This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Discover straightforward ways to get your business noticed online. Everything is explained in plain language, with quick ideas you can put into practice right away. No digital experience? No problem. This workshop is for absolute beginners, and we’ll guide you through everything at a relaxed, easy pace. You’ll learn simple ways to help people find […]
The UK Government has announced significant changes to the path to settlement for most international citizens. This will impact sponsored workers and also their sponsors, who now face an extension of sponsorship costs and compliance obligations for workers on a longer path to settlement. Join Rebecca Engel-Morton and Catriona MacDonald to find out what we […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Public sector procurement in Scotland is guided by several policy requirements that were put in place so that organisations, operations, and procurement exercises achieve specific, desirable outcomes. So, what does that mean for suppliers? During this training, you will get an overview of the most common policy requirements including Sustainability, Community Benefits, Fair Work Practices, […]
Final webinar in the megatrends series brings together the key themes from across the programme & focuses on what your business can do next. This final session will concentrate on practical tools and techniques that you can use to anticipate future change, test strategic options and respond with confidence in an uncertain environment. It will […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms. This webinar will offer tools and insights to help improve your chances of a successful application, including: Clarifying and communicating your funding need Building a persuasive business case with clear objectives and costings Understanding your funder’s […]
Are you feeling overwhelmed or unsure where to start you’re your market research? Not sure how to stand out in a competitive market? Market research doesn’t need to be complicated. This workshop will give you the tools, structure and confidence to understand your target market, analyse competitors and spot real opportunities so you can make […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Confused about what we mean when we discuss scopes 1, 2 and 3? Join this webinar to find out how to reduce your carbon. This Scottish Business Climate Collaboration Webinar will introduce the concept of scope 1, 2 and 3 emissions and outline the differences between the scopes. This is aimed at organisations who are […]
Medical Research Council (MRC) is encouraging its research community to consider how public partnerships can inform and improve research and be of mutual benefit. By public partnerships we mean all the different ways that people and the research community can come together to shape and share scientific research. Agenda: why public partnerships matter the difference […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
So, you’ve been awarded onto a contract, now what? You now need to manage the contract in partnership with the buyer to deliver on everything you promised in the bid. This training will explain how to successfully deliver on your contract, what to do if things go wrong, and how to win again when it […]
This extended webinar, will provide an introduction to the Package Travel Regulations and the latest government updates. We’ll take time to explore the changes and consider practical implications. We’ll also be joined by guest experts in package travel regulations, who will share insights and guidance to help you plan your next steps.
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
Adding value to your business by introducing a wellness experience. This meeting will focus on different wellness options, upselling wellness products and services to the existing customer base and standing out in the marketplace. Our host is Fiona Wallace from Bengairn Lodges, who is looking at developing wellness experiences instead of adding on more accommodation. […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Do you want to grow your business by exploring new public sector markets? Wider opportunities are not always as easy to find, so you need to commit time and resources into investigating them. Businesses may be surprised to learn that the procurement rules in Scotland and the rest of the UK are currently largely the […]
