VisitScotland Connect 2024

P&J Live East Burn Road, Aberdeen, United Kingdom

VisitScotland Connect 2024 will be taking place at the P&J Live Aberdeen on April 17-18, 2024. VisitScotland Connect 2023 marked our first in-person event since the COVID-19 pandemic. The new workshop style format helped 175 tourism businesses connect with over 250 tour operators and travel advisors representing 23 countries. Our 2024 event will follow the […]

How to improve your Google search rankings – Part 1: On page optimisation

Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]

Marketing strategy and AI

How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. In this one-hour short course, you'll explore […]

LinkedIn for business

No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]

Webinar: Working with Inch Cape – Supply Chain Lessons and Learnings

This webinar is being organised by NOF, on behalf of Inch Cape Offshore Wind Farm, and is being supported by Forth & Tay Offshore (FTO). This webinar will be free to attend, with tickets allocated on a first-come-first-served basis. This webinar will provide an update on the project before offering some experience-based advice for potential […]

An introduction to business websites & what you need to consider

This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]

Social media strategy

A social media strategy can help you measure the success of your online posts. Join this session to learn about how you can build a social media strategy into your business plan. In this session you will learn: how social media can help you reach new customers online the building blocks of a simple social […]

The low-cost guide to marketing your business

When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]

ASSC regional gathering: navigating change, embracing opportunity

Perth Theatre Mill Street, Perth

The ASSC invites you to their first regional gathering of 2024, aimed at businesses and organisations involved in the self-catering sector. The afternoon will kick off with ample networking opportunities, bringing together fellow operators, tourism professionals, and the dedicated team at ASSC. It's a prime chance to connect with several dynamic partners and enjoy a […]

Made in Angus, Sold to the World: Grow your business with international sales

Arbikie Distillery Experience Arbikie Highland Estate, Lunan

Hosted by Angus Council, this event will help demystify the challenges and highlight the benefits of selling your products or services internationally. From world-class capability in food and drink production to innovation in financial technology and life sciences, Scottish businesses like yours are already selling to many countries and regions around the world. Whatever your level […]

Delivering profit to drive growth

The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. This course explores the relationship between a company's profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial […]

Tay Cities Clean Growth – Financial and Investment Readiness

Perth & Kinross Council Civic Hall 2 High Street, Perth

You are invited to take part in our next Tay Cities Clean Growth in-person event focusing on financial readiness. A candid discussion on financial and investment readiness from the perspective of the organisations who provide funding. The aim is: To provide an overview of the basics of funding, its main types and players (i.e. grant, […]

Cashflow management for your small business

This webinar has been designed for small business owners, in order to help them with their short-term cash preservation and cashflow, as well as helping to prepare your business for the future. You'll learn about managing your short-term cashflow and preparing your business for the future, with effective cashflow forecasting and planning to put your […]

Understanding machine learning

This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a […]

How to start a business: The basics

Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]

Writing for social media

Engaging copy can help you say more with less when posting on your social media channels. If you manage a social media channel for your business and you’re looking at ways to sharpen your copy, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for […]

How to build a digital marketing plan

This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]

Cyber security for your small business

Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack -  which could mean going out of business. This event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats, protect their organisation and enable […]

How to write and develop your business plan

New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]