The world is travelling again on a mass scale; international visitor numbers are increasing, with the recovery of inbound holiday visits to Scotland, faster than for the UK as whole. Is your business ready to capitalise on the return of the international market, to stand out from the competition and to offer the high-quality experience […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
This webinar will cover developments in the polish offshore wind market to date. You will learn about the existing project pipeline, market opportunities and challenges, as well as future growth potential.
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
