Digital marketing can help your business to attract international customers. This webinar will introduce you to a number of Search Engine Optimisation (SEO) techniques that will assist your business to become more visible when expanding into new international markets. The more visible that your website is to searches, the more likely you will be able […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
This webinar aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research
Join us as we deliver the results of the Dundee & Angus Chamber Quarterly Economic Indicator (QEI) for Q4 of 2021. Alison Henderson, CEO of Dundee & Angus Chamber of Commerce and Dr Shona Dobbie of Angus Economics will reveal the findings of the latest Dundee & Angus Chamber Economic Indicator, explore what this means […]
Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors, she supports small businesses by delivering consultancy and training to […]
Did you know that over half of Amazon’s sales are made by businesses just like yours? This vast online marketplace provides a structured selling framework and presents an unrivalled opportunity for sellers to reach a wide range of customers – both in the UK and overseas. If you’re looking to start-up, or expand your retail […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online. […]
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will also take you through the factors to consider […]
Selling online internationally has never been more accessible with the emergence of major platforms such as Shopify. Shopify assists 1 million businesses to trade globally in 175 countries . Now Shopify have moved into fulfilment in the United States we should be aware of the opportunities of utilising the Shopify platform to sell online
Due to the impacts of COVID-19, reassurance plays a huge part in why visitors book through the travel trade. Travel trade is seen as a trusted source to book and protect holidays. Join Rona Wallace, Senior Manager Intermediary Marketing and Caroline Robertson, Industry Relationship Manager at VisitScotland to find out how you can work with […]
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
This webinar aims to give an introduction to the role of finance in business. The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and […]
This webinar is all about the act of forming ideas and testing out whether these can be transformed into a viable, successful business. After this session, you will have a clear understanding of how to undertake the creative process of generating, developing, and communicating new thoughts and ideas. You will also understand the importance of […]
This workshop will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today. This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting […]
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]
This webinar will equip you with all the right tools to set up your business including how you can finance your business when starting out and running it. After this session, you will have a clear understanding of legal requirements, tax requirements and a to do list for starting your business. You will also learn […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
