Join the second of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business. In part 1, we saw how search engines work and how to find out what people are searching for. In part 2, we’ll look at the many factors that influence how […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Immigration law is always a dynamic and fast-changing area, and practitioners, individuals and businesses alike will be looking to our new government for signs of what is to come in 2023. This webinar will explore the potential developments including: The review of the Shortage Occupation List Increase in sponsor licence applications Increase in illegal working […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
This workshop, run by our sustainability advisors will give you everything you need to know to start integrating this new, exciting part of business into your company. By the end of this session, you will be confident with the definition of sustainability and how it relates to your business, know how to go about making […]
An interactive workshop to explore the types of collaboration and innovation needed to overcome barriers and accelerate the uptake of minewater as a heat source for UK homes and buildings. Decarbonising heating and cooling is a major opportunity for Scotland that could deliver significant emissions reductions, commercial opportunities, and bring comfort and health benefits to […]
Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you're not only comfortable using the PCS website but also know how to generate business from […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
These days, selling online involves much more than just a company website. Many manufacturing and retail businesses are expanding their ecommerce presence on to well-known marketplaces such as Amazon, Wayfair, Etsy, eBay and Alibaba. With opportunities for selling to both retail and wholesale customers, and to expand from the UK into international markets, this is […]
Learn the fundamentals of cost-effectively preparing, writing, and distributing blogs that your visitors will read. Making sure that your effort inspires and helps your visitor to plan and book their trip with you. Get tools to help you research, understand your customer and write highly targeted content which will help to optimise your website and […]
There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation, having a truly global digital presence requires some additional steps to traditional website building. This webinar will take you through all those steps, covering the following topics: Selecting a domain Registering with […]
Business owners and managers are busy. You're wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. We'll focus on exploring a range of tools on the market which will help you to enhance your customer service […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Thanks to Ecommerce platforms, businesses are no longer limited to certain markets by proximity. From wherever you are, you can access the world’s biggest markets. This event will explore the opportunities associated with the Chinese market for internationally ambitious businesses, and cover everything you need to know to start trading with it. Presenter James Buchanan […]
The events of the last three years – COVID-19, the war in Ukraine, and the risks of another global recession – have all stretched leaders and forced them to develop new skills to lead their teams through shock, crisis, and uncertainty. While keeping the basics of leadership, such as strategizing and executing for results, placing […]
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
This workshop will be held online via zoom. Joining instructions will be shared with you once you have booked your space. The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. There will also be information on additional services from Business Gateway […]
Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? In this webinar, presenter John McCallum will explore just that, covering: Brand positioning in a new market What to look out for in different […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
