Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings, including how search engines work. This first session will show you how search engines work and we’ll show you […]
Are you a business considering a fundraising campaign? Do you need advice on what funding options are available? How do you get Funder ready? What alternative finance is available to help grow my business? What are the benefits of Debt and Equity?
Understanding what a buyer is looking for and creating a response to show how you are the best candidate for the job can be tricky. At this training, you will learn what skills are needed for your business to write a good tender response and stand out from your competitors. One of SDP’s expert trainers […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry. These free webinars are a great way of hearing from industry experts, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm, via […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Join the second of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business. In part 1, we saw how search engines work and how to find out what people are searching for. In part 2, we’ll look at the many factors that influence how […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Immigration law is always a dynamic and fast-changing area, and practitioners, individuals and businesses alike will be looking to our new government for signs of what is to come in 2023. This webinar will explore the potential developments including: The review of the Shortage Occupation List Increase in sponsor licence applications Increase in illegal working […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
This workshop, run by our sustainability advisors will give you everything you need to know to start integrating this new, exciting part of business into your company. By the end of this session, you will be confident with the definition of sustainability and how it relates to your business, know how to go about making […]
An interactive workshop to explore the types of collaboration and innovation needed to overcome barriers and accelerate the uptake of minewater as a heat source for UK homes and buildings. Decarbonising heating and cooling is a major opportunity for Scotland that could deliver significant emissions reductions, commercial opportunities, and bring comfort and health benefits to […]
Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you're not only comfortable using the PCS website but also know how to generate business from […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
These days, selling online involves much more than just a company website. Many manufacturing and retail businesses are expanding their ecommerce presence on to well-known marketplaces such as Amazon, Wayfair, Etsy, eBay and Alibaba. With opportunities for selling to both retail and wholesale customers, and to expand from the UK into international markets, this is […]
Learn the fundamentals of cost-effectively preparing, writing, and distributing blogs that your visitors will read. Making sure that your effort inspires and helps your visitor to plan and book their trip with you. Get tools to help you research, understand your customer and write highly targeted content which will help to optimise your website and […]
