Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. Overall, this workshop is ideal […]
Bringing together outstanding producers from Angus, Dundee, Fife and Perthshire, this is a networking event that allows guests to experience world class local food and drink and find out more about how to stock it. The event allows for informal conversations to help facilitate understanding between fantastic local producers and buyers (chefs, retailers, distributors etc). […]
Are you a new business leader, someone who aims to move to a leadership role in the next two to three years, or the leader of a business that's in the early stages of growth? If so, the Essential Leadership programme could be for you. You can join our taster session, which will give an […]
Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much time, effort and money has been invested. So if you are a business owner that has started to see growth, this webinar will help you to […]
Are you a leader of a business with planned growth aspirations, a leader looking to build on previous leadership development over the next two to three years, or the leader of a business that's in the early stages of growth? If so, the Growth Leadership programme could be for you. You can join our taster […]
Calling all electricians, plumbers, car mechanics/technicians and tradespeople working with hybrid/electric vehicles (EV), EV charging installation points, hydrogen vehicles or heat pump systems. Explore our cutting-edge facilities, equipment and training at The Skills Academy at Michelin Scotland Innovation Parc, designed to elevate your skills in current & future technologies. Why Attend? Hands-On Experience: Explore our state-of-the-art equipment used for our upskilling […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
This Monitor Farm meeting takes place on Tuesday 21 May 2024 at Charleton Fruit Farm and Arbikie Distillery. The focus of the meeting is on recruiting, training and retaining staff. Registration is at 10am at Charleton Fruit Farm with the meeting starting at 10.30am and lunch will be provided. Graeme and Lisa from Charleton will […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Meet the APAC Energy Transition team and hear our priorities and opportunities for the year ahead. This webinar is for Scotland based companies in energy transition.
We’re thrilled to announce the return of SSN’s Annual Conference on public sector climate action. This year's Conference will address the key challenges and opportunities facing the public sector as we move from ambition into action on climate change, resilience and sustainability. Taking place online on Wednesday 22nd May 2024, the Conference will welcome public sector colleagues, SSN […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Jane Milroy our expert in exporting will be running this innovative masterclass helping you to look at ways to grow business and explore some great opportunities selling to different markets overseas. This information packed webinar will take you through all the key areas you need to consider when trading internationally with a particular emphasis on […]
If you’re thinking about selling wholesale via trade shows and not sure where to start, this session will help you understand what’s involved and how to get started. You’ll learn more about: • How to choose your stand • What you need to think about when setting up • Pricing and marketing yourself • Navigating […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
