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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220927T140000
DTEND;TZID=UTC:20220927T160000
DTSTAMP:20260404T091639
CREATED:20220822T111331Z
LAST-MODIFIED:20220822T111331Z
UID:10085314-1664287200-1664294400@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-4/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220927T100000
DTEND;TZID=UTC:20220927T120000
DTSTAMP:20260404T091639
CREATED:20220822T111215Z
LAST-MODIFIED:20220822T111215Z
UID:10085312-1664272800-1664280000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220926T180000
DTEND;TZID=UTC:20220926T200000
DTSTAMP:20260404T091639
CREATED:20220822T111129Z
LAST-MODIFIED:20220822T111129Z
UID:10085310-1664215200-1664222400@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220926T140000
DTEND;TZID=UTC:20220926T160000
DTSTAMP:20260404T091639
CREATED:20220822T111042Z
LAST-MODIFIED:20220822T111042Z
UID:10085308-1664200800-1664208000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220926T100000
DTEND;TZID=UTC:20220926T110000
DTSTAMP:20260404T091639
CREATED:20220822T111003Z
LAST-MODIFIED:20220822T111003Z
UID:10085306-1664186400-1664190000@investinangus.com
SUMMARY:Learning Zone - How to run a more efficient business
DESCRIPTION:We will explore they ways you can improve your efficiency with the least business impact and at a low cost\, covering: \n\nGovernance and process\nGood financial management\nUnderstanding your sales and costs\nTargeting only profitable customers\nReducing stock\nCutting wastage (process\, people\, and projects)
URL:https://investinangus.com/event/learning-zone-how-to-run-a-more-efficient-business-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220923T140000
DTEND;TZID=UTC:20220923T160000
DTSTAMP:20260404T091639
CREATED:20220822T110915Z
LAST-MODIFIED:20220822T110915Z
UID:10085304-1663941600-1663948800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-4/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220923T120000
DTEND;TZID=UTC:20220923T140000
DTSTAMP:20260404T091639
CREATED:20220822T110820Z
LAST-MODIFIED:20220822T110820Z
UID:10085302-1663934400-1663941600@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220922T140000
DTEND;TZID=UTC:20220922T160000
DTSTAMP:20260404T091639
CREATED:20220822T110707Z
LAST-MODIFIED:20220822T110707Z
UID:10085300-1663855200-1663862400@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220922T120000
DTEND;TZID=UTC:20220922T130000
DTSTAMP:20260404T091639
CREATED:20220906T134432Z
LAST-MODIFIED:20220906T134432Z
UID:10085411-1663848000-1663851600@investinangus.com
SUMMARY:Healthy Working Lives - Attract and Retain Staff
DESCRIPTION:This event will focus on topics within the workplace (flexibility\, mental health\, etc). You’ll be made aware of potential issues\, solutions through the support available\, and benefits of implementing such policies. \nThrough our interview-style event\, Healthy Working Lives will explain the latest trends they are seeing in the workplace. The floor will then be opened for attendees to have the opportunity to ask the experts their own questions. \nYou’ll leave this event with a new resource for information\, in Healthy Working Lives\, that you can utilise for future guidance.
URL:https://investinangus.com/event/healthy-working-lives-attract-and-retain-staff/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220922T100000
DTEND;TZID=UTC:20220922T120000
DTSTAMP:20260404T091639
CREATED:20220822T110044Z
LAST-MODIFIED:20220822T110044Z
UID:10085298-1663840800-1663848000@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-4/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220922T093000
DTEND;TZID=UTC:20220922T130000
DTSTAMP:20260404T091639
CREATED:20220829T093216Z
LAST-MODIFIED:20220829T093216Z
UID:10085353-1663839000-1663851600@investinangus.com
SUMMARY:ETAG travel trade ready workshop
DESCRIPTION:Trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade product is\, as well as how to market to the travel trade. \nAside from sharing some key industry insights and trends\, they will be drawing on the experience of industry professionals and Edinburgh businesses already working effectively with the travel trade. \nWorking with the travel trade can provide your business with access to domestic and international visitors coming to the city\, generate new revenue streams and help achieve some key advance bookings. It is a worthwhile journey but does need a concentrated focus. \nIf you are new to working with the travel trade or want to refresh your memory come and join us for our in-person Travel Trade Ready Workshop where we will explore: \n* Who are the travel trade \n* Why work with the travel trade \n* How to work with the travel trade \n* Top Tips for working with the travel trade
URL:https://investinangus.com/event/etag-travel-trade-ready-workshop/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220922T090000
DTEND;TZID=UTC:20220922T170000
DTSTAMP:20260404T091639
CREATED:20220621T092425Z
LAST-MODIFIED:20220621T092425Z
UID:10084894-1663837200-1663866000@investinangus.com
SUMMARY:Cybersecurity: 1-2-1 Surgery Sessions
DESCRIPTION:Following our Cybersecurity: Helping You Stay Safe Online webinar. \nStephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your systems and website are secure. \nStephen can discuss; The importance of Backups\, Basic Malware protection\, Protecting Mobile devices\, What are VPNs\, How to avoid phishing scams as well as Good Password practice Passwords. \nOnce you have booked your free space online\, one of our team will be in touch to discuss an appointment time with you and send you further information. \nThese appointments are aimed at businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/cybersecurity-1-2-1-surgery-sessions/
CATEGORIES:Data Protection,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220922T090000
DTEND;TZID=UTC:20220922T163000
DTSTAMP:20260404T091639
CREATED:20220829T094626Z
LAST-MODIFIED:20220829T094626Z
UID:10085369-1663837200-1663864200@investinangus.com
SUMMARY:Building a Hydrogen Sector: the Scottish Supply Chain Event
DESCRIPTION:This event will help explore and highlight Scotland’s range of capabilities in hydrogen production and emerging opportunities in the sector. \nThe Scottish Government\, in partnership with Transport Scotland\, Scottish Enterprise\, Highlands and Islands Enterprise\, and South of Scotland Enterprise\, invite you to preregister for Building a Hydrogen Sector: The Scottish Supply Chain Event. \nScotland is well positioned to be a leading hydrogen nation in Europe\, with the potential to produce enough hydrogen for our own domestic use and for export. To support this transition\, the Scottish Government has set an ambition of 5 gigawatts (GW) of hydrogen production by 2030 and 25 GW by 2045. \nScotland’s developing hydrogen economy will require a strong domestic supply chain across the whole hydrogen value chain and strong international engagement. \nMany companies are already engaged or actively interested in hydrogen. This event will help explore and highlight Scotland’s range of capabilities in hydrogen production and emerging opportunities in the sector. \nThis large-scale event will be opened by a key note address from Michael Matheson\, Cabinet Secretary for Net Zero\, Energy and Transport\, and will bring together stakeholders from across the energy supply chain. \nFeatured at the conference will be guest speakers from across industry and government as well as practical panels\, networking and workshop sessions on a range of supply chain opportunities.
URL:https://investinangus.com/event/building-a-hydrogen-sector-the-scottish-supply-chain-event/
LOCATION:Edinburgh International Conference Centre\, 150 Morrison Street\, Edinburgh\, EH3 8EE
CATEGORIES:Green Economy,Networking,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220921T160000
DTEND;TZID=UTC:20220921T180000
DTSTAMP:20260404T091639
CREATED:20220811T144002Z
LAST-MODIFIED:20220811T144002Z
UID:10085223-1663776000-1663783200@investinangus.com
SUMMARY:Short-Terms Lets Regulations Roadshow
DESCRIPTION:In conjunction with Gilson Gray LLP\, the Association of Scotland’s Self-Caterers (ASSC) is launching a series of in-person and virtual events aimed at short-term let business operators\, stakeholders and industry professionals who want to understand the next steps for short-term let licensing regulations in Scotland. \nFiona Campbell\, Chief Executive of Association of Scotland’s Self-Caterers and Joanna Millar\, Legal Director with Gilson Gray LLP will outline you what you need to know about the new regulations and give you an opportunity to ask any questions that people have. \nThis is a virtual event for businesses in Angus and Perth & Kinross. \nAngus businesses can register for free using code ANGUS2022
URL:https://investinangus.com/event/short-terms-lets-regulations-roadshow/
CATEGORIES:Legislation,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220921T140000
DTEND;TZID=UTC:20220921T160000
DTSTAMP:20260404T091639
CREATED:20220822T105045Z
LAST-MODIFIED:20220822T105045Z
UID:10085296-1663768800-1663776000@investinangus.com
SUMMARY:Webinars\, live streams\, and video conferences: Running a business remotely
DESCRIPTION:There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar\, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: \n\nWhat webinars\, live streams and video conferences are and what is right for your business\nCase studies and examples of how they are used\nAn overview of the tools and platforms currently available
URL:https://investinangus.com/event/webinars-live-streams-and-video-conferences-running-a-business-remotely-20/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220921T140000
DTEND;TZID=UTC:20220921T160000
DTSTAMP:20260404T091639
CREATED:20220621T092325Z
LAST-MODIFIED:20220621T092325Z
UID:10084892-1663768800-1663776000@investinangus.com
SUMMARY:Cybersecurity : Helping you stay safe online
DESCRIPTION:If you’re starting out get the up to date info on how to make your website secure. If you have a growing business it can tumble overnight if your site or systems get hacked. If you handle data of any kind and we all do; attending this class will give you the key tools to ensure you are operating in a safe and secure manner. At this class you will learn \n\nThe importance of Backups\,\nBasic Malware protection\,\nProtecting Mobile devices\,\nWhat are VPNs\,\nHow to avoid phishing scams as well as Good Password practice Passwords\n\nThere will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. \nThis webinar is aimed at businesses based in Dundee\, Angus and Perth. 
URL:https://investinangus.com/event/cybersecurity-helping-you-stay-safe-online/
CATEGORIES:Data Protection,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220921T120000
DTEND;TZID=UTC:20220921T140000
DTSTAMP:20260404T091639
CREATED:20220822T104955Z
LAST-MODIFIED:20220822T104955Z
UID:10085294-1663761600-1663768800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220921T100000
DTEND;TZID=UTC:20220921T120000
DTSTAMP:20260404T091639
CREATED:20220822T104700Z
LAST-MODIFIED:20220822T104700Z
UID:10085292-1663754400-1663761600@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220920T170000
DTEND;TZID=UTC:20220920T190000
DTSTAMP:20260404T091639
CREATED:20220822T104601Z
LAST-MODIFIED:20220822T104601Z
UID:10085290-1663693200-1663700400@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-3/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220920T140000
DTEND;TZID=UTC:20220920T160000
DTSTAMP:20260404T091639
CREATED:20220822T104459Z
LAST-MODIFIED:20220822T104459Z
UID:10085288-1663682400-1663689600@investinangus.com
SUMMARY:Protect your business and data from hackers
DESCRIPTION:Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks\, and we will also direct you to available support to help you and your business. \nDuring the session will cover: \n\nCyber security and why it matters for businesses\nSteps to take to protect yourself including backups\, malware protection\, mobile devices\, VPNs\, firewalls\, passwords and more secure authentication to help avoid scams and fraud\nSimple ways to protect your website and social media from attack\nBasic good practice\, to prepare and understand what to do if the worst happens
URL:https://investinangus.com/event/protect-your-business-and-data-from-hackers-20/
CATEGORIES:Data Protection
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220920T110000
DTEND;TZID=UTC:20220920T120000
DTSTAMP:20260404T091639
CREATED:20220829T093828Z
LAST-MODIFIED:20220829T093828Z
UID:10085361-1663671600-1663675200@investinangus.com
SUMMARY:European Space Agency (ESA) Funding for Scottish Companies
DESCRIPTION:Scottish companies developing new products and services can join to learn about European Space Agency (ESA) funding. \nMeet the UK Regional Ambassador for Scotland\, hear about funding opportunities\, and learn about support available for Scottish applicants.
URL:https://investinangus.com/event/european-space-agency-esa-funding-for-scottish-companies/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220920T100000
DTEND;TZID=UTC:20220920T120000
DTSTAMP:20260404T091640
CREATED:20220822T104410Z
LAST-MODIFIED:20220822T104410Z
UID:10085286-1663668000-1663675200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220920T090000
DTEND;TZID=UTC:20220920T100000
DTSTAMP:20260404T091640
CREATED:20220829T094456Z
LAST-MODIFIED:20220829T094456Z
UID:10085367-1663664400-1663668000@investinangus.com
SUMMARY:New Opportunities in China for Scottish Fintechs
DESCRIPTION:Interested in exploring China’s fintech market? Learn about opportunities and trends from industry expert\, Dr Wei Wu. \nSDI has commissioned research into the opportunities available to Scottish fintechs in China\, looking at trends in technology\, business models\, collaboration opportunities and viable routes to market. \nIn this session\, you’ll hear expert findings from the author of the report\, Dr. Wei Wu\, Associate Professor of China Overseas Institute at Shenzhen University.
URL:https://investinangus.com/event/new-opportunities-in-china-for-scottish-fintechs/
CATEGORIES:International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220919T140000
DTEND;TZID=UTC:20220919T160000
DTSTAMP:20260404T091640
CREATED:20220822T104319Z
LAST-MODIFIED:20220822T104319Z
UID:10085284-1663596000-1663603200@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220916T140000
DTEND;TZID=UTC:20220916T160000
DTSTAMP:20260404T091640
CREATED:20220822T103839Z
LAST-MODIFIED:20220822T103839Z
UID:10085282-1663336800-1663344000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-3/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220915T180000
DTEND;TZID=UTC:20220915T200000
DTSTAMP:20260404T091640
CREATED:20220621T092214Z
LAST-MODIFIED:20220621T092214Z
UID:10084890-1663264800-1663272000@investinangus.com
SUMMARY:How to write a Business Plan and why you need one
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/how-to-write-a-business-plan-and-why-you-need-one-6/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220915T140000
DTEND;TZID=UTC:20220915T160000
DTSTAMP:20260404T091640
CREATED:20220822T103504Z
LAST-MODIFIED:20220822T103504Z
UID:10085280-1663250400-1663257600@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics (Universal and GA4)\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220915T100000
DTEND;TZID=UTC:20220915T120000
DTSTAMP:20260404T091640
CREATED:20220822T103327Z
LAST-MODIFIED:20220822T103327Z
UID:10085278-1663236000-1663243200@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220914T180000
DTEND;TZID=UTC:20220914T200000
DTSTAMP:20260404T091640
CREATED:20220822T103237Z
LAST-MODIFIED:20220822T103237Z
UID:10085276-1663178400-1663185600@investinangus.com
SUMMARY:Website usability and customer experience
DESCRIPTION:Website usability and user experience are key to driving leads\, sales and other conversions through your website. But where do you get started? \nDuring this webinar\, we’ll cover: \n\nWhat User Experience is and what impact it can have\nSome of the key factors influencing website usability\, including credibility\, value\, purpose and more\nHints\, tips and tools to help you start improving elements of your website\, from navigation menus to page layouts\nAn overview of tools to help you measure User Experience
URL:https://investinangus.com/event/website-usability-and-customer-experience-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220914T143000
DTEND;TZID=UTC:20220914T153000
DTSTAMP:20260404T091640
CREATED:20220901T110158Z
LAST-MODIFIED:20220901T110158Z
UID:10085401-1663165800-1663169400@investinangus.com
SUMMARY:Pick\, Preserve & Present – a Chef’s Guide to Extending the Foraging Season
DESCRIPTION:Morag Hamilton a Development Chef at SRUC will present a range of store cupboard ideas around foraging to preserve – from seasonal cordials to swapping ingredients to reflect the year and preserving so you can taste summer in the winter. \nThis is essentially about making foraged foods more user friendly for the chef by creating longevity – foraged in January to use in November. Adding different colours and flavours to the plate\, using wholesome and sustainable ingredients that link to current consumer interests. \nOnline Zoom event.
URL:https://investinangus.com/event/pick-preserve-present-a-chefs-guide-to-extending-the-foraging-season/
CATEGORIES:Food & Drink
END:VEVENT
END:VCALENDAR