Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
The VisitScotland Travel Distribution Seminar 2026 provides Scottish tourism experiences with an opportunity to discover the landscape of travel distribution in a global marketplace, learn about different routes to market, online booking systems, Online Travel Agents (OTAs) and how to create bookable tourism experiences for the travel trade. The event is aimed towards those who […]
This Scottish Business Climate Collaboration Webinar on the free SBCC Carbon Tool designed to support small and medium enterprises in Scotland and the wider UK to measure, manage, reduce and report on your carbon. The tool is easy to use and this session will take you through it step by step so you can leave […]
This webinar will provide a comprehensive overview of the SFI26 scheme, outlining the available options and offering practical guidance on planning and preparing applications. The session is designed for both organic and non-organic farmers, helping attendees understand how the scheme can be integrated into different farming systems. It will also highlight opportunities for capital grants […]
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you’re not only comfortable using the PCS website but also know how to generate business from […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
Introducing the enhanced SMAS Business Improvement Academy. Please Note: This is a 10 day programme commencing 16 April 2026 and finishing 9 July 2026. The enhanced Business Improvement Academy (BIA) from the Scottish Manufacturing Advisory Service (SMAS) delivers a high-impact, hands-on programme to help manufacturers and process-driven businesses not only learn about Lean but embed […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms. This webinar will offer tools and insights to help improve your chances of a successful application, including: Clarifying and communicating your funding need Building a persuasive business case with clear objectives and costings Understanding your funder’s […]
In Scotland, public sector procurement is governed by rules set out by the Scottish Government. Therefore, there is certain information, policies, and processes which must be in place before your business can begin to bid for public sector contracts. This webinar aims to help Scottish SMEs and social enterprises become tender ready. One of our […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
