This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Are you looking to exhibit at trade shows in the UK or overseas? This workshop will teach you proven strategies to maximise your participation through pre-event, on-site, and post-event tactics. These tips will help you capitalise on your participation, meet your target audience, and stand out from competitors. With over 25 years of experience in […]
In the session, you will be guided through each segment of the canvas, from identifying your key partners and resources to understanding who your customers are and the value your business will bring to them. You’ll also gain practical insights into what will cost and make money. The Business Model Canvas is an effective tool […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Our workshops cover several key areas that can help you develop the skills of your people managers. You'll learn how to: Identify the skills and approaches managers require to perform their roles successfully both now and in the future Implement fair and progressive work practices through an understanding of key drivers that can develop new […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
Are you a business in Scotland's Tay Country that already engages with the travel trade or has recently undergone travel trade training? We have the pleasure of inviting you to our in-person Travel Trade follow-up session designed for you. This event will help enhance your travel trade strategy and support you in growing sales from […]
We are delighted to invite you to an engaging and informative webinar focused on supporting tourism and hospitality businesses to take climate action. Working with VisitScotland, Green Tourism and Green Key this session is tailored for tourism businesses and event organizers who are committed to sustainability and eager to make a positive environmental impact. This […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This bootcamp has been designed as a beginner's guide for businesses, focused on the subject of marketing. Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
"Finding Your Funding" is an insightful event that connects businesses of all ages and sectors with a variety of funding partners. The event offers a comprehensive overview of the funding landscape in Angus, allowing attendees to engage with representatives from numerous funding organisations. A key highlight is the introduction of the newly launched Angus Council […]
The climate in Tayside is changing, and the region is experiencing warmer, wetter weather, increased storminess, and higher sea levels, all of which is set to continue even if we achieved net zero tomorrow. We need to adapt to these changes to allow us to become more resilient and ensure Tayside can continue to flourish. […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
Who is this bootcamp for? This bootcamp has been designed for small business owners, in order to help them with their short-term cash preservation and cashflow, as well as helping to prepare your business for the future. Overview: You'll learn about managing your short-term cashflow and preparing your business for the future, with effective cashflow […]
Come visit Scottish Enterprise in-person at UHI Inverness as we host an unmissable exporting event. Whether you’re a new or experienced exporter, this is a fantastic opportunity to: Meet and network with food, drink and consumer lifestyle specialists from Europe, the Middle East, North America and Asia and learn about current international market opportunities. Meet […]
