You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
The Fife Tourism Conference is back for 2024 with the theme of "developing new markets". Gain insights from experienced speakers and leaders, shaping the future of tourism in Scotland. Explore the latest trends, challenges, and opportunities in our dynamic industry. Key events and highlights: Innovation and future trends: Find out where the Scottish tourism industry is […]
Why are these Statutory Guidance stakeholder engagement workshops taking place? SSN is working with the Scottish Government to support the development of new Statutory Guidance on Public Bodies' Climate Change Duties. The guidance is being co-developed this year with contributions from across the Scottish public sector. Formal public consultation will take place in spring/summer 2024. […]
Ready to continue your learning with Co-operative Development Scotland’s (CDS) Community Wealth Building programme? This is the third of four webinars that explore how inclusive business models can contribute to the four key pillars of CWB: spending and procurement, workforce, land and property and finance. Delivered by support partners of CDS (including the Scottish Land […]
The workshop will begin with a brief outline of gender inequality in the workplace. This will include: - Understanding what inequality looks like - Identifying where to focus your time and resources - Roles within the business - How to track success It will also discuss Close the Gap’s work with IoD Scotland on the […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. This course explores the relationship between a company's profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
Are you thinking of selling your products/services online and not sure where to start? Fear not, help is on hand! Join ourselves and experts from the ecommerce industry to hear more about the opportunities available to grow your business online. We’ll have Zishan Ashraf, Senior Merchant Success Manager EMEA at Shopify Plus on hand to […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share this approach with the GlobalScot network directly. Join this session to hear from mission lead Suzanne Sosna on Energy Transition. This mission aims to accelerate technological innovation, supply chain capability and investment in manufacturing facilities and key infrastructure, […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
