Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Join the first of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business. It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
What is Sourcing Scotland? Sourcing Scotland is a national event designed to grow sales of Scottish produce by bringing together buyers and suppliers from across Scotland to do business across the retail, wholesale, hospitality, and independent sectors. If you're looking to grow your business beyond your local area, then come along and meet the people […]
The first Angus Community Development Conference will take place on Wednesday 25 October at the Reid Hall, Forfar. This is a free event is open to all community groups and organisations within Angus to share, learn and network with other delegates. A range of speakers will showcase exemplar ideas, highlight support and funding guidance and […]
How does the EOT work in practice? Attend this webinar for an overview of the tax implications of the EOT. Since its introduction in 2014, the Employee Ownership Trust (EOT) has proved to be a feasible exit option for many business owners. It’s a flexible option, and by making the right choices, you can meet […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Many business owners across Scotland feel hesitant towards the chatbot, grappling with apprehensions related to trust in technology, teamed with a variety of ethical matters to consider. Business Gateway wants to address these concerns and inspire Scottish business owners to explore the limitless potential of ChatGPT and how it can be harnessed for small business […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Join the second of two 90-minute webinars designed to tell you how to improve the search engine results rankings of your tourism business. In part 1, we saw how search engines work and how to find out what people are searching for. In part 2, we’ll look at the many factors that influence how far […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
If you are newly self-employed and are required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self-Assessment Tax Return then this workshop is for you. The session will cover the key dates, the basics about allowable expenses and record keeping, as well as how […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
The Scottish Tourism Alliance’s Autumn Conference will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to catch up with colleagues and create new connections. The programme has been designed to support and empower the tourism and hospitality industry, […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
