Key Sectors

Angus Tourism Marketing Toolkit


The Angus tourism marketing toolkit below aims to provide guidance to businesses, and is updated regularly.

Visit Angus Background

Visit Angus is the area marketing campaign that aims to raise the profile of Angus as a visitor destination.

The focus of the Visit Angus campaign is mainly digital. The Visit Angus online channels are used to promote visitor attractions, places to eat and stay and what’s on in Angus. The Visit Angus website hosts a variety of assets including suggested itineraries and blogs about Angus.

Visit Angus Facebook has over 15,000 ‘likes’ and Instagram has over 4,000 followers.

The ‘My Angus’ campaign aims to encourage people (residents and visitors) to share their experiences of Angus using #MyAngus.


Current Activity

Podcasts

Visit Angus has four podcasts, each featuring a variety of local businesses and ambassadors for Angus, which visitors can listen to and find out more about some of the outdoor adventures, historic attractions, local food and drink and places to stay here in Angus.

See the website to hear the podcasts and share these with your visitors.

The Angus Tour

The Angus Tour takes visitors on a journey through Angus, highlighting the variety and diversity of visitor experiences on offer from the glens to the coast, supporting local tourism and hospitality businesses.

Themed itineraries have been created, to provide visitors with a pick ‘n’ mix approach to selecting experiences they can have along the route, based on their interests. The itineraries have four key themes – History & Heritage, Outdoors, Food & Drink and Dog Friendly.

See The Angus Tour toolkit with suggested social media posts and download graphics to share with your visitors.

Insider’s Guide

The ‘Insider’s Guide to Angus’ consists of 100 unmissable experiences in 10 different categories. These experiences have all been recommended by people living in Angus and people who love to visit Angus.

See the Insider’s Guide toolkit with suggested social media posts and download graphics to share with your visitors.

Tourism Trail App

The Visit Angus Pocket Tour Guide app aims to encourage visitors to explore more of Angus and hopefully encourage people to stay longer, and was created in collaboration with the Angus Tourism Framework marketing group and 7 community groups representing each town.

There are 80 different stops identified on the app as places of interest for visitors. Each stop has a description, picture gallery, and links to any relevant films. Each town trail will link back to the Visit Angus website which will showcase places to eat, stay and visit per town area. The app also contains interactive content including augmented reality, 360 images, and fun games.

The app maps out the electric vehicle charging points throughout Angus, and with the use of Google Maps, visitors can easily find locations.

See the Visit Angus app toolkit with suggested social media posts and download graphics to share with your visitors.

Ask Angus

Ask Angus is a new visitor information scheme which aims to support tourism, hospitality and retail businesses to offer visitor information to their customers. Free information packs will be available to businesses filled with a host of information about their local town and the wider county of Angus.

See the Ask Angus toolkit to find out more about this scheme and sign up.

Useful Contacts

Den McFarlane, Industry Relationship Manager, VisitScotland

Alison Elliott, Chair of Angus Tourism Cooperative

Visit Angus website and social media admins

Useful Links

VisitScotland

Scottish Tourism Alliance

Angus Tourism Cooperative


Assets

The following assets are available for tourism businesses to use in promoting Angus.


Visit Angus Website Updates

Visit Angus Listings

The Visit Angus website lists details of places to stay, eat and visit in Angus. To add your business to the Visit Angus website, please complete the listings form. There is no charge for businesses to be listed on the website.

If you already have a listing on the Visit Angus website but would like to update the content or image, please let the web team know.


Buy Angus

Led by Dundee and Angus Chamber of Commerce (DACC) and Angus Council, the ‘Buy Angus’ campaign is putting the spotlight on the diverse range of retailers in Angus. The campaign aims to highlight the range of products available to buy here in Angus, encouraging residents of Angus to shop locally and support local businesses.

The campaign launched in December 2020 with a new website and a PR campaign. See the website to find out how you can get your business listed for free in the Buy Angus directory and apply for your free Buy Angus window sticker.


Get Involved

Get involved in the Visit Angus campaign by tagging @visitangus on social media so we can help share updates with our followers and use our hashtags – #VisitAngus and #MyAngus.

If you have a website, please include a link to the Visit Angus website which features a host of information for visitors. If you require a button/icon to include on your website, contact Gillian Black.


Stay Connected

Industry Enewsletters: Sign up to receive the monthly tourism round-up enewsletter which highlights business opportunities, funding, news and events that can help your business.

Visit Angus Enewsletters: Subscribe to the monthly Visit Angus enewsletter, which highlights things to see and do in Angus.

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