Reducing your digital carbon footprint
This webinar is for Scottish Companies who have an interest in understanding more about what digital sustainability is and how you can act to reduce its impact.
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Unlocking Potential: Attracting Young Talent through Apprenticeships
Do you want to hear more about attracting young talent to your business and how it will help unlock your company’s potential? This webinar will explain the context behind the career ambitions of young people. Hear about the influencers behind career ambitions and what type of jobs young people are attracted to. We will also […]
Realising your potential: Support for women in business
In recent years, the world has shifted towards a more equal climate in the workspace, but significant barriers still remain for women in business and the pandemic has brought about more challenges. Finding your community and a network of support is vital, and this webinar, on International Women’s Day, will explore the issues faced by […]
Instagram for business
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
An update on ‘Right to Work’ checks
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date. This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you'll have the opportunity to have any questions you might have.
Managing your Multi Channel ECommerce Strategy Masterclass
There’s more to selling online than simply having your own website. This half-day masterclass will cover the key areas you need to consider when managing a successful multi-channel ecommerce business. These days, most online sellers combine their own website with a selection of online marketplaces. This allows them to reach a wide range of customers, […]
How to start a business: The basics
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Cloud essentials for business
Business owners and managers are busy. You're wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. We'll focus on exploring a range of tools on the market which will help you to enhance your customer service […]
e-Commerce with Shopify
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
Understanding Your Customer and Building a Customer Avatar
If businesses don't understand their customers they can't sell effectively to them. This webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want. PRESENTER Ben Leonard Ben is an illustration of how one person can build a business on a laptop, from a cupboard, […]
Unlocking Potential: Employers Influencing the Apprenticeship System
Employers can have a say on the development of future apprenticeships, making them fit for businesses of all sizes. This webinar will outline how you can get involved and influence change in your sector. We will hear from Terry Dillon, Senior Programme Manager at SDS, who will present on the new Technical Expert Group Development […]
Tourism businesses: Make your website work for your customers
Your website is your shop window to the world. It’s even more important now to manage it well, so find out how to attract and delight customers with it. At the end of this webinar you’ll: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey […]
Latest updates on the low-cost visa routes
There are lots of low-cost visa routes under the UK's points-based system. Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.
Build an effective strategy to grow your business
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
How to Write a Business Plan and Why You Need One
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other webinars which may be […]
Unlocking Potential: Tap into talent and Broaden your reach with Apprenticeships
Are you keen to consider the opportunities of expanding the diversity of your workforce? Hear real examples of why employers have invested in apprenticeships to support their inclusive workforce challenges, how they went about it and how the business has benefited.
Upgrade your business marketing with a CRM system
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
Build your brand and promotional graphics
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
How to generate and increase sales
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
How to improve your Google search rankings – Part 1: On page optimisation
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]