Discover how an online booking system can transform your operations from streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. This webinar is aimed at tourism experiences (tours, visitor attractions and activity providers) only.
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Did you know? Two-thirds of UK employees feel disconnected at work and almost a quarter of workers (23%) agreed that feeling lonely at work has affected their mental health*, impacting engagement, wellbeing and retention. Join us for this insightful webinar during Mental Health Awareness Week. Aimed at HR professionals, people managers and wellbeing champions, you’ll […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
This online session will focus on the accessibility and real-world relevance of generative and agentic Artificial Intelligence (AI). It will highlight concrete use cases, emerging patterns of adoption, and strategic questions SMEs should be asking now to prepare for what comes next. Dr Marcel Lukas, Vice Dean Executive Education and Senior Lecturer in Banking and […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Whether you’re thinking about going for your first tender or have already been through the process but would like to enhance your tendering skills this session is for you. We’ll be joined by experts in the field of tendering to talk you through the process, common pitfalls, what to look out for and how to […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
One of the most daunting challenges a business can face is the process of hiring employees, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and look after your team. We'll […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
Self-sabotage can show up as procrastination, perfectionism, isolation, avoidance, and shying away from opportunities that could bring success or change. In this eye-opening session, we’ll explore: What self-sabotage really is (and why we all do it) How fear and limiting beliefs fuel these patterns Practical ways to shift your mindset and behaviours Steps to stop […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. Get practical tips on how to create an OTA listing and how to manage your relationship with an OTA. For tourism experiences (tours, visitor attractions and activity providers) that want to use OTAs for the first time.
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
