This session will be led in person by Emma Paterson from Emma Paterson Consulting who is an expert in digital marketing. This practical session is perfect for beginners and anyone wanting to up their content game—no fancy gear or editing skills required! Firstly, we'll meet at the Grant Arms Hotel to talk about what to […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Join Scottish Development International at this exporting event, where you can connect with trade advisors and market specialists. Whether you’re a new or experienced exporter, this is a fantastic opportunity to: Meet and network with the food and drink and consumer lifestyle in-market specialists from Europe, North America and Asia, and learn about the current […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Discover the importance of the UK market and the performance of domestic tourism in Scotland. This session will focus on who our domestic visitors are and what motivates them to plan, book and visit. You will also hear about the future prospects for domestic tourism, current sentiment of UK residents and Scotland holiday intentions for […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
AI chatbots like ChatGPT have been filling up headlines for the last couple of years. In more recent times, those headlines have been about how these tools are supporting day-to-day operations in businesses across industries. ChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. The language model can respond […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Hear the story behind the transformation of Moira’s into the thriving Allure Boutique in Forfar. Find out what went into their rebrand and pick up some ideas you could use in your own business. Visual merchandising expert Lynda Murray will chat about the power of local retailers working together—and how you can bring that collaborative […]
Join us for the first in our 2025 learning series. In this event, we are focussing on building more liveable, inclusive and resilient neighbourhoods. This session brings together place-making leaders and regeneration practitioners to explore how communities across Scotland—and beyond—are putting policy into practice. With a mix of case studies, panel discussion, and audience dialogue, […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Are you finding it harder and harder to reach your customers on traditional social media platforms like Facebook and Instagram? Or maybe, no matter how hard you try, you just can’t get on with them? There are other options! Many new audience platforms are growing in popularity right now, but what are they and how […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Following on from the powerful dialogue at our Liveable Neighbourhoods learning event on 10 June, we invite you to keep the momentum going at the next meeting of the Cross Party Group on Towns and Town Centres. This special session—open to all stakeholders—brings the conversation into the heart of Scottish democracy. Join MSPs, community leaders, […]
Join our specialist employment law experts for this webinar where they will discuss managing employees’ performance. Get some top tips on how your organisation can: Identify performance issues and address these at an early stage Avoid potential pitfalls, including potential discrimination claims where a medical condition may be impacting on performance Take an employee through […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
