The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
Do you feel your business confidence could use a boost? This is your chance to enhance your tourism expertise with professional support. This course is designed for individuals who understand the importance of working on their business, not just in it. In the initial masterclass you will be encouraged to audit your own business or […]
Join this webinar on an inclusive workplace environment for employees with visual impairments. In this session, you'll explore the experiences and challenges faced by people with visual impairments in the workplace, and how employers and colleagues can provide meaningful support. Through discussions led by experts in the field, participants will gain a deeper understanding of […]
The circular economy can bring with it many advantages beyond just being better for our environment. With the launch of the Circular Communities Toolkit, find out how your local area can get involved and what the benefits could be for your communities! Co-presented by Kimberley Guthrie, Chief Officer, Scotland’s Towns Partnership with Deborah Mooney, Consultant […]
The Glasgow Climate Pact, signed at COP26, was a step forward in our effort to tackle climate change. But there are serious concerns that it is not enough. While the Glasgow Climate Pact gives guidelines on how we tackle climate change, it’s not legally binding. A clear sign that we are not moving fast enough […]
This SEO workshop will show you how to increase your chances of showing up on Page 1 of Google. Learn proven strategies and expert tips to enhance your search rankings, ensuring your business stands out amongst the competition. Presented by Janine Marriott. You will learn how to monitor and assess the known factors affecting your […]
This webinar is suitable for business owners who are thinking about getting a website, or those who have just started to put one together. Divided over three sessions, it will look at the principles and practices of developing a website for your business. Topics covered include: audience demographics website domains website structure keywords GDPR analytics […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
At this highly interactive event, the Scottish Manufacturing Advisory Service (SMAS) will simulate how businesses are run, highlight some of the typical daily challenges that we experience and demonstrate an alternative way of looking at your business via simple ‘lean thinking’ principles. This approach is designed to help you gain a better understanding of what […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much time, effort and money has been invested. So if you are a business owner that has started to see growth, this webinar will help you to […]
This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a […]
As the go-to body for towns, STP continues to support Scottish Government’s delivery of the Town Centre Action Plan vision – “Towns and town centres are for the wellbeing of people, planet and the economy. Towns are for everyone, and everyone has a role to play in making their own town and town centres successful.” […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
