Tune in and find out why this market is so important to the region and how your tourism business can work with the North American travel trade, to influence the decision-making process of visitors from this market. You’ll hear from our market specialists on specific characteristics of the North American visitors and how you can […]
By the end of this webinar, you will understand how to find out: The characteristics of people who are accessing your digital platforms What people are doing when they access your websites or social accounts How to set goals and objectives on each platform The art of measuring the effectiveness of website content and social […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. Learn the difference […]
If you are an employer or are thinking of taking on staff, our HR Surgery Day is an opportunity for you to book a one to one appointment over Zoom with our specialist HR Advisor, Isla McIntosh and ask any questions you may have relating to HR and employing staff. These surgeries are for businesses […]
When your organisation needs to adapt to new circumstances, your workforce may also need to transform, both in its size and how people do their jobs. Join Employment Law Partner, Chris Phillips and Solicitor Kerri McIver who will provide practical advice on handling organisational change, whilst also meeting your obligations as an employer, easing any transition and minimising potential […]
Ecommerce has become a game-changer for growing international brands and is forecasted to be an important driver of growth in coming years. Ecommerce offers businesses a whole range of opportunities, from marketing to increasing your product ranges to generating more sales. With an optimised and well-developed website and ecommerce channels you can not only achieve […]
E-commerce offers businesses a vast range of opportunities, from product range diversification to in-depth analytics that can provide valuable insights into the habits and interests of your clients. Alongside this, you can accompany your sales strategy with high-performing digital marketing campaigns to help you meet your goals. Over the last few years, we’ve seen traditional […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
In this masterclass we will delve into the opportunities and techniques to sell in America and Australia via your own website. This will include: the most efficient channels for customer acquisition; user-experience considerations to maximise the conversion rate; fulfilment channels and administrative considerations. Al Conroy works with businesses to support them planning and delivering growth […]
Scotland Excel is retendering its Social Care Agency Workers Flexible Framework. It currently manages and procures a second-generation Flexible Framework Agreement for Social Care Agency Workers on behalf of Scottish Local Authorities and Associate Members. Scotland Excel in partnership with the Supplier Development Programme is hosting this webinar to raise awareness of the opportunity to […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
When transferring personal data outside the UK to a country that does not provide adequate protection, the UK organisation must put in place an appropriate transfer mechanism. More often than not, UK organisations rely on the old EU’s Standard Contractual Clauses (“SCCs”). Recognising that the old EU SCCs required an overhaul, the Department for Culture, […]
Business Gateway Tayside in partnership with Skills Development Scotland. This webinar will be run by Yvonne Anderson on behalf of SDS. Why People Resist Change Understand the psychology, leadership and organisational factors that get in the way of change, helping you anticipate how best to engage your people through effective and adaptable leadership. An introduction […]
Options for Scottish employers recruiting international talent other than the skilled worker route. Join this webinar to find out which routes are lower cost, more flexible or faster to obtain.
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
There is a wealth of support available to Tayside businesses from the local education sector. Come along to our online session to find out more, where we’ll be hearing from representatives from Abertay University, the University of Dundee, the University of Stirling, Perth College and Dundee & Angus College. Topics covered will include support available […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
