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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230727T180000
DTEND;TZID=UTC:20230727T200000
DTSTAMP:20260403T190007
CREATED:20230627T084855Z
LAST-MODIFIED:20230627T084855Z
UID:10087468-1690480800-1690488000@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230727T130000
DTEND;TZID=UTC:20230727T150000
DTSTAMP:20260403T190007
CREATED:20230627T084808Z
LAST-MODIFIED:20230627T084808Z
UID:10087466-1690462800-1690470000@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-14/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230727T090000
DTEND;TZID=UTC:20230727T110000
DTSTAMP:20260403T190007
CREATED:20230627T084722Z
LAST-MODIFIED:20230627T084722Z
UID:10087464-1690448400-1690455600@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-21/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230726T150000
DTEND;TZID=UTC:20230726T170000
DTSTAMP:20260403T190007
CREATED:20230627T084646Z
LAST-MODIFIED:20230627T084646Z
UID:10087462-1690383600-1690390800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230726T100000
DTEND;TZID=UTC:20230726T120000
DTSTAMP:20260403T190007
CREATED:20230627T084608Z
LAST-MODIFIED:20230627T084608Z
UID:10087460-1690365600-1690372800@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230726T100000
DTEND;TZID=UTC:20230726T113000
DTSTAMP:20260403T190007
CREATED:20230717T092721Z
LAST-MODIFIED:20230717T092721Z
UID:10087620-1690365600-1690371000@investinangus.com
SUMMARY:Kick-start your EU sales on Amazon
DESCRIPTION:Brexit-related changes mean many businesses are selling less to the EU than ever before. In this webinar\, our expert panel will help you review your options for growing or restoring EU sales through Amazon.
URL:https://investinangus.com/event/kick-start-your-eu-sales-on-amazon/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230725T140000
DTEND;TZID=UTC:20230725T160000
DTSTAMP:20260403T190007
CREATED:20230627T084527Z
LAST-MODIFIED:20230627T084527Z
UID:10087458-1690293600-1690300800@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230725T100000
DTEND;TZID=UTC:20230725T120000
DTSTAMP:20260403T190007
CREATED:20230627T084446Z
LAST-MODIFIED:20230627T084446Z
UID:10087456-1690279200-1690286400@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-6/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230724T180000
DTEND;TZID=UTC:20230724T200000
DTSTAMP:20260403T190007
CREATED:20230627T081015Z
LAST-MODIFIED:20230627T081015Z
UID:10087454-1690221600-1690228800@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230724T140000
DTEND;TZID=UTC:20230724T160000
DTSTAMP:20260403T190007
CREATED:20230627T080934Z
LAST-MODIFIED:20230627T080934Z
UID:10087452-1690207200-1690214400@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-27/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230724T100000
DTEND;TZID=UTC:20230724T120000
DTSTAMP:20260403T190007
CREATED:20230627T080854Z
LAST-MODIFIED:20230627T080854Z
UID:10087450-1690192800-1690200000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:The first of 2 webinars designed specifically to help get your business website higher up the search engine rankings\, increasing visibility\, web traffic\, and sales. \nJoin us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230721T140000
DTEND;TZID=UTC:20230721T160000
DTSTAMP:20260403T190007
CREATED:20230627T080759Z
LAST-MODIFIED:20230627T080759Z
UID:10087448-1689948000-1689955200@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230721T100000
DTEND;TZID=UTC:20230721T133000
DTSTAMP:20260403T190007
CREATED:20230710T073937Z
LAST-MODIFIED:20230710T073937Z
UID:10087613-1689933600-1689946200@investinangus.com
SUMMARY:Unleash the power of ChatGPT and AI for business growth
DESCRIPTION:AI has been hitting the headlines recently\, with the launch of ChatGPT already making waves across various industries. \nChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. \nThe language model can respond to questions and compose various written content\, including articles\, social media posts\, essays\, computer code and emails. \nThis masterclass\, led by Stephen Whitelaw\, will delve into how you can utilise AI tools to help your business become more efficient and productive.
URL:https://investinangus.com/event/unleash-the-power-of-chatgpt-and-ai-for-business-growth/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230721T090000
DTEND;TZID=UTC:20230721T110000
DTSTAMP:20260403T190007
CREATED:20230627T080721Z
LAST-MODIFIED:20230627T080721Z
UID:10087446-1689930000-1689937200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-13/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230720T140000
DTEND;TZID=UTC:20230720T160000
DTSTAMP:20260403T190007
CREATED:20230627T080623Z
LAST-MODIFIED:20230627T080623Z
UID:10087444-1689861600-1689868800@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230720T100000
DTEND;TZID=UTC:20230720T120000
DTSTAMP:20260403T190007
CREATED:20230627T080541Z
LAST-MODIFIED:20230627T080541Z
UID:10087442-1689847200-1689854400@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-13/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230719T140000
DTEND;TZID=UTC:20230719T160000
DTSTAMP:20260403T190007
CREATED:20230627T080442Z
LAST-MODIFIED:20230627T080442Z
UID:10087440-1689775200-1689782400@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230718T140000
DTEND;TZID=UTC:20230718T160000
DTSTAMP:20260403T190007
CREATED:20230627T080355Z
LAST-MODIFIED:20230627T080355Z
UID:10087438-1689688800-1689696000@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230718T100000
DTEND;TZID=UTC:20230718T120000
DTSTAMP:20260403T190007
CREATED:20230705T091205Z
LAST-MODIFIED:20230705T091224Z
UID:10087590-1689674400-1689681600@investinangus.com
SUMMARY:Tay Cities Enterprise Forum
DESCRIPTION:The Tay Cities Enterprise Forum is working with the Tay Cities Clean Growth team to support their work as hosts of a community for professionals who contribute in solving the challenges of a better\, cleaner future. \nOur event will help identify opportunities to get involved in existing Clean Growth projects\, submit\, discuss and develop your ideas and find partners for new initiatives. \nWe will start with a Clean Growth Roundtable to have a discussion around the skills requirements across businesses in the region\, to help take advantage of the many clean growth opportunities\, explore any challenges and consider joint working that we may be interested in. \nThen we will explore the wider opportunities for the private sector to influence and drive services & support that helps businesses to grow and thrive. \nLeading the conversation around what business needs\, and how plans such as the Tay Cities Regional Economic Action plan can help shape business strategy (and vice versa) – it’s vitally important to have the voice of business front and centre\, with avenues to develop & deepen engagement. \nPlease register to take part.
URL:https://investinangus.com/event/tay-cities-enterprise-forum/
LOCATION:Michelin Innovation Parc\, Baldovie Road\, Dundee\, DD4 8UQ
CATEGORIES:Networking,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230718T100000
DTEND;TZID=UTC:20230718T120000
DTSTAMP:20260403T190007
CREATED:20230627T080314Z
LAST-MODIFIED:20230627T080314Z
UID:10087436-1689674400-1689681600@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230718T093000
DTEND;TZID=UTC:20230718T113000
DTSTAMP:20260403T190007
CREATED:20230612T082814Z
LAST-MODIFIED:20230612T082814Z
UID:10087380-1689672600-1689679800@investinangus.com
SUMMARY:Developing Your Start Up Action Plan
DESCRIPTION:This online workshop will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/developing-your-start-up-action-plan-5/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230717T140000
DTEND;TZID=UTC:20230717T160000
DTSTAMP:20260403T190007
CREATED:20230627T080227Z
LAST-MODIFIED:20230627T080227Z
UID:10087434-1689602400-1689609600@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-13/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230714T140000
DTEND;TZID=UTC:20230714T160000
DTSTAMP:20260403T190007
CREATED:20230627T080121Z
LAST-MODIFIED:20230627T080121Z
UID:10087432-1689343200-1689350400@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-14/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230713T180000
DTEND;TZID=UTC:20230713T200000
DTSTAMP:20260403T190007
CREATED:20230612T082708Z
LAST-MODIFIED:20230612T082708Z
UID:10087378-1689271200-1689278400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230713T140000
DTEND;TZID=UTC:20230713T160000
DTSTAMP:20260403T190007
CREATED:20230627T080038Z
LAST-MODIFIED:20230627T080038Z
UID:10087430-1689256800-1689264000@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-20/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230713T090000
DTEND;TZID=UTC:20230713T110000
DTSTAMP:20260403T190007
CREATED:20230627T075956Z
LAST-MODIFIED:20230627T075956Z
UID:10087428-1689238800-1689246000@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230712T100000
DTEND;TZID=UTC:20230712T120000
DTSTAMP:20260403T190007
CREATED:20230627T075810Z
LAST-MODIFIED:20230627T075810Z
UID:10087426-1689156000-1689163200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230712T100000
DTEND;TZID=UTC:20230712T110000
DTSTAMP:20260403T190007
CREATED:20230627T092403Z
LAST-MODIFIED:20230627T092403Z
UID:10087549-1689156000-1689159600@investinangus.com
SUMMARY:Hydrogen in Scotland
DESCRIPTION:In this webinar\, the authors of Scottish Enterprise’s recently published Green Hydrogen Production Site Identification and Opportunities report will discuss their key findings\, and their implications for your business and the wider Scottish hydrogen economy.
URL:https://investinangus.com/event/hydrogen-in-scotland/
CATEGORIES:Green Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230711T190000
DTEND;TZID=UTC:20230711T210000
DTSTAMP:20260403T190007
CREATED:20230627T075719Z
LAST-MODIFIED:20230627T075719Z
UID:10087424-1689102000-1689109200@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230711T100000
DTEND;TZID=UTC:20230711T120000
DTSTAMP:20260403T190007
CREATED:20230627T075621Z
LAST-MODIFIED:20230627T075621Z
UID:10087422-1689069600-1689076800@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-13/
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR