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X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220216T100000
DTEND;TZID=UTC:20220216T120000
DTSTAMP:20260404T032230
CREATED:20211213T111414Z
LAST-MODIFIED:20211213T111414Z
UID:10083742-1645005600-1645012800@investinangus.com
SUMMARY:How to improve your Google search rankings
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online. \nWe will cover: \n\nHow search engines work\, and the factors used to rank your site.\nOptimising your website for search engines\nKeyword research tools and how to benefit from them\nTechnical considerations for further search engine benefits
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220216T100000
DTEND;TZID=UTC:20220216T110000
DTSTAMP:20260404T032230
CREATED:20220209T155242Z
LAST-MODIFIED:20220209T155242Z
UID:10084096-1645005600-1645009200@investinangus.com
SUMMARY:Networking - Let's Talk Technical
DESCRIPTION:Work in engineering\, manufacturing or transport ? Then join our sector specific networking group and grow your contacts. \n\nEvent details\nYou are invited to a new virtual networking group focussing on small businesses in the engineering\, manufacturing and transport sectors. \nThis is a national network designed to grow your contacts within this sector and to give you the opportunity to discuss topics important to you. We meet on the third Wednesday of every month for an hour. \nChaired by Charles Hansard from Westford Services Ltd\, the UK Distributor for Micfil Ultra Fine Filters for fuel and oils. \nIn our breakout rooms this time we will be discussing two topics. The first- what are your staffing issues and how are you resolving them? The second -how will the energy crisis affect your business?  \nWhether you are new to networking or looking for something more related to your work all small businesses are welcome\, both FSB members and non-members.
URL:https://investinangus.com/event/networking-lets-talk-technical/
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220216T090000
DTEND;TZID=UTC:20220216T170000
DTSTAMP:20260404T032230
CREATED:20220131T111430Z
LAST-MODIFIED:20220131T111430Z
UID:10084024-1645002000-1645030800@investinangus.com
SUMMARY:Meet the Adviser - Marketing Surgery
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist\, Stuart Milne. \nThese surgeries are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/meet-the-adviser-marketing-surgery/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T140000
DTEND;TZID=UTC:20220215T153000
DTSTAMP:20260404T032230
CREATED:20211213T111338Z
LAST-MODIFIED:20211213T111338Z
UID:10083740-1644933600-1644939000@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? \nThis webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T130000
DTEND;TZID=UTC:20220215T143000
DTSTAMP:20260404T032230
CREATED:20220207T162329Z
LAST-MODIFIED:20220207T162329Z
UID:10084065-1644930000-1644935400@investinangus.com
SUMMARY:Go Green: Understand and Improve your Business' Environmental Impact
DESCRIPTION:If you are thinking about how you improve your business’ environmental impact\, this interactive workshop is for you. You’ll have conversations around what it means to be a green business with like-minded business owners\, and Business Gateway will guide you through the Environmental Business Canvas tool. You’ll leave with tools and resources that will help you on your journey to becoming a greener business. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/go-green-understand-and-improve-your-business-environmental-impact-6/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T130000
DTEND;TZID=UTC:20220215T143000
DTSTAMP:20260404T032230
CREATED:20220117T164551Z
LAST-MODIFIED:20220117T164551Z
UID:10083935-1644930000-1644935400@investinangus.com
SUMMARY:Go Green: Understand and improve your business' environmental impact
DESCRIPTION:If you are thinking about how you improve your business’ environmental impact\, this interactive workshop is for you. You’ll have conversations around what it means to be a green business with like-minded business owners\, and Business Gateway will guide you through the Environmental Business Canvas tool. \nYou’ll leave with tools and resources that will help you on your journey to becoming a greener business.
URL:https://investinangus.com/event/go-green-understand-and-improve-your-business-environmental-impact-5/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T120000
DTEND;TZID=UTC:20220215T130000
DTSTAMP:20260404T032230
CREATED:20220117T164507Z
LAST-MODIFIED:20220117T164507Z
UID:10083933-1644926400-1644930000@investinangus.com
SUMMARY:Tourism businesses: Managing your online reputation and why it’s even more important now
DESCRIPTION:We will look at: \n\nHow to manage your online reputation proactively\nHow to deal with customer or client feedback\, both positive and negative\nHow the importance of reputation has changed during the pandemic and what elements of reassurance have increased in importance\, such as cleanliness and health & safety measures?\nThe functionality some platforms have developed to cater for the change in visitor needs\nWhat other reassurance tools are available to tourism business such as GoodtoGo and Quality assurance schemes\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-managing-your-online-reputation-and-why-its-even-more-important-now-2/
CATEGORIES:Business Planning,COVID-19,Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T110000
DTEND;TZID=UTC:20220215T123000
DTSTAMP:20260404T032230
CREATED:20220209T155145Z
LAST-MODIFIED:20220209T155145Z
UID:10084094-1644922800-1644928200@investinangus.com
SUMMARY:Negotiation – Structuring Better Outcomes
DESCRIPTION:FSB Merseyside and Cheshire is delighted to welcome back Clemorton Training and Development’s Stuart Maddocks for the third in our series of events on leading more effectively post-lockdown. \n\nEvent details\nNegotiation – Structuring Better Outcomes will explore how – although people negotiate all the time without being aware of it – formal negotiation and bargaining skills can be learned through experience and practice. \nIt will consider why experience counts – knowing what to say and when\, when to make concessions and when not to\, and generally how to mould a situation to suit your aims. Our interactive session will help those delegates at all levels improve their chances of successful outcomes. \nThe event follows the popular ‘Sales as the DNA of Your Business’ and ‘Lighting the Motivation Inside Your People and Customers\,’ designed to help you get the best out of your team and yourself during these challenging times\, as well as better respond to customers and suppliers.
URL:https://investinangus.com/event/negotiation-structuring-better-outcomes/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T100000
DTEND;TZID=UTC:20220215T120000
DTSTAMP:20260404T032230
CREATED:20220117T164410Z
LAST-MODIFIED:20220117T164410Z
UID:10083931-1644919200-1644926400@investinangus.com
SUMMARY:Go green to grow your business
DESCRIPTION:This webinar will cover a variety of areas\, from “what have we learned from Covid?” through to “understanding your new greener customer”\, to “reducing your costs and upping your sales”\, highlighting where profit can be generated from developing your businesses green credentials. \nWe will look at: \n\nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nTop tips for going green
URL:https://investinangus.com/event/go-green-to-grow-your-business-7/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220214T180000
DTEND;TZID=UTC:20220214T200000
DTSTAMP:20260404T032230
CREATED:20220117T164942Z
LAST-MODIFIED:20220117T164942Z
UID:10083945-1644861600-1644868800@investinangus.com
SUMMARY:How to do Market Research and The Secret to Marketing Success for Your Business
DESCRIPTION:This webinar aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/how-to-do-market-research-and-the-secret-to-marketing-success-for-your-business-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220214T140000
DTEND;TZID=UTC:20220214T160000
DTSTAMP:20260404T032230
CREATED:20211213T111150Z
LAST-MODIFIED:20211213T111150Z
UID:10083736-1644847200-1644854400@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup Goal conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220214T113000
DTEND;TZID=UTC:20220214T130000
DTSTAMP:20260404T032230
CREATED:20211213T111110Z
LAST-MODIFIED:20211213T111110Z
UID:10083734-1644838200-1644843600@investinangus.com
SUMMARY:Webinars\, live streams\, and video conferences: Running a business remotely
DESCRIPTION:There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar\, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: \n\nWhat webinars\, live streams and video conferences are and what is right for your business\nCase studies and examples of how they are used\nAn overview of the tools and platforms currently available
URL:https://investinangus.com/event/webinars-live-streams-and-video-conferences-running-a-business-remotely-13/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220211T120000
DTEND;TZID=UTC:20220211T130000
DTSTAMP:20260404T032230
CREATED:20220117T164838Z
LAST-MODIFIED:20220117T164838Z
UID:10083943-1644580800-1644584400@investinangus.com
SUMMARY:Tourism businesses: Make Instagram work for you
DESCRIPTION:Do you want to make Instagram work harder and deliver more for you? Use it to create inspiration for your visitor and increase the awareness of your brand. \nWe’ll help you: \n\nSee if Instagram will grow your business\nUnderstand that tourism is uniquely suited to Instagram and what elements can be used to drive the best engagement and conversion\nUnderstand how best to use its functionality to create the best content\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-make-instagram-work-for-you/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220211T100000
DTEND;TZID=UTC:20220211T120000
DTSTAMP:20260404T032230
CREATED:20220117T164752Z
LAST-MODIFIED:20220117T164752Z
UID:10083941-1644573600-1644580800@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220210T180000
DTEND;TZID=UTC:20220210T200000
DTSTAMP:20260404T032230
CREATED:20220110T111509Z
LAST-MODIFIED:20220110T111509Z
UID:10083882-1644516000-1644523200@investinangus.com
SUMMARY:How to Write a Business Plan and why you need one
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan
URL:https://investinangus.com/event/how-to-write-a-business-plan-and-why-you-need-one-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220210T140000
DTEND;TZID=UTC:20220210T153000
DTSTAMP:20260404T032230
CREATED:20211213T111031Z
LAST-MODIFIED:20211213T111031Z
UID:10083732-1644501600-1644507000@investinangus.com
SUMMARY:Enhance your business with digital
DESCRIPTION:Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online\, using social media channels and much more. \nWe will cover: \n\nThe opportunities and benefits that doing more digitally could offer your business\nWebsites and ecommerce\nContent marketing and key digital channels\, including social media\, search and email\nOpportunities with cloud computing\nRemote working tools\nThe importance of cyber resilience
URL:https://investinangus.com/event/enhance-your-business-with-digital-12/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220210T100000
DTEND;TZID=UTC:20220210T120000
DTSTAMP:20260404T032230
CREATED:20220117T164716Z
LAST-MODIFIED:20220117T164716Z
UID:10083939-1644487200-1644494400@investinangus.com
SUMMARY:Writing a business plan – Why it's essential for ALL businesses
DESCRIPTION:Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. \nWe will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs. \nWe will cover: \n\nThe business plan structure\nWhat should be included within each section\nWhen and how to use a business plan\nThe connections (and importance) between the words and the numbers\nHow to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/writing-a-business-plan-why-its-essential-for-all-businesses-18/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220210T100000
DTEND;TZID=UTC:20220210T110000
DTSTAMP:20260404T032230
CREATED:20220209T155040Z
LAST-MODIFIED:20220209T155040Z
UID:10084092-1644487200-1644490800@investinangus.com
SUMMARY:Building a circular economy
DESCRIPTION:All businesses will be impacted by the need to become circular eventually\, and it is expected that businesses that show leadership and innovation will make significant economic gains at the expense of those who do not embrace the changes. Circular Economy concepts involve every element of a product or service\, from its design right through to its disposal or regeneration. \n\nEvent Details\nWe are passionate about the Circular Economy (CE).* By becoming more circular\, businesses can be more resilient\, competitive and resource-efficient. SMEs have become increasingly aware of the benefits associated with resource efficiency. However\, most SMEs have limited resources and do not see CE as a priority nor do they perceive its benefits. \n*A circular economy is “a model of production and consumption\, which involves sharing\, leasing\, reusing\, repairing\, refurbishing and recycling existing materials and products as long as possible”. \nThis webinar will focus on the viewpoint of the SME; why going circular is important to business now\, providing real life examples of businesses that have made the change and felt the positive impact of that change. There will be links to free resources along with some hints and tips for small changes that can be implemented immediately. We will also detail further learning available through the University of Exeter Centre for Circular Economy.
URL:https://investinangus.com/event/building-a-circular-economy/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220210T090000
DTEND;TZID=UTC:20220210T170000
DTSTAMP:20260404T032230
CREATED:20220131T111340Z
LAST-MODIFIED:20220131T111340Z
UID:10084022-1644483600-1644512400@investinangus.com
SUMMARY:Meet the Adviser - General Surgery
DESCRIPTION:Whether you are thinking about starting a business or you have already started one\, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. \nWe have slots throughout the day and you will be matched up with an adviser that suits whichever stage of running a business you are at. \nThese surgeries are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/meet-the-adviser-general-surgery-2/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220209T140000
DTEND;TZID=UTC:20220209T160000
DTSTAMP:20260404T032230
CREATED:20220117T164045Z
LAST-MODIFIED:20220117T164045Z
UID:10083929-1644415200-1644422400@investinangus.com
SUMMARY:Starting a business: Everything you need to know
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers\, the problems your business can solve for them and how you can do that better than the competition. Once that is clear\, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader\, partnership\, or limited company). \nWe will look at: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – to develop an understanding of your market\, who your customers are\, understanding your competition and what the trends are within your chosen field.\nBusiness structure – what are the main business structures? How to decide which is right for you and how to register as a business.\nCreating your start-up action plan – an outline.
URL:https://investinangus.com/event/starting-a-business-everything-you-need-to-know-20/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220209T093000
DTEND;TZID=UTC:20220209T130000
DTSTAMP:20260404T032230
CREATED:20220105T160526Z
LAST-MODIFIED:20220105T160526Z
UID:10083856-1644399000-1644411600@investinangus.com
SUMMARY:International E-Commerce: Develop Your Digital Strategy Masterclass
DESCRIPTION:Strategy is critical to success in any project \, digital projects have a high failure rate so even more critical your business is focused. \nAbout this event\nInternational expansion can at first be a daunting prospect but is always helped by having a clear plan to follow. We will introduce you to the key components needed to create your own International Digital Strategy \nRoddy Maclean -Presenter\nRoddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce businesses from start-up to maturity in markets including the UK\, France\, Italy\, the US and China and in his last corporate role spent 7 years as the Global Head of E-Commerce and Digital Marketing for a $120M\, US Internet Retailer Top 200 e-commerce business. \nIn recent years\, Roddy has established two successful new ventures\, Feral\, a digital marketing and e-commerce consultancy helping brands to produce authentic pillar marketing content and building high performance websites and an e-commerce retail business selling home décor products. This business is now a key player in the UK home interiors market.
URL:https://investinangus.com/event/international-e-commerce-develop-your-digital-strategy-masterclass/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220209T093000
DTEND;TZID=UTC:20220209T113000
DTSTAMP:20260404T032230
CREATED:20220110T111328Z
LAST-MODIFIED:20220110T111328Z
UID:10083880-1644399000-1644406200@investinangus.com
SUMMARY:Psychological Safety in the Workplace
DESCRIPTION:Business Gateway\, in partnership with Skills Development Scotland\, is here to support you to develop your workforce. This webinar will be run by Laura Royale on behalf of SDS. \nIn this comprehensive workshop\, you will learn the importance of psychological safety for effectiveness and performance for individuals and the team. Learning the value of psychological safety enables higher levels of collaboration\, innovation\, and performance. \nFind out how to shape and foster psychological safety through engaging communication skills\, and great conversational coaching and feedback skills to enhance wellbeing and strengthen commitment and engagement. \nYou’ll come away knowing how to strengthen awareness and management of self and others by developing your emotional intelligence skills and identifying and solving problems before they occur. \nYour action plan will include: \nActionable steps to shape and foster psychological safety for your work teams. \nWhat you will need to put into practice following this session. \nWhat support you need and where you can find it.
URL:https://investinangus.com/event/psychological-safety-in-the-workplace/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220208T140000
DTEND;TZID=UTC:20220208T160000
DTSTAMP:20260404T032230
CREATED:20211213T110903Z
LAST-MODIFIED:20211213T110903Z
UID:10083728-1644328800-1644336000@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you right from the beginning of website building. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content.\nCreate your brand’s visual identity online\, your site’s blueprint and how you can structure your site map.\nWhat’s involved in registering and maintaining your site content and options for hosting it.\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220208T140000
DTEND;TZID=UTC:20220208T150000
DTSTAMP:20260404T032230
CREATED:20220117T164004Z
LAST-MODIFIED:20220117T164004Z
UID:10083927-1644328800-1644332400@investinangus.com
SUMMARY:Tourism businesses: Make your website work for your customers – Best practice in user experience (UX)
DESCRIPTION:Your website is your shop window to the world\, so it’s important to provide a great user experience (UX). Get top tips & best practice to help you attract customers. \nThis webinar will cover: \n\nThe importance of knowing your online users’ experience\nGreat examples of making user experience work\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-make-your-website-work-for-your-customers-best-practice-in-user-experience-ux/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220208T100000
DTEND;TZID=UTC:20220208T120000
DTSTAMP:20260404T032230
CREATED:20211213T104031Z
LAST-MODIFIED:20211213T104031Z
UID:10083726-1644314400-1644321600@investinangus.com
SUMMARY:Online user experience: How to analyse it and improve it
DESCRIPTION:In this webinar you will discover and define your business goals\, design a user-friendly experience and learn how to test and launch your online platform. \nOnce you have completed this webinar you will know more about how to continuously maintain and improve your digital platform\, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.
URL:https://investinangus.com/event/online-user-experience-how-to-analyse-it-and-improve-it-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220207T180000
DTEND;TZID=UTC:20220207T200000
DTSTAMP:20260404T032230
CREATED:20211213T103951Z
LAST-MODIFIED:20211213T103951Z
UID:10083724-1644256800-1644264000@investinangus.com
SUMMARY:Start-Up: Awareness
DESCRIPTION:The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance.  \nThis webinar is for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/start-up-awareness-2/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220207T140000
DTEND;TZID=UTC:20220207T160000
DTSTAMP:20260404T032230
CREATED:20211213T103911Z
LAST-MODIFIED:20211213T103911Z
UID:10083722-1644242400-1644249600@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:In this webinar you will: \n– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. \n– Better understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact. \n– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are. \n– Understand the power of Facebook advertising\, and other selling options available to you.
URL:https://investinangus.com/event/facebook-for-business-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220207T113000
DTEND;TZID=UTC:20220207T130000
DTSTAMP:20260404T032230
CREATED:20211213T103833Z
LAST-MODIFIED:20211213T103833Z
UID:10083720-1644233400-1644238800@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you\, as well as the mix of social media platforms you can choose from. \nWe will cover: \n\nStrategy\, ad content guidelines and ad sizes\nKeyword planning\, tracking and analysis to optimise your campaigns.\nYou will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns\nPinpoint areas for improvement and be on top of legal guidelines.
URL:https://investinangus.com/event/paid-for-advertising-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220207T093000
DTEND;TZID=UTC:20220207T163000
DTSTAMP:20260404T032230
CREATED:20220112T165255Z
LAST-MODIFIED:20220112T165255Z
UID:10083891-1644226200-1644251400@investinangus.com
SUMMARY:Complete Storytelling - Dundee Workshop
DESCRIPTION:This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits\, recommendations and increased secondary spend. \nComplete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe\, supported and inspiring environment. Using performance techniques\, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters. \nOver the course of the training\, attendees will learn how the power of your story can motivate staff\, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage\, sell and create brand loyalty. \nCost: The delegate fee is £50\, inclusive of VAT. \nVenue:  This event will be held in Dundee\, at Verdant Works.
URL:https://investinangus.com/event/complete-storytelling-dundee-workshop/
LOCATION:Verdant Works\, West Henderson's Wynd\, Dundee\, DD1 5BT
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220203T140000
DTEND;TZID=UTC:20220203T160000
DTSTAMP:20260404T032230
CREATED:20220117T163803Z
LAST-MODIFIED:20220117T163803Z
UID:10083925-1643896800-1643904000@investinangus.com
SUMMARY:Taking a strategic approach to developing your business
DESCRIPTION:The webinar is practical\, and outcomes driven. \nContent will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments. \nTopics covered during the webinar will include: \n\nLooking at your business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nYou will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/taking-a-strategic-approach-to-developing-your-business-4/
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR