This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Come join us at Malmaison Dundee on Wednesday 30 April for an exciting event where you'll learn how to pitch your ideas effectively, post engaging content, persuade your audience, and connect with people in the business world. Whether you're a seasoned entrepreneur or just starting out, this event is packed with valuable insights and practical […]
This webinar explores how AI can enhance your Shopify store by automating tasks, personalising customer experiences, and optimizing sales strategies. Delegates will gain practical insights into AI-powered tools and apps that can help improve product recommendations, streamline customer service, and increase conversions. Learning Outcomes: By the end of this session, delegates will: Understand how AI […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Work.Life. Highland in partnership with Business Gateway are delighted to welcome Flexibility Works to deliver this interactive workshop to promote the benefits of flexible working in your business. Workshop Content: A business case for flexible working The current flex landscape in Scotland - supported by key data Overview of the types of flexible working including […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Get ready for an evening you won’t forget! Whether you're reconnecting with old friends, making fresh industry connections, or discovering how DP&L Travel Management can elevate your business travel experience, this event is the ultimate opportunity to grow your network in a relaxed, fun atmosphere. Expect a dynamic mix of meaningful conversations, valuable insights, and […]
Join Scotland's Agritourism Monitor Farms Programme on Thursday the 1st of May at Cairns Farm Estate in West Lothian for a full-day session focused on setting the right prices for your products and services in your agritourism business. Led by Caroline Millar, Lead Facilitator of Scotland's Agritourism Monitor Farm Programme and owner of The Hideaway […]
Gilson Gray’s panel of experts will be discussing the key outcomes from the UK’s October Budget and reflect on the challenges, and the long-term implications. With the Budget now six months behind us, this event will provide an opportunity to assess its impact across businesses, property, personal and financial planning, and the economy. Taking place […]
Join us for the inaugural Scottish Country Sports Tourism Conference, a landmark event dedicated to celebrating, supporting, and growing Scotland’s country sports tourism sector. Hosted in the historic Blair Castle, Perthshire, this event is an unmissable opportunity for estate owners, sporting providers, and tourism professionals to come together, share insights, and collaborate on the future […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
With financial pressures continuing to rise in 2025, many charities are asking: Should we join forces and merge with other charities to deliver our purpose – or even to survive? To help you consider the potential benefits, challenges and alternatives to mergers, Lindsays is hosting a webinar titled: Is your charity thinking of merging? Join […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
The hotel market has performed well across most parts of Scotland, particularly in the capital, Edinburgh, as well as Glasgow and Inverness. And the increasing number of international investors now attracted to its robust performance is driving an exuberant transactions market, which is set to grow further this year. While the outlook of having a […]
Do you find yourself waiting for the right time to get started? Maybe you are stuck endlessly reworking and second-guessing yourself? Whether you’re launching a business, growing an idea, or simply trying to move forward, procrastination and perfectionism can quietly sabotage your progress and confidence. In this empowering and practical session, we’ll explore: Why we […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
