This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
A combination of game-changing trends are driving transformative change in Scotland and the rest of the world. Geopolitical tensions, emerging technologies and a global skills squeeze, for example, mean that today’s world is often uncertain and volatile. This first in a series of free webinars, hosted by Scottish Enterprise, will explore the background and research […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Time is a precious commodity for small businesses, yet it's often overlooked or mismanaged. With a unique blend of advocacy and research expertise, Tammy Whalen Blake, founder of the Yellow Mastermind, brings a fresh perspective to time management. This webinar will be informative and inspire actionable change. Topics covered in this session: The multi-role dilemma […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Join Andrew Wallace and Chris Phillips as they discuss the challenges of redundancies and why getting things right is so important. The webinar will include: A discussion about what redundancy really means, not misusing it and how you might avoid going down the redundancy route in the first place; Consultation, what it needs to cover, […]
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
Our networking event will help your business escape the costly cycle of constant rehiring. Learn how to attract the right candidates and empower your team with the skills they need to thrive from day one. We’ll start with an introduction from Mike Duncan of the FSB, followed by practical strategies for recruiting talent that truly […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
Housing law for private tenancies in Scotland is currently undergoing rapid change and the Housing (Scotland) Bill is anticipated to be passed by The Scottish Parliament later this year. The Bill is currently at stage 3 in The Scottish Parliament. This seminar will provide private landlords with an update on the Bill and other issues […]
Effective budgeting and forecasting can help your small business plan ahead, stay in control of its finances and make smarter decisions that ultimately lead to growth. Join Alex Sutherland for this insightful webinar exploring the power of effective forecasting and budgeting. Discover how these financial tools not only drive profitability but also bring greater clarity […]
Join Carers Scotland for an informative session on supporting unpaid carers in the workplace. This free event will highlight the benefits of becoming Carer Positive accredited organisation. We will be joined by Sally Wilson, Service Manager at Angus Health and Social Care Partnership. Sally co-leads the Improvement and Development Service in AHSCP. Within her portfolio […]
Artificial Intelligence has been the topic of 2025 in many respects. Workforces are looking to, if not already, embed AI systems or platforms into their working environment whether it be generative AI tools like Copilot or GPT or systems used to make work processes more efficient. Adopting AI systems may well bring efficiencies but risk […]
This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. Key Topics: What you consider when choosing product packaging Information about different packaging options This package is aimed at food and drink entrepreneurs in any product category and food industry professionals looking to expand their food packaging expertise […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
We’re thrilled to announce that the ASVA Annual Conference 2025 will be returning to Perth Concert Hall on Wednesday 19th November! Last year’s conference in 2024 was our biggest event yet, welcoming just under 400 delegates from across Scotland’s attractions sector. Attendees came together for an unforgettable day of learning, networking, and inspiration, making it […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
International expansion isn't just about logistics – it's about unlocking new revenue. In this session, led by our expert speaker Nick Binza, we'll explore how founders and operators can tap into cross-border sales opportunities by optimising their e-commerce strategy, pricing, localisation and customer experience (CX). Whether you're running a SaaS platform, an e-commerce brand or […]
