This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
This webinar in association with BVG Associates will highlight a number of offshore wind manufacturing supply chain opportunities.
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
Stuck in the same old groove when you present information about your business? Want to do something different but not sure how? Join this introduction to storytelling and learn how to craft compelling and memorable stories for presentations, podcasts and talks that will generate more leads for your business and leave your audiences inspired to […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Join online to learn how to communicate the story of your business and family to both a consumer and industry audience. Claire Taylor our programme communications expert will offer practical advice and support across different communications channels. OIivia Midgley and Jeremy Buxton will also be contributing. Olivia is a journalist and editor specialising in food, […]
You're invited to take part in a practical online Q&A and discussion on the topic of hydrogen. This session follows on from the successful, informative event on clean energy and hydrogen-fuelled distilleries that was held at the Arbikie Distillery Experience. This informal discussion aims to address any questions you have following the event. It's also […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners considering an exit from their company, this online session will give attendees the opportunity to hear market-leading IT support and […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Successful business owners know that their brains drive their business goals and results. But being a business owner can be lonely and that isolation can be demotivating, particularly when there is no one to encourage you when things are tough or to celebrate with you when things go well. Being the driving force behind your […]
Rising energy costs, the climate emergency and increasing consumer pressure continue to challenge the way that businesses across Scotland manage their environmental performance. The Green Champions online training course is already helping organisations across Scotland prepare for this challenge by providing knowledge, tried-and-tested techniques, best practice examples, and free tools and templates. This free webinar, […]
Experienced in successfully delivering Inclusion and Accessibility Workshops to the Scottish Travel, Tourism and Hospitality sector throughout 2022, we are pleased to be able to offer Part 1 of our workshops to all who work in this vital industry to the Scottish economy, once again. Join us to discuss and explore inclusion and accessibility for […]
Take a seat at our ground-breaking roundtable! The E-Commerce Trade Commission (ECT-C) - organized by the Institute of Export & International Trade (IOE&IT) is the first of its kind in the UK and aims to develop solutions that encourage small and SMEs to engage in international online trade. What is it? The ECT-C, launched in […]
Motivational Intelligence (MQ) plays a crucial role in shaping our resilience and drive to succeed and find happiness, regardless of our circumstances. It involves nurturing an attitude that embraces trust, gratitude, grit, service, kindness, and the strength to act and communicate with integrity. Individuals possessing high MQ are sources of hope, inspiring excellence in others. […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
