This is the second in a series of four virtual roadshows, designed to take the findings of Agroecology-TRANSECT and disseminate broadly what they mean in practice. Agroecology-TRANSECT is a Horizon Europe project exploring how nature-friendly farming is evolving across 11 countries in Europe and beyond, and how these practices can accelerate positive change for people, […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
What’s it about? This challenge offers 100% grant funding up to £30,000 for Scottish-based companies developing innovative solutions using satellite data. The goal? To explore and prove the feasibility of space-data-driven services that can benefit Danish customers — especially in the Financial Services sector. Who should attend? Scottish tech companies with expertise in space data, […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Kinclune Estate has recently opened its new wedding venue - hear from Aylwin Pillai as she shares insights from the journey so far, lessons learned along the way, and plans for the future.
Your thoughts shape your actions and your outcomes. But many of us are running on old mental patterns that fuel self-doubt, fear, and hesitation. The good news is you can change this using new information from modern neuroscience and psychological research. This science-backed session will show you: How your brain works (and how it holds […]
This webinar will provide you with information, direction and support on a range of topics, including: Planning (before you start, & once you are up and running) The personal benefits of working for yourself How to make sure your idea is viable and sustainable How to research your market and market your business How to identify who your customers are Staffing Funding How […]
Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors. This webinar will explore how to reach them through various channels, and the role of distribution partners. Gain insights into booking behaviours and learn how to tailor your product to meet their expectations.
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful. There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including: Clarifying your need Demonstrating your needs Understanding your […]
Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible? In this webinar of the Agritourism Monitor Farm programme, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth, hosted by Soil Association. Why does soil health monitoring matter? What are some of the latest tools scientists are developing to make it easier? And what ambitions do policy makers have for monitoring frameworks of the future? Sign up to this free […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
