000-1665691200@investinangus.com
SUMMARY:Complete Guide to Finance for Start-Ups
DESCRIPTION:The workshop will look at: \n\nmanaging a profit and loss account\nproducing a cashflow statement\nworking capital\nthe different sources of finance\nthe different legal structures of a business\n\nThere will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. \nThis webinar is aimed at businesses based in Dundee\, Angus and Perth. 
URL:https://investinangus.com/event/complete-guide-to-finance-for-start-ups-5/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221013T140000
DTEND;TZID=UTC:20221013T160000
DTSTAMP:20260404T060944
CREATED:20220920T150215Z
LAST-MODIFIED:20220920T150215Z
UID:10085489-1665669600-1665676800@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, and how it differs from other platforms. \nYou will also learn about: \n\nWhat makes a good Twitter profile (and the options available to you).\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.\nThe basics of Twitter paid advertising.
URL:https://investinangus.com/event/twitter-for-business-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221013T120000
DTEND;TZID=UTC:20221013T130000
DTSTAMP:20260404T060944
CREATED:20220926T142838Z
LAST-MODIFIED:20220926T142838Z
UID:10085572-1665662400-1665666000@investinangus.com
SUMMARY:Healthy Working Lives - Attract and Retain Staff
DESCRIPTION:This event will focus on topics within the workplace (flexibility\, mental health\, etc). You’ll be made aware of potential issues\, solutions through the support available\, and benefits of implementing such policies. \nThrough our interview-style event\, Healthy Working Lives will explain the latest trends they are seeing in the workplace. The floor will then be opened for attendees to have the opportunity to ask the experts their own questions. \nYou’ll leave this event with a new resource for information\, in Healthy Working Lives\, that you can utilise for future guidance.
URL:https://investinangus.com/event/healthy-working-lives-attract-and-retain-staff-2/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221013T100000
DTEND;TZID=UTC:20221013T120000
DTSTAMP:20260404T060944
CREATED:20220920T150132Z
LAST-MODIFIED:20220920T150132Z
UID:10085487-1665655200-1665662400@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:A commonly used tool for those researching products and services for personal life (clothing ideas\, holidays inspiration\, cooking alternatives!)\, but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nDuring this webinar we’ll help you better understand: \n\nWho is using Pinterest and what are they looking for?\nHow to setup your business profile\nKey features to use within Pinterest\nMeasuring success and engagement
URL:https://investinangus.com/event/pinterest-for-business-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221012T140000
DTEND;TZID=UTC:20221012T160000
DTSTAMP:20260404T060944
CREATED:20220920T150051Z
LAST-MODIFIED:20220920T150051Z
UID:10085485-1665583200-1665590400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221012T140000
DTEND;TZID=UTC:20221012T160000
DTSTAMP:20260404T060944
CREATED:20220829T092255Z
LAST-MODIFIED:20220829T092255Z
UID:10085346-1665583200-1665590400@investinangus.com
SUMMARY:Beyond Brexit: Selling and Exporting Overseas
DESCRIPTION:Jane Milroy our expert in exporting will be running this innovative masterclass helping you to look at ways to grow business and explore some great opportunities selling to different markets overseas. \nThis information packed webinar will take you through all the key areas you need to consider when trading internationally with a particular emphasis on doing business with EU countries in the post-Brexit era. It will cover both strategic and practical aspects of both exporting and importing and is suitable for companies that are new or in the earlier stages of trading internationally. \nTopics to be covered will include: researching market opportunities\, routes to market and working with international partners\, incoterms\, customs and VAT implications\, legal aspects of working internationally and pricing strategies and getting paid.
URL:https://investinangus.com/event/beyond-brexit-selling-and-exporting-overseas/
CATEGORIES:Brexit,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221012T100000
DTEND;TZID=UTC:20221012T120000
DTSTAMP:20260404T060944
CREATED:20220920T150009Z
LAST-MODIFIED:20220920T150009Z
UID:10085483-1665568800-1665576000@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics (Universal and GA4)\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221011T180000
DTEND;TZID=UTC:20221011T200000
DTSTAMP:20260404T060944
CREATED:20220920T145922Z
LAST-MODIFIED:20220920T145922Z
UID:10085481-1665511200-1665518400@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business-9/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221011T140000
DTEND;TZID=UTC:20221011T160000
DTSTAMP:20260404T060944
CREATED:20221003T100737Z
LAST-MODIFIED:20221003T100737Z
UID:10085606-1665496800-1665504000@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-4/
CATEGORIES:Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221011T100000
DTEND;TZID=UTC:20221011T120000
DTSTAMP:20260404T060944
CREATED:20220920T145835Z
LAST-MODIFIED:20220920T145835Z
UID:10085479-1665482400-1665489600@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221010T140000
DTEND;TZID=UTC:20221010T160000
DTSTAMP:20260404T060944
CREATED:20220920T145749Z
LAST-MODIFIED:20220920T145749Z
UID:10085477-1665410400-1665417600@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221010T100000
DTEND;TZID=UTC:20221010T120000
DTSTAMP:20260404T060944
CREATED:20220920T145705Z
LAST-MODIFIED:20220920T145705Z
UID:10085475-1665396000-1665403200@investinangus.com
SUMMARY:Making digital content accessible
DESCRIPTION:Everyone consumes and understands information differently\, with some facing additional challenges that aren’t always considered. In this webinar\, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and consider the barriers and challenges faced by others when accessing digital content.\nAssess your digital content on how easy it is for others to access\, consume and understand.\nReview your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.\nUse social media functions and tools to help make your content more accessible.\nUnderstand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.
URL:https://investinangus.com/event/making-digital-content-accessible-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221003T090000
DTEND;TZID=UTC:20221007T170000
DTSTAMP:20260404T060944
CREATED:20220914T111749Z
LAST-MODIFIED:20220914T111749Z
UID:10085465-1664787600-1665162000@investinangus.com
SUMMARY:Scottish Business Week 2022
DESCRIPTION:Registrations are now open for Scottish Business Week 2022 – a virtual week-long event between the 3rd – 7th October\, run in partnership with Scottish Enterprise\, Highlands and Islands Enterprise\, South of Scotland Enterprise and Skills Development Scotland. \nThis free event is open to all businesses in Scotland and anyone thinking about starting up. There will be inspirational speakers\, webinars and masterclasses offering support and guidance to help increase efficiency and build resilience. \nKeynote speakers include: \n\nCouncillor Gail Macgregor\, Environment and Economy Spokesperson\, COSLA\nCarolyn Currie\, Chief Executive\, Women’s Enterprise Scotland\nAndrew Dobbie\, Founder/CEO\, MadeBrave\nDr Martin Valenti\, Director of Net Zero\, SOSE\nIvan McKee\, Minister for Business\, Trade\, Tourism and Enterprise\, Scottish Government\n\nThere will also be panel webinars on business support\, starting up\, women in business\, digital transformation and sustainability; together with webinars and masterclasses on a variety of topics from how to make your business more efficient to writing a business plan. Plus\, you can learn the fundamentals of resource efficiency and become a Green Champion through Business Energy Scotland’s CPD-certified training course. \nSign up to guarantee your place\, and for more information on the programme.
URL:https://investinangus.com/event/scottish-business-week-2022/
CATEGORIES:Business Planning,Business Start-up,Sustainable/Circular Economy,Technology
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DTEND;TZID=UTC:20220930T140000
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CREATED:20220822T111847Z
LAST-MODIFIED:20220822T111847Z
UID:10085326-1664539200-1664546400@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-19/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20220930T100000
DTEND;TZID=UTC:20220930T120000
DTSTAMP:20260404T060944
CREATED:20220822T111802Z
LAST-MODIFIED:20220822T111802Z
UID:10085324-1664532000-1664539200@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising\, provide advice on planning\, explore platform options and look at measuring the impact of your ads. \nBy the end of the webinar\, you’ll have a better understanding of: \n\nKey concepts of paid ads and how it fits within your strategy\nBest practice during ads setup\nImportance of planning for paid Ads\nHow to evaluate and understand performance of paid ads
URL:https://investinangus.com/event/paid-for-advertising-17/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20220929T140000
DTEND;TZID=UTC:20220929T160000
DTSTAMP:20260404T060944
CREATED:20220822T111717Z
LAST-MODIFIED:20220822T111717Z
UID:10085322-1664460000-1664467200@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-13/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20220929T100000
DTEND;TZID=UTC:20220929T120000
DTSTAMP:20260404T060944
CREATED:20220822T111636Z
LAST-MODIFIED:20220822T111636Z
UID:10085320-1664445600-1664452800@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-3/
CATEGORIES:Business Planning
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