The geothermal energy market is rapidly growing with global growth forecast to be over $50 billion dollars by 2027. This webinar will provide an overview of Scotland's geothermal supply chain and an insight into international geothermal markets.
This webinar will take you right from the beginning of website building. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content. Create your brand’s visual identity online, your site’s blueprint and how you can […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner. During this time there is a need to do all this and more remotely, and at the same time consider how staff […]
The workshop will explore in detail how to increase the value of average transactions through add on’s and upselling, in such a way that the customer does not feel pressured to buy. It will investigate natural, non pressured interactions and the reasons why many businesses fail in this area. The workshop will cover the following: […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist, Stuart Milne.
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Learn how data-driven innovation and new business models are transforming healthcare - join this webinar led by GlobalScot Gary White (Senior Director of Strategic Site Solutions at IQVIA).
Changes have been made to the UK immigration system which apply equally to EU and non-EU citizens. Join this webinar to learn how these changes may affect your access to talent and recruitment plans.
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will also take you through the factors to consider […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a […]
To support local suppliers in Angus, Dundee City, Fife and Perth & Kinross Councils Councils, Procurement Surgeries are hosted by each local authority on a rotating basis. Local suppliers are invited to attend clinic appointments lasting 20 minutes, available from 9:00am to 1:00pm by prior appointment only. The appointments shall be conducted via Webex, hosted by […]
If you are an employer or are thinking of taking on staff, our HR Surgery Day is an opportunity for you to book a one to one appointment over Zoom with our specialist HR Adviser, Isla McIntosh and ask any questions you may have relating to HR and employing staff.
In this session, we’ll look at how to ensure your use of cookies and/or other tracking technologies is compliant with legislation (the Data Protection Act 2018 and CCPA). By the end of this session, you will have a better understanding of how to ensure you’re capturing better data, including: General use of tracking technologies How […]
Options for Scottish employers recruiting international talent other than the skilled worker route. Join this webinar to find out which routes are lower cost, more flexible or faster to obtain.
You have invested time, energy and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What is IP? Can you own IP? How can IP be protected? What is […]
This workshop will review the basic principles of merchandising and match them to your brand using shop floor and window displays, customer flow, impulse buys and addons, throughout varying types of premises. This will include the need for consistency and communicating a clear message to your target audience. The physical layout and the look and […]
