Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
This is an essential event for new business owners, those starting their own business, or anyone who finds accounts and tax challenging. It will be conducted via Zoom. In this one-hour session, Katie Gilmour, an expert in accounting and taxation, will demystify the complexities of business finances. This training will provide you with fundamental knowledge […]
Age Scotland’s Age Inclusion for Managers workshop is a 3-hour interactive virtual workshop which will provide an opportunity to learn about Age Inclusion and to develop skills around managing difficult conversations. The purpose of the workshops is to: • raise awareness of ageism in the workplace and the potential consequences for organisations and individuals • […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
This webinar will help you understand artificial intelligence (AI) and its potential business uses. Get an introduction to AI technology, see practical steps for using it, and learn about its limitations.
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
This course covers editing pictures, designing cover photos and collages, and making professional-looking images without needing a designer. You'll pick up quick Canva tips, shortcuts, and best practices for free, understand the importance of good graphic design for building your brand, and discover how to create quality graphics. The goal is to help you quickly […]
Australia and New Zealand offer significant trade opportunities for UK businesses. This is your chance to explore these with trade experts. You’re invited to join the UK Government’s Department for Business and Trade (DBT) in Dundee on 14 March for a Scottish Food and Drink Industry event, highlighting opportunities in-market and practical tips for routes to […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
We'll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging video content which will spark interaction with your brand. Part of the session will look at planning video content and production […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
If you're looking for ways to adopt sustainable continuous improvements in your business — especially to increase productivity and competitiveness — then this free workshop is for you. This breakfast workshop focuses on how to learn and understand Lean principles through fun, interactive exercises. The event will be hosted in partnership with Dundee and Angus […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
