Join VisitScotland on our second webinar of the series. We’ll be joined by guests from Tourpreneur as we explore how Google Things to Do can boost your business visibility, attract eager travellers, and drive revenue. Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you. Taking place […]
Join us for an insightful event to help you maximize your business potential this Christmas season. Our expert will share proven strategies for creating eye-catching displays using cost-effective yet powerful props and design techniques. You'll learn how to transform your retail space into a festive, engaging environment that draws in customers and drives sales. Following […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
Learn how to engage with your customers and increase the reach of your business online for more effective business communication. We'll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging video […]
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
Does your business sell two or more different types of travel or tourism services? Then you might have certain obligations under the rules on package travel and linked arrangements. Join this webinar by VisitScotland and Travlaw for a detailed introduction to package travel regulations (PTR) and learn more about current UK and EU regulations. Travlaw […]
Product and Experience Innovation Workshop: Collaborate and innovate with local stakeholders to create experiences unique to Angus. Angus Tourism Cooperative, Visit Angus and VisitScotland invite you to a dynamic Product and Experience Innovation Workshop, where you’ll gain valuable insights into current and emerging trends in the industry. This event will take place on Tuesday 22 […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
This free in-person event will take place on 23 October at Perth Concert Hall, from 9.15am, finishing at 4.00pm. This event will provide businesses with tips and advice on how to improve customer service for disabled customers, which we know also benefits other customer groups. This course will include activities, exercises, and discussions. Each participant […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Transform your social media skills in just one day and watch your business thrive with the help of our social media expert, Alan Martin. This hands-on workshop will cover: • Platform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar. • Crafting Compelling Content: […]
Join VisitScotland's new interactive webinar workshop and take a deeper look at online booking systems for visitor attractions, activity providers, and tour companies. Discover how an online booking system can transform your operations. From streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. You’ll also […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses
The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
To attend this webinar, there are no prerequisites or prior experience needed. It is aimed at start-up businesses and those who are interested in creating a start-up. It would also be beneficial for more established businesses who are looking at security as a business differentiator and learn how it can be used to win new […]
