The Disability Inclusion Framework is a unique template created by Purple Tuesday to support organisations in taking a snapshot of core activities. It provides an "at a glance" review of any gaps which can help with any decisions on next steps to take. The framework focuses on three pillars which are: place: the built and […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
One of the most daunting challenges a business can face is the process of hiring employees, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and look after your team. We'll […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
Welcome to the Agri - Innovation & Insights Event hosted by the James Hutton Institute (JHI). Join us for a day filled with exciting discussions, innovative ideas, and insightful presentations. Don't miss out on this opportunity to learn from industry experts and network with like-minded individuals. Come be a part of this unique event that […]
Understand how your business can reduce emissions with our simple climate impact guide that includes VisitScotland's easy-to-use, free climate action workbook. Our new guide has been designed to help tourism businesses starting out on their climate action journey. Businesses further along in their climate action journey may still find it useful to incorporate elements of […]
The Safe and Local Supplier Approval (SALSA) scheme ensures that small and micro businesses in the food industry meet robust and comprehensive standards. This masterclass provides participants with an introduction to and understanding of SALSA requirements, processes, and the benefits of certification. Our expert speakers will cover everything you need to know, including preparation tips […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This event is designed for travel and tourism professionals and experts, or simply anyone interested in sustainability and impact in travel. The purpose of the day is to discuss how you can create impact through travel, how communities can get involved and / or benefit from the development of tourism as a sector, or how […]
Who is this bootcamp for? This bootcamp has been designed for small business owners, in order to help them with their short-term cash preservation and cashflow, as well as helping to prepare your business for the future. Overview: You'll learn about managing your short-term cashflow and preparing your business for the future, with effective cashflow […]
To attend this webinar, there are no prerequisites or prior experience needed. It is aimed at start-up businesses and those who are interested in creating a start-up. It would also be beneficial for more established businesses who are looking at security as a business differentiator and learn how it can be used to win new […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
Do you already have a business in the tourism industry? Are there aspects of the business that you are not so confident about? Could professional input help your business grow? If the answer to these questions is ‘yes’ then our 'Build your Business Confidence in Tourism’ course has been designed for people just like you. […]
Do you have accessibility facilities, such as accessible bedroom(s) or a quiet space, or has your venue been designed to cater for wheelchair users or visitors with hearing or sight impairments? Do these facilities appeal to your current customer base? Do you provide detailed information about these facilities on your website? If the answer to […]
The climate in Tayside is changing, and the region is experiencing warmer, wetter weather, increased storminess, and higher sea levels, all of which is set to continue even if we achieved net zero tomorrow. We need to adapt to these changes to allow us to become more resilient and ensure Tayside can continue to flourish. […]
