Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
The flagship event of Scottish Tourism Month returns for 2026. As always, the event will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to network with all those connected to the industry. Whether you’re a business owner or […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
A human resources masterclass, come along and have all your HR questions answered. We will also be focusing on how you best match your staff team to daily demand and stand down staff if demand is low. Sophie Henderson from Greenburn HR will be joining us. Thank you to Satellite Monitor Farmers, Caroline and Graham […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Getting the highest possible score in your bid is essential to winning a contract, but it can be difficult to know exactly what the buyer is looking for. Every supplier putting in a bid will tell the buyer they can do what it wants them to do. To improve your bid score and win bids, […]
Discrimination law continues to evolve at pace, and keeping up with employer responsibilities has never been more important - or more challenging. With the margin for error often narrow, even well‑intentioned organisations can find themselves exposed to risk. Join Andrew Wallace and Jillian McLaughlan, where they will break down some of the most significant recent […]
In partnership with the Scotland Office, you are invited to a two-day masterclass focused on European export readiness, featuring insights from sector bodies and trade specialists. These sessions combine practical guidance on customs, regulatory compliance, product standards, and procedural requirements with market intelligence. Day one, delivered with the UK Business Centre Lille, focuses on export […]
This webinar is designed to outline the key accounting and statutory reporting requirements for a limited company and explain the main differences between operating as a sole trader versus a limited company. We’ll cover: Advantanges and disadvantages of setting up as a limited company Company set-up Accounting requirements Record keeping and employing staff Paying directors […]
During this learning session we'll be looking at ways in which you can specifically use ChatGPT to assist you in your business. You'll discover how AI can identify specific needs, allowing you to create targeted content that speaks directly to your customer base, fostering strong connections and driving local business growth. By the end of […]
Energy, transport and retrofit are the sectors where local authorities can make the biggest impact. Yet despite strong cases for action, delivery often faces familiar obstacles around capacity, coordination, financing, and the need for innovation in practice. This webinar will focus on factors helping the Net Zero Living Programme places build confidence in and unlock […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Our Branding & Pricing workshop is great for business owners who want to build a strong foundation for their business. In this session our experts will guide you through creating a clear Branding Framework and an aligned Pricing Strategy Blueprint. By the end, you’ll have a personalised plan to define your brand's unique value and price it for profit and […]
Scotland has a vision of becoming one of the most innovative small nations in the world over the next decade. This is key to our efforts to transform the economy, improve our Public Services and drive lasting improvement in Scotland’s economic performance. Public procurement can play an important part enabling innovation in our public services. […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Join us to gain an overview of the travel trade show activity for 2026/27, available to Scottish tourism businesses looking to work with the travel trade. This session will share practical guidance on how to prepare for attendance, including the knowledge you need and the collateral to take.
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
