Ecommerce has become a game-changer for growing international brands and is forecasted to be an important driver of growth in coming years. Ecommerce offers businesses a whole range of opportunities, from marketing to increasing your product ranges to generating more sales. With an optimised and well-developed website and ecommerce channels you can not only achieve […]
E-commerce offers businesses a vast range of opportunities, from product range diversification to in-depth analytics that can provide valuable insights into the habits and interests of your clients. Alongside this, you can accompany your sales strategy with high-performing digital marketing campaigns to help you meet your goals. Over the last few years, we’ve seen traditional […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
In this masterclass we will delve into the opportunities and techniques to sell in America and Australia via your own website. This will include: the most efficient channels for customer acquisition; user-experience considerations to maximise the conversion rate; fulfilment channels and administrative considerations. Al Conroy works with businesses to support them planning and delivering growth […]
Scotland Excel is retendering its Social Care Agency Workers Flexible Framework. It currently manages and procures a second-generation Flexible Framework Agreement for Social Care Agency Workers on behalf of Scottish Local Authorities and Associate Members. Scotland Excel in partnership with the Supplier Development Programme is hosting this webinar to raise awareness of the opportunity to […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
When transferring personal data outside the UK to a country that does not provide adequate protection, the UK organisation must put in place an appropriate transfer mechanism. More often than not, UK organisations rely on the old EU’s Standard Contractual Clauses (“SCCs”). Recognising that the old EU SCCs required an overhaul, the Department for Culture, […]
Business Gateway Tayside in partnership with Skills Development Scotland. This webinar will be run by Yvonne Anderson on behalf of SDS. Why People Resist Change Understand the psychology, leadership and organisational factors that get in the way of change, helping you anticipate how best to engage your people through effective and adaptable leadership. An introduction […]
Options for Scottish employers recruiting international talent other than the skilled worker route. Join this webinar to find out which routes are lower cost, more flexible or faster to obtain.
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
There is a wealth of support available to Tayside businesses from the local education sector. Come along to our online session to find out more, where we’ll be hearing from representatives from Abertay University, the University of Dundee, the University of Stirling, Perth College and Dundee & Angus College. Topics covered will include support available […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
For anyone looking to start or grow a retail or e-commerce business, the Amazon marketplace is worth considering. After completing Part One, register for Part Two of this ‘Selling on Amazon’ masterclass. You'll learn how to: Optimise your product catalogue Handle your customer order Use the Fufilment by Amazon (FBA) service Expand into Amazon’s international […]
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
Tune in and find out why this market is so important to the region and how your tourism business can work with the German travel trade, to influence the decision-making process of visitors from this market. You’ll hear from our market specialists on specific characteristics of the German visitors and how you can tailor your […]
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? At the end of this webinar, you’ll have: Up-to-date information and tools to help you make strategic back-office decisions. Real-world […]
It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition. Topics covered include: How to create value for your customers The Value Proposition […]
