Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Join online to learn how to communicate the story of your business and family to both a consumer and industry audience. Claire Taylor our programme communications expert will offer practical advice and support across different communications channels. OIivia Midgley and Jeremy Buxton will also be contributing. Olivia is a journalist and editor specialising in food, […]
You're invited to take part in a practical online Q&A and discussion on the topic of hydrogen. This session follows on from the successful, informative event on clean energy and hydrogen-fuelled distilleries that was held at the Arbikie Distillery Experience. This informal discussion aims to address any questions you have following the event. It's also […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners considering an exit from their company, this online session will give attendees the opportunity to hear market-leading IT support and […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Successful business owners know that their brains drive their business goals and results. But being a business owner can be lonely and that isolation can be demotivating, particularly when there is no one to encourage you when things are tough or to celebrate with you when things go well. Being the driving force behind your […]
Rising energy costs, the climate emergency and increasing consumer pressure continue to challenge the way that businesses across Scotland manage their environmental performance. The Green Champions online training course is already helping organisations across Scotland prepare for this challenge by providing knowledge, tried-and-tested techniques, best practice examples, and free tools and templates. This free webinar, […]
Experienced in successfully delivering Inclusion and Accessibility Workshops to the Scottish Travel, Tourism and Hospitality sector throughout 2022, we are pleased to be able to offer Part 1 of our workshops to all who work in this vital industry to the Scottish economy, once again. Join us to discuss and explore inclusion and accessibility for […]
Take a seat at our ground-breaking roundtable! The E-Commerce Trade Commission (ECT-C) - organized by the Institute of Export & International Trade (IOE&IT) is the first of its kind in the UK and aims to develop solutions that encourage small and SMEs to engage in international online trade. What is it? The ECT-C, launched in […]
Motivational Intelligence (MQ) plays a crucial role in shaping our resilience and drive to succeed and find happiness, regardless of our circumstances. It involves nurturing an attitude that embraces trust, gratitude, grit, service, kindness, and the strength to act and communicate with integrity. Individuals possessing high MQ are sources of hope, inspiring excellence in others. […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
In 2024, over 160 cruise ship visits will take place, involving over 200,000 passengers and crew. Not only will cruise ship passengers be on "day visits", many will be beginning or ending their cruise on the Forth or the Tay, and will require accommodation or other services. Some ships stay overnight. Are you already a […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Join this session, organised by Scottish Enterprise in collaboration with Effini, on data and commercialisation. This is the second workshop in a series aimed at helping business to understand how data and AI could benefit their business. This session is aimed at SMEs who want to learn, gain an understanding of, and overcome challenges associated […]
The emerging revolution of Industry 5.0 sees businesses using technology to enhance workplace processes and increase business resilience whilst respecting our people and planet. Automating processes can help to free up time for innovative thinking and allow time to deliver improved value-based services. It would also allow workers to become more agile and flexible in […]
