BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20220310T100000
DTEND;TZID=UTC:20220310T110000
DTSTAMP:20260403T234119
CREATED:20220228T103351Z
LAST-MODIFIED:20220228T103351Z
UID:10084235-1646906400-1646910000@investinangus.com
SUMMARY:Making Graduate Apprenticeships Work for Employers
DESCRIPTION:Are you an employer that wants to take on your first apprentice\, but are struggling with the process? Need quick\, tailored support specifically for Graduate Apprenticeships? Check this out. \nScottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers\, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022\, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people\, business and economy. \nOn this “”Graduate Apprenticeships: How to take action”” webinar we will take a look at the necessary steps you need to take\, as an employer\, to successfully recruit your first Graduate Apprentice. Expect to learn about: where to find a suitable framework and the learning providers who deliver; finding a suitable candidate that aligns to your business need/values; setting a project that works for you and your employee; how to mentor and support the learner on their journey and much more.
URL:https://investinangus.com/event/making-graduate-apprenticeships-work-for-employers/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220310T093000
DTEND;TZID=UTC:20220310T113000
DTSTAMP:20260403T234119
CREATED:20220221T095422Z
LAST-MODIFIED:20220221T095422Z
UID:10084174-1646904600-1646911800@investinangus.com
SUMMARY:Bookkeeping and finance: The essentials for business
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including developing basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAfter this webinar\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand how you can fund your business
URL:https://investinangus.com/event/bookkeeping-and-finance-the-essentials-for-business-20/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T180000
DTEND;TZID=UTC:20220309T200000
DTSTAMP:20260403T234119
CREATED:20220216T113419Z
LAST-MODIFIED:20220216T113419Z
UID:10084130-1646848800-1646856000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T140000
DTEND;TZID=UTC:20220309T153000
DTSTAMP:20260403T234119
CREATED:20220221T095220Z
LAST-MODIFIED:20220221T095220Z
UID:10084172-1646834400-1646839800@investinangus.com
SUMMARY:Enhance your business with digital
DESCRIPTION:Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online\, using social media channels and much more. \nWe will cover: \n\nThe opportunities and benefits that doing more digitally could offer your business\nWebsites and ecommerce\nContent marketing and key digital channels\, including social media\, search and email\nOpportunities with cloud computing\nRemote working tools\nThe importance of cyber resilience
URL:https://investinangus.com/event/enhance-your-business-with-digital-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T140000
DTEND;TZID=UTC:20220309T150000
DTSTAMP:20260403T234119
CREATED:20220228T103312Z
LAST-MODIFIED:20220228T103312Z
UID:10084233-1646834400-1646838000@investinangus.com
SUMMARY:Making Apprenticeships Work for Diversity
DESCRIPTION:Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers\, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022\, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people\, business and economy. \nOn this “Equalities – Taking Positive Action in Recruitment through Apprenticeships” webinar we will take a look at the steps you can take\, as an employer\, to take Positive Action in recruiting Apprentices. You will hear from our equalities team on the support available to employers and from an employer SDS supported to successfully target and recruit MA’s/GA’s to improve the gender and ethnicity balance of their workforce\, the results and how they continuing to use this advice and partnerships.
URL:https://investinangus.com/event/making-apprenticeships-work-for-diversity/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T100000
DTEND;TZID=UTC:20220309T120000
DTSTAMP:20260403T234119
CREATED:20220216T113344Z
LAST-MODIFIED:20220216T113344Z
UID:10084128-1646820000-1646827200@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup Goal conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T100000
DTEND;TZID=UTC:20220309T110000
DTSTAMP:20260403T234119
CREATED:20220228T103228Z
LAST-MODIFIED:20220228T103228Z
UID:10084231-1646820000-1646823600@investinangus.com
SUMMARY:Making Modern Apprenticeships Work for Employers
DESCRIPTION:Are you an employer that wants to take on your first apprentice\, but are struggling with the process? Need quick\, tailored support specifically for Modern Apprenticeships? Check this out. \nScottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers\, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022\, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people\, business and economy. \nOn this “”Modern Apprenticeships: How to take action”” webinar we will take a look at the necessary steps you need to take\, as an employer\, to successfully recruit your first Modern Apprentice. Expect to learn about: where to find a suitable framework and the learning providers who deliver; finding a suitable candidate that aligns to your business need/values; setting a project that works for you and your employee; how to mentor and support the learner on their journey and much more.
URL:https://investinangus.com/event/making-modern-apprenticeships-work-for-employers/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T090000
DTEND;TZID=UTC:20220309T170000
DTSTAMP:20260403T234119
CREATED:20220131T111839Z
LAST-MODIFIED:20220131T111839Z
UID:10084036-1646816400-1646845200@investinangus.com
SUMMARY:Meet The Adviser - General Surgery
DESCRIPTION:Whether you are thinking about starting a business or you have already started one\, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. \nWe have slots throughout the day and you will be matched up with an adviser that suits whichever stage of running a business you are at.
URL:https://investinangus.com/event/meet-the-adviser-general-surgery-5/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T180000
DTEND;TZID=UTC:20220308T210000
DTSTAMP:20260403T234119
CREATED:20220207T162552Z
LAST-MODIFIED:20220207T162552Z
UID:10084069-1646762400-1646773200@investinangus.com
SUMMARY:Retail Recharge Series - The Power of Great Customer Service in your Retail Business
DESCRIPTION:Great customer service is critical to any retail business. This workshop will look at the levels of customer service expected/required and how this directly relates to the generation of increased sales and profit. It will help you to understand how to interact on a personal level with your customer (despite online sales increasing\, the majority of retail transactions are still face to face). \nWe will look at body language and communication skills\, recruitment\, training and coaching\, to ensure that you and your team understand and have the skills to deliver the level of service to match your brand image. This in turn will develop customer loyalty and provide the foundation for growing your customer base and increasing sales/profits. \nThe workshop will cover the following: \n\nUnderstanding you customer\nDefinition of great customer service\nHow body language and natural communication can influence sales\nWhy levels of customer service and communication need to reflect the business brand image.\n\nThis event is for businesses in Dundee\, Angus and Perthshire.
URL:https://investinangus.com/event/retail-recharge-series-the-power-of-great-customer-service-in-your-retail-business/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T180000
DTEND;TZID=UTC:20220308T200000
DTSTAMP:20260403T234119
CREATED:20220221T095142Z
LAST-MODIFIED:20220221T095142Z
UID:10084170-1646762400-1646769600@investinangus.com
SUMMARY:Starting a business: Everything you need to know
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers\, the problems your business can solve for them and how you can do that better than the competition. Once that is clear\, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader\, partnership\, or limited company). \nWe will look at: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – to develop an understanding of your market\, who your customers are\, understanding your competition and what the trends are within your chosen field.\nBusiness structure – what are the main business structures? How to decide which is right for you and how to register as a business.\nCreating your start-up action plan – an outline.
URL:https://investinangus.com/event/starting-a-business-everything-you-need-to-know-22/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T140000
DTEND;TZID=UTC:20220308T160000
DTSTAMP:20260403T234119
CREATED:20220228T102449Z
LAST-MODIFIED:20220228T102449Z
UID:10084224-1646748000-1646755200@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T113000
DTEND;TZID=UTC:20220308T130000
DTSTAMP:20260403T234119
CREATED:20220125T114151Z
LAST-MODIFIED:20220125T114151Z
UID:10084011-1646739000-1646744400@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 2
DESCRIPTION:In part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nWe will cover: \n\nThe ways you can optimise these factors\nhow to keep up with future changes in the algorithms that search engines use\nHow to use tools and plug-ins such as Google Search Console\, Google My Business and robots.txt.\nA practical demonstration of how to avoid ‘violations’ and their consequent penalties\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway. \nThis webinar will be held on Microsoft Teams.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-2-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T100000
DTEND;TZID=UTC:20220308T110000
DTSTAMP:20260403T234119
CREATED:20220228T103148Z
LAST-MODIFIED:20220228T103148Z
UID:10084229-1646733600-1646737200@investinangus.com
SUMMARY:Making Foundation Apprenticeships Work for Employers
DESCRIPTION:Are you an employer that wants to support your first apprentice\, but are struggling with the process? Need quick\, tailored support specifically for Foundation Apprenticeships? Check this out. \nScottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers\, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022\, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people\, business and economy. \nOn this “”Foundation Apprenticeships: How to take action”” webinar we will take a look at the necessary steps you need to take\, as an employer\, to successfully recruit your first Foundation Apprentice. Expect to learn about: where to find a suitable framework and the learning providers who deliver; finding a suitable candidate that aligns to your business need/values; setting a project that works for you and the learner; how to mentor and support the learner on their journey and much more.
URL:https://investinangus.com/event/making-foundation-apprenticeships-work-for-employers/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T180000
DTEND;TZID=UTC:20220307T200000
DTSTAMP:20260403T234119
CREATED:20211220T162016Z
LAST-MODIFIED:20211220T162016Z
UID:10083816-1646676000-1646683200@investinangus.com
SUMMARY:Start-Up: Business Planning
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan
URL:https://investinangus.com/event/start-up-business-planning-3/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T180000
DTEND;TZID=UTC:20220307T193000
DTSTAMP:20260403T234119
CREATED:20220221T095100Z
LAST-MODIFIED:20220221T095100Z
UID:10084168-1646676000-1646681400@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you\, as well as the mix of social media platforms you can choose from. \nWe will cover: \n\nStrategy\, ad content guidelines and ad sizes\nKeyword planning\, tracking and analysis to optimise your campaigns.\nYou will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns\nPinpoint areas for improvement and be on top of legal guidelines.
URL:https://investinangus.com/event/paid-for-advertising-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T140000
DTEND;TZID=UTC:20220307T160000
DTSTAMP:20260403T234119
CREATED:20220216T113050Z
LAST-MODIFIED:20220216T113050Z
UID:10084126-1646661600-1646668800@investinangus.com
SUMMARY:Online user experience: How to analyse it and improve it
DESCRIPTION:In this webinar you will discover and define your business goals\, design a user-friendly experience and learn how to test and launch your online platform. \nOnce you have completed this webinar you will know more about how to continuously maintain and improve your digital platform\, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.
URL:https://investinangus.com/event/online-user-experience-how-to-analyse-it-and-improve-it-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T100000
DTEND;TZID=UTC:20220307T120000
DTSTAMP:20260403T234119
CREATED:20220216T113014Z
LAST-MODIFIED:20220216T113014Z
UID:10084124-1646647200-1646654400@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:In this webinar you will: \n– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. \n– Better understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact. \n– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are. \n– Understand the power of Facebook advertising\, and other selling options available to you.
URL:https://investinangus.com/event/facebook-for-business-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T100000
DTEND;TZID=UTC:20220307T110000
DTSTAMP:20260403T234119
CREATED:20220228T103057Z
LAST-MODIFIED:20220228T103057Z
UID:10084227-1646647200-1646650800@investinangus.com
SUMMARY:Apprenticeships work for your business
DESCRIPTION:Employers that want to find new talent\, develop their workforce and build skills they need now\, for a sustainable future should join this one hour webinar to find out how apprenticeships can offer the solution. \n• Hear from other employers and their apprentices about the benefits of apprenticeships\n• Find out from experts about the practical support available to recruit or upskill existing employees through apprenticeships\n• Learn how Foundation\, Modern and Graduate Apprenticeships can support employee progression and skills development \nThis event is for employers of all sizes and sectors across Scotland to find out how Scottish Apprenticeships can work for their business. \nPanelists include Scottish Power Energy Networks\, Sitekit\, Pulsion Technology and West Highland College UHI. \nHosted by the Scottish Apprenticeship Advisory Board\, in partnership with Scottish Training Federation\, Scottish Chamber of Commerce\, Federation of Small Businesses Scotland and Skills Development Scotland. \nScottish Apprenticeships are backed by the Scottish Government and play a key role in its work to support Scotland’s people and the economy\, including the Young Person’s Guarantee.
URL:https://investinangus.com/event/apprenticeships-work-for-your-business/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220304T130000
DTEND;TZID=UTC:20220304T143000
DTSTAMP:20260403T234119
CREATED:20220125T114109Z
LAST-MODIFIED:20220125T114109Z
UID:10084009-1646398800-1646404200@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings. \nThis first session will show you how search engines work\, the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll also learn how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you can use that information to increase your ranking in results pages. \nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway. \nThis webinar will be held on Microsoft Teams.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220304T093000
DTEND;TZID=UTC:20220304T123000
DTSTAMP:20260403T234119
CREATED:20211220T161919Z
LAST-MODIFIED:20211220T161919Z
UID:10083814-1646386200-1646397000@investinangus.com
SUMMARY:Digital Coaching Session from DigitalBoost: Setting Up a New Website on WordPress
DESCRIPTION:A hands on practical session for people who are ready to set up their new website and want to use WordPress to do so. We will work you through the actions required. \nWe will demonstrate\, step by step\, how to set up a WordPress website. You should be prepared to go through these steps\, at least partially\, with us.
URL:https://investinangus.com/event/digital-coaching-session-from-digitalboost-setting-up-a-new-website-on-wordpress/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220303T180000
DTEND;TZID=UTC:20220303T200000
DTSTAMP:20260403T234119
CREATED:20220216T112937Z
LAST-MODIFIED:20220216T112937Z
UID:10084122-1646330400-1646337600@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:This workshop aims to make you aware of the various requirements involved in setting up a business. \nThe workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThis webinar is for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220303T180000
DTEND;TZID=UTC:20220303T200000
DTSTAMP:20260403T234119
CREATED:20211220T161834Z
LAST-MODIFIED:20211220T161834Z
UID:10083812-1646330400-1646337600@investinangus.com
SUMMARY:Start-Up: Awareness
DESCRIPTION:This workshop aims to make you aware of the various requirements involved in setting up a business. \nThe workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance.  \nThis webinar is for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/start-up-awareness-3/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220303T173000
DTEND;TZID=UTC:20220303T193000
DTSTAMP:20260403T234119
CREATED:20220221T095018Z
LAST-MODIFIED:20220221T095018Z
UID:10084166-1646328600-1646335800@investinangus.com
SUMMARY:Go green to grow your business
DESCRIPTION:This webinar will cover a variety of areas\, from “what have we learned from Covid?” through to “understanding your new greener customer”\, to “reducing your costs and upping your sales”\, highlighting where profit can be generated from developing your businesses green credentials. \nWe will look at: \n\nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nTop tips for going green
URL:https://investinangus.com/event/go-green-to-grow-your-business-8/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220303T140000
DTEND;TZID=UTC:20220303T160000
DTSTAMP:20260403T234119
CREATED:20220216T112831Z
LAST-MODIFIED:20220216T112831Z
UID:10084120-1646316000-1646323200@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, how it relates to other platforms\, and the relative benefits of sponsored posts\, as well as how to create them. \nYou will also learn about: \n\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.
URL:https://investinangus.com/event/twitter-for-business-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220303T100000
DTEND;TZID=UTC:20220303T120000
DTSTAMP:20260403T234119
CREATED:20220221T094939Z
LAST-MODIFIED:20220221T094939Z
UID:10084164-1646301600-1646308800@investinangus.com
SUMMARY:Marketing your business on a budget
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.\nIdentifying Marketing Priorities and using these to reshape your business.\nThe Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding and the power of of a clear focus and creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.
URL:https://investinangus.com/event/marketing-your-business-on-a-budget-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220303T090000
DTEND;TZID=UTC:20220303T170000
DTSTAMP:20260403T234119
CREATED:20220131T111801Z
LAST-MODIFIED:20220131T111801Z
UID:10084034-1646298000-1646326800@investinangus.com
SUMMARY:Meet The Adviser - General Surgery
DESCRIPTION:Whether you are thinking about starting a business or you have already started one\, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. \nWe have slots throughout the day and you will be matched up with an adviser that suits whichever stage of running a business you are at.
URL:https://investinangus.com/event/meet-the-adviser-general-surgery-4/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220302T180000
DTEND;TZID=UTC:20220302T200000
DTSTAMP:20260403T234119
CREATED:20211220T161747Z
LAST-MODIFIED:20211220T161747Z
UID:10083810-1646244000-1646251200@investinangus.com
SUMMARY:Bookkeeping
DESCRIPTION:This workshop will explain: \n\nwhat financial records are needed\nthe broad principles and procedures of accounting systems\nhow to choose accounting systems – both manual and computerised\nwhich financial statements and statutory returns are relevant to your business\ndifferent accounting periods and financial years\nhow to use financial records for monitoring the financial state of your business\ncash flow forecasting\, profit and loss statements as well as what they should contain\nwhat financial measures and forecasts are needed by your business\nwhat information on financial record keeping is available and from whom\n\nBy the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.
URL:https://investinangus.com/event/bookkeeping-17/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220302T140000
DTEND;TZID=UTC:20220302T153000
DTSTAMP:20260403T234119
CREATED:20220221T094854Z
LAST-MODIFIED:20220221T094854Z
UID:10084162-1646229600-1646235000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. \nWe will cover: \n\nSetting measurable goals\, establishing what your customers are looking for and competitor analysis.\nDeveloping your brand\nContent strategy\nPrioritising digital channels\nMarketing communications planning and evaluation
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220302T110000
DTEND;TZID=UTC:20220302T130000
DTSTAMP:20260403T234119
CREATED:20220221T094628Z
LAST-MODIFIED:20220221T094628Z
UID:10084160-1646218800-1646226000@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220301T140000
DTEND;TZID=UTC:20220301T160000
DTSTAMP:20260403T234119
CREATED:20220221T094547Z
LAST-MODIFIED:20220221T094547Z
UID:10084158-1646143200-1646150400@investinangus.com
SUMMARY:Creating value for your customers
DESCRIPTION:It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar\, you will understand the key steps you can take now to understand\, create and improve your value proposition. \nTopics covered include: \n\nHow to create value for your customers\nThe Value Proposition Canvas\nUnderstanding and maximising your value proposition\nThe Customer Journey Concept\nCustomer segments\, needs\, pains and gains
URL:https://investinangus.com/event/creating-value-for-your-customers-8/
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR