Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much time, effort and money has been invested. So if you are a business owner that has started to see growth, this webinar will help you to […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Engaging copy can help you say more with less when posting on your social media channels. If you manage a social media channel for your business and you’re looking at ways to sharpen your copy, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Marketing today is more than just being the first or best product on the market. When you communicate with your employees, customers and stakeholders, you are making a statement about the values and ethos of your organisation. And if you are not approaching your marketing and communications with an inclusive lens, you risk alienating customers […]
Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning, and choosing your price points. The webinar is divided […]
Join our Scottish Manufacturing Advisory Service (SMAS) on 10 July 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. The series is designed to […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Join our intensive one-day masterclass designed to transform your social media presence and drive business growth. This hands-on workshop will cover: Platform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar. Crafting Compelling Content: Discover techniques to create engaging and shareable content. Acquiring Clients […]
This webinar is suitable for business owners who are thinking about getting a website, or those who have just started to put one together. Divided over three sessions, it will look at the principles and practices of developing a website for your business. Topics covered include: audience demographics website domains website structure keywords GDPR analytics […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
With 2 billion users logging in every month, YouTube provides an exciting way of increasing your brand’s exposure through video. This session will cover: how to understand your brand and target audience’s behaviours how to write, storyboard and film engaging videos how to market your content to users and measure your success You will also […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
In the ever-evolving world of social media, staying ahead of the curve is crucial for success. The upcoming webinar "chatGPT and how it can help your social media" offers an exciting opportunity to explore how artificial intelligence, specifically chatGPT, can revolutionise your approach to social media management. You will learn: how chatGPT can help you […]
This webinar has been designed for small business owners, in order to help them with their short-term cash preservation and cashflow, as well as helping to prepare your business for the future. You'll learn about managing your short-term cashflow and preparing your business for the future, with effective cashflow forecasting and planning to put your […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
