News

A Brechin distillery has unveiled its new brand packaging, marking the next chapter in its story following a milestone bicentenary year.

The packaging refresh follows the celebration of Glencadam’s 200th anniversary and the opening of its first-ever visitor centre.

Designed to reflect the distillery’s premium global positioning as one of the world’s oldest working distilleries, the new look brings a contemporary edge to the brand, while the award-winning single malt inside remains unchanged, traditionally crafted as it has been since 1825.

The new packaging debuts this month across four expressions: Glencadam 10 Year Old, 15 Year Old, Reserva PX, and a brand new 17 Year Old Réserve de Calvados cask finish.

The remainder of Glencadam’s range will transition to the new look in the coming weeks.

Hand-drawn illustrations, created by Edinburgh-based artist Andrew Davidson, reference how the distillery would have appeared in 1825. Renowned for his work on the Harry Potter book series, they add his acclaimed artistic vision to Glencadam’s rich storytelling.

A defining feature of the new design is the waterwheel motif, an enduring symbol of Glencadam since 1825 featured prominently across the brand, including an embossed detail around the base of each bottle.

Iain Forteath, master blender, said: “This new packaging represents evolution, not reinvention.

“Our time-honoured production methods, elegant house style and commitment to traditional craftsmanship remain unchanged.

“What has changed is how we tell our story, with a confident new look that celebrates both our heritage and the quality of the exceptional whisky we make.”

The packaging launch also marks the arrival of a new expression: Glencadam 17 Year Old Réserve de Calvados.

Crafted by Iain, the expression is made using hand selected Glencadam single malts initially matured in ex-bourbon American oak casks before being expertly married and finished in the finest Calvados barrels sourced from Normandy, France.

Limited to 6360 individually numbered bottles, the whisky is bottled at 46% ABV, natural colour and non-chill filtered.

Iain added: “I am really excited to unveil this special bottling of our Glencadam whisky. This is the first time we have released a whisky matured in Calvados casks and the flavours and complexities imparted by these special barriques are both unique and delicious

“The elegant orchard fruit and sweet spice notes imparted from the Calvados are a wonderful complement to the signature fruitiness of Glencadam whisky and I feel this expression really showcases the merits of both of these time-honoured spirits.”

Alongside the launch of the new Calvados expression and the opening of the visitor centre, Glencadam’s premium new look tells a cohesive story of heritage, craftsmanship and place, honouring the past while investing confidently in the future.

To find out more, visit: https://www.glencadamwhisky.com/