In this informative webinar delivered by VisitScotland, you'll learn about working with Online Travel Agents (OTAs), with a focus on how to distribute your farm experiences through these platforms. The session will explore the visitor journey and the growing value of the experience economy - where travellers are seeking memorable, meaningful activities. You'll hear about […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
By the mid 2030s, the Forth and Tay region will be home to a dramatic expansion of offshore wind development, manufacture, installation, and operation, from the existing one operational wind farm up to potentially another nine wind farms which could equate to 18GW or 36% of the UK’s planned offshore wind fleet. The Universities of […]
This short information session by Scottish Civic Trust is for for venues, organisations, and individuals who are interested in taking part in this year's Doors Open Days. The session will cover the steps to register and apply, tips about the types of events that can be held, what marketing materials are available, an overview of […]
This short information session by Scottish Civic Trust is for for venues, organisations, and individuals who are interested in taking part in this year's Doors Open Days. The session will cover the steps to register and apply, tips about the types of events that can be held, what marketing materials are available, an overview of […]
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful. There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including: Clarifying your need Demonstrating your needs Understanding your […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Success comes from habits. If you’ve struggled with staying on track, or feel overwhelmed trying to do everything at once, this session is for you. We will focus on how to build the kind of daily habits that support your wellbeing and your business goals. In this practical and inspiring workshop, we’ll cover: The psychology behind […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
AI tools are revolutionizing how businesses operate. Using them effectively is enabling companies to scale faster, streamline operations, and optimize efficiency. If you want to learn how to use them to increase productivity in your business, this event is for you. Delivered by Ali Shariat, co-founder of ThisWayUp, it will discuss the best AI tools […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
This session will be led in person by Emma Paterson from Emma Paterson Consulting who is an expert in digital marketing. This practical session is perfect for beginners and anyone wanting to up their content game—no fancy gear or editing skills required! Firstly, we'll meet at the Grant Arms Hotel to talk about what to […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Discover the importance of the UK market and the performance of domestic tourism in Scotland. This session will focus on who our domestic visitors are and what motivates them to plan, book and visit. You will also hear about the future prospects for domestic tourism, current sentiment of UK residents and Scotland holiday intentions for […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
