Search Engine Optimisation (SEO) for tourism businesses – Part 1

It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings. This first session will show you how search engines work, the anatomy of results pages and what customers and clients look […]

Apprenticeships work for your business

Employers that want to find new talent, develop their workforce and build skills they need now, for a sustainable future should join this one hour webinar to find out how apprenticeships can offer the solution. • Hear from other employers and their apprentices about the benefits of apprenticeships • Find out from experts about the […]

Facebook for business

In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […]

Online user experience: How to analyse it and improve it

In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]

Paid for advertising

After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. We will cover: […]

Start-Up: Business Planning

This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan

Making Foundation Apprenticeships Work for Employers

Are you an employer that wants to support your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Foundation Apprenticeships? Check this out. Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue […]

Search Engine Optimisation (SEO) for tourism businesses – Part 2

In part 1, we saw how search engines work and how to find out what people are searching for. In part 2, we’ll look at the many factors that influence how far up the search rankings you go. We will cover: The ways you can optimise these factors how to keep up with future changes […]

Sales – How to find them, make them and keep them

Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]

Starting a business: Everything you need to know

Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]

Retail Recharge Series – The Power of Great Customer Service in your Retail Business

Great customer service is critical to any retail business. This workshop will look at the levels of customer service expected/required and how this directly relates to the generation of increased sales and profit. It will help you to understand how to interact on a personal level with your customer (despite online sales increasing, the majority […]

Meet The Adviser – General Surgery

Whether you are thinking about starting a business or you have already started one, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. We have slots throughout the day and you will be matched […]

Making Modern Apprenticeships Work for Employers

Are you an employer that wants to take on your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Modern Apprenticeships? Check this out. Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they […]

Website analytics to improve your business and sales

Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]

Making Apprenticeships Work for Diversity

Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships […]

Enhance your business with digital

Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels […]

Photography for online business

During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Bookkeeping and finance: The essentials for business

This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]

Making Graduate Apprenticeships Work for Employers

Are you an employer that wants to take on your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Graduate Apprenticeships? Check this out. Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they […]