These days, selling online involves much more than just a company website. Many manufacturing and retail businesses are expanding their ecommerce presence on to well-known marketplaces such as Amazon, Wayfair, Etsy, eBay and Alibaba. With opportunities for selling to both retail and wholesale customers, and to expand from the UK into international markets, this is […]
Learn the fundamentals of cost-effectively preparing, writing, and distributing blogs that your visitors will read. Making sure that your effort inspires and helps your visitor to plan and book their trip with you. Get tools to help you research, understand your customer and write highly targeted content which will help to optimise your website and […]
There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation, having a truly global digital presence requires some additional steps to traditional website building. This webinar will take you through all those steps, covering the following topics: Selecting a domain Registering with […]
Business owners and managers are busy. You're wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. We'll focus on exploring a range of tools on the market which will help you to enhance your customer service […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Thanks to Ecommerce platforms, businesses are no longer limited to certain markets by proximity. From wherever you are, you can access the world’s biggest markets. This event will explore the opportunities associated with the Chinese market for internationally ambitious businesses, and cover everything you need to know to start trading with it. Presenter James Buchanan […]
The events of the last three years – COVID-19, the war in Ukraine, and the risks of another global recession – have all stretched leaders and forced them to develop new skills to lead their teams through shock, crisis, and uncertainty. While keeping the basics of leadership, such as strategizing and executing for results, placing […]
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
This workshop will be held online via zoom. Joining instructions will be shared with you once you have booked your space. The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. There will also be information on additional services from Business Gateway […]
Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? In this webinar, presenter John McCallum will explore just that, covering: Brand positioning in a new market What to look out for in different […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Selling your products to the American market is a fantastic opportunity for many online Scottish businesses. In this webinar, we'll explore the benefits and practicalities of trading with American customers, including: Why you should internationalise your business - and why target the US in particular Common myths about selling to the US, and why it’s […]
Digital marketing can help your business to attract customers. This webinar will introduce you to a number of SEO techniques that will help your business to become more visible when expanding into new international markets. The more visible that your website is to searches, the more likely you will be to generate sales.
